“Think Like a Rock Star” is an introductory course in social media marketing. This course is designed to help new users of social media learn and develop strategies that will help them build their brand through observation and interaction with their “fans”. There are over 1 billion people who user Twitter alone – this course will help you learn how to begin to connect your brand to them! In order to successfully complete this course and earn your .2 CEUS/ 2 CECs, you must complete the online modules, contribute to all discussion posts, complete and submit all assignments and earn 100% on each module quiz. Optional textbook: Collier, Mack. (2013) Think Like A Rock Star: How To Create Social Media and Marketing Strategies That Turn Customers Into Fans
Course Learning Outcomes:
After successfully completing this course, you will be able to:
- Identify your target audience for successful social media marketing.
- Evaluate your current social media presence and compare it to those of successful companies/entrepreneurs.
- Discover ways that allows “fans” of their brand to promote your brand.
- Develop the “Bigger Idea” for effective ways to market your brand.
Course Textbook (Optional)
Collier, Mack. (2013) Think Like A Rock Star: How To Create Social Media and Marketing Strategies That Turn Customers Into Fans. Chapters 1, 2, 3.
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