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The Professional Future of Fitness

Crossroads The fitness industry is at a crossroads and the decisions we collectively make today will impact our careers in decades to come. The industry as we currently know it draws its business model from the ‘60s and ‘70s. Back then, gyms were largely the domain of men, although there were plenty of exercise studios […]

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Profile of a Fitness Professional

What Does It Even Mean? If asked to imagine a business professional, you might conjure up an image of a meticulously groomed individual sporting a power suit, shoes polished to a gleaming shine, with a firm handshake and unwavering eye contact. However, the nature of our business does not sync up with that image. A […]

time is money

Time is Money: Your Hidden Currency for Marketing Success

Tapping Into Time Most of us will agree that time is a valuable commodity that there never seems to be enough of. But if you’re launching a new business on a small budget, time can become a lucrative currency for marketing your business. Strategically placing yourself in the middle of your market population in a […]