As you know, June is Entrepreneurial Excellence Month at W.I.T.S. and our goal is to share some tips on how to be successful fitness industry entrepreneurs. We started talking about the importance of having a clear mission and setting short and long term goals. Many of you got a chance to practice these skills in our Business Success Skills course and our Fitness Management Certification. This has been a great opportunity for all of us and particularly, our new Personal Trainer Certification graduates, to establish a business plan and direction! Remember, if you don’t know where you are going, you’ll never know when you’ve arrived—nor will you know how to get there.
Now that you have your mission statement and goals, I want to share some ideas about establishing your brand identity. We talk about this extensively in our Insider Secrets to Advertising and Marketing class. Specifically, we work on developing our brand by making sure we have the best name and logo to represent our business.
So, I turn this over to you. Please share your business name and logo with us by responding to this blog. This will not only give you a chance to get your name out there and do a little FREE self-promotion, but will help our new fitness professionals develop their own brand identity. Tell us your business name. Upload your logo and tell us about what it represents to you and to your customers. We are hoping to get enough examples set in to have a contest next month! Free gifts and prizes to the most creative logo—and all of our followers will be judges! Who knows, YOU may be the winner!
I look forward to hearing from you!
Oh, by the way—July is Sales Strategies Success Month so beginning June 1 through August 1 we are giving away a free online Sales class! Email us at firstname.lastname@example.org to find out how to get your free class!