Insider Secrets of Advertising and Marketing for the Successful Fitness Professional – 6 CECs


CEC Credits

6 W.I.T.S. CECs / .6 IACET CEUs/ 6 OFC CECs


ACSM 6.0
AEA 6.0
ATRI 0.6
ISSA 2.0
NCSF 3.0
NSPA 2.0
SCW 2.0
YMCA 2.0


Mark M: “Information presented in a simple and direct way (with) a doable plan of action that can be implemented in the real world”

Kelly Mc: “I really loved how the class progressed through the material from lesson to practical application!”

Whether a business owner or a personal trainer at a club this online workshop is for you. The business inside the business is a great program to utilize in order to market yourself and/or business more effectively. Maximize your advertising dollars and ensure your business success by learning the essentials of “scientific advertising” with author Tony Avilez. In this online course you will learn the foundational concepts of advertising and how to apply them to your fitness business. Topics include: advertising basics, salesmanship, mail order and print advertising, creating headlines, developing an effective marketing strategy and making yourself and your business stand out above the rest. Hands-on exercises will help you apply the lessons learned to your own business and assist you in attracting clients and generating income.

Required Workshop Textbook:
Scientific Advertising

Students who successfully complete this course will be able to:

  1. Explain the concept of scientific advertising
  2. Develop effective advertising messages that reach their target market
  3. Integrate psychology into their advertising campaign
  4. Tell a story through advertising that captures attention and generates business
  5. Discuss the pros and cons of negative advertising in the fitness industry

Tony Books Avilez, CSCS BS in Marketing. Tony has been a trainer since 1996 and is certified by The National Strength and Conditioning Association as well as American College of Sports Medicine. He has been recognized by the Fitness Hall of fame as one of the top trainers in the nation. He owns and operates The Body House personal training studio on Staten Island and is the author of seven books.



Information presented in a simple and direct way. Doable plan of action that can be implemented in the real world. Video lectures ware helpful in understanding the written material. I really loved how the class progressed through the material from lesson to practical application! I found the content questions and assignments after each lesson the most valuable because it forced me to review the material and apply it to myself and my own business. Along the assignments the feedback from the online mentors was really helpful. This made the class possible for me to schedule and take on my own time with out taking away from my family and professional time. Once again, it was a very comfortable way to learn something completely new to me, fit in my schedule, also allowed me enough time to study and search many other articles about marketing.
Jim F
Online Personal Trainer Student

Tony Books Avilez Course Mentor
Tony Books Avilez, MES, CSCS,CES is a Medical Exercise Specialist, fitness professional, speaker and author. For more than two decades he has worked with a vast variety of clients ranging from weight loss to functional restoration.
Online Course Access Statement
All of our online courses have 6 month full 24/7 access to complete your online program. The experience is awesome, simple and very digestible for the novice fitness enthusiast.