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The Art of Fitness Training and Marketing Through the Generations
Presented: November 2017
Did you know that Millennials spend more on fitness classes than any other generation? How about Baby Boomers are carving out their own style of fitness training? Would you ever guessed Gen Xers would have enthusiastically shaped the fitness industry with a drive for greater education and professionalism? During this seminar will discuss strategies to help market and build your fitness clientele that appeals to each generation. Learn how to best reach Baby Boomers, Generation X, and Millennials and how very different each generation is when it comes to training.
Presenter: Mark Cassidy, MS
Mark S. Cassidy, MS has been an educational instructor with the W.I.T.S. organization since 2000. He has an associate degree in Business, a bachelor's degree in Exercise Physiology and a master's degree in Organizational Development/Business Psychology. He has professional experience as a Fitness Instructor, Strength Coach, Sports Coach-Counselor, Exercise Therapist, Sales Manager, College Professor, and Athletic Facility Director.
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