Build Your Own Logo, Website, Social Media & Email Marketing With W.I.T.S - 4 CECs

Build Your Own Logo, Website, Social Media & Email Marketing With W.I.T.S 

Students will learn how to strategically outline and set up the 4 core essential areas of digital marketing using W.I.T.S. resources. This webinar series will include logo design, website development, social media setup and email campaigns as it pertains to branding, networking & lead generation. Students will also learn how to use all 4 elements to communicate with their current customers and develop new prospects.

Learning Outcomes / Webinar Line-Up

(Each webinar was Recorded LIVE) * 6 month access

Webinar 1: W.I.T.S. Marketing Department Offers Logo Design Strategy & Setup Webinar

In this webinar you will learn how to develop a logo concept and get advice on proper icon, font, color selection and setup. Topics covered in this webinar. In this webinar you will learn the foundational elements of logo design and the importance of branding your business. You will know understand the strategy behind logo design and what it means to your marketing strategy. You will also get educated on proper icon, font, color selection and file formatting for your design. We conclude the webinar with tools and resources to help you build your own logo.

• Website Elements
• Website Design
• W.I.T.S. Resources

Webinar 2: W.I.T.S. Marketing Department Offers Website Development Strategy & Setup Webinar

In this webinar you will learn how to set up a website landing page that overviews your business, products and services and contact information Topics covered in this webinar. In this webinar you will learn the foundational elements of setting up a website and how your site should drive traffic to your products and services for lead generation. We will also discuss how to use print and digital marketing to drive traffic to your website to drive brand awareness and sales. We will conclude the webinar with resources to help you create and develop your own website.

• Website Elements
• Website Design
• W.I.T.S. Resources

Webinar 3: W.I.T.S. Marketing Department Offers Social Media Strategy & Setup Webinar

In this webinar you will learn how to use social media to promote your product and services, brand awareness, attract new followers and drive traffic to your website. Topics covered in this webinar. In this webinar you will learn how to set up social media channels that fit your sales and marketing strategy and how to use those channels to market your products and services. We will also discuss how to choose the right social media channels for your business. We will conclude the webinar with resources to help you create and set up a social media strategy.

• Social Strategy
• Social Channels
• W.I.T.S. Resources

Webinar 4: W.I.T.S. Marketing Department Offers Email Marketing Strategy & Setup Webinar

In this webinar you will learn how to develop a monthly email marketing strategy to keep your current customers and prospects informed about news, updates, and alerts. Topics covered in this webinar. In this webinar you will learn how to set up and release monthly email blasts aimed at different customer email lists. You will also learn how to check & maintain the health of your customers lists to ensure your content is effective and your customers are happy. We will conclude the webinar with resources to help set up and launch an email marketing strategy.

• Email Strategy
• Email Campaigns
• W.I.T.S. Resources

Presenter Bio

Webinars are hosted by W.I.T.S. Marketing Director P.J. Yates. P.J. has 19 years of marketing experience and specializes in a wide variety of digital marketing including graphic design, web design, social media, email marketing, SEO, SEM, etc. P.J. holds a bachelor’s degree from Frostburg State University in Marketing with a focus in graphic design.