As a fitness trainer, it can be difficult to get new clients if you aren’t well known in the fitness industry. One of the most effective ways to get new clients is spreading the news about your business through word of mouth. When you train your clients, and they achieve good and fast results, they’ll be more likely to spread the word and inform everyone they know about your business and expertise.
Word-of-mouth marketing creates a relationship of trust between you and your clients, and you can leverage it by asking your clients to tell their loved ones about any new promotions or programs you’re offering.
Here are the ways word-of-mouth marketing can help you grow your fitness business.
What Is Word-Of-Mouth Marketing?
Word-of-mouth marketing, also referred to as WOM marketing, is a marketing tactic that relies on the consumers to spread the news about a business and its facilities. Typically, when a client uses the product or services of a company, they’re likely to form an opinion about it. If they have positive experiences with the services or products, they’ll likely mention it to their friends, family, coworkers, or even acquaintances they see rarely.
This helps organizations gain more clients and expand their business. In modern times, companies use testimonials and reviews to reach those people that might not be directly associated with the client. As a result, the word spreads far and wide, and businesses get a higher influx of customers. In the fitness world, it’s especially important because people tend to be skeptical about choosing their personal trainers as their health and wellness rely on them.
In What Ways Does It Help You Grow Your Fitness Business?
Word of mouth marketing has numerous benefits when it comes to the fitness industry. That’s because the industry is crowded with trainers that offer subpar training and people need to utilize a lot of resources to find a credible trainer. Therefore, when they come across a trainer that’s trusted by their friends and family members, they’ll likely register for their services.
Here are some other benefits of word-of-mouth marketing for personal trainers.
Reach More Clients
The most obvious reward of good word-of-mouth marketing is the business acquires more clients. A single client has the power to grab the attention of several prospective clients, so they become interested in your fitness business. If the client is a trusted friend, colleague, or family member, the chances of new clients joining are quite high. On top of that, if your training center has good facilities, along with helpful staff, prospective clients will be more inclined to join your fitness center.
But that’s not all; using a genuine testimony of a single client is also a great way of reaching people not directly associated with the client. You don’t have to convince them to sign up for your business. Instead, all you have to do is convince them to take a look at their facilities and see how things work around your gym.
New Clients Develop Trust Easily
When you get clients through word-of-mouth marketing, the chances of them developing trust in your services are higher. That’s mainly because these clients have already seen progress made by their acquaintances and friends as a result of joining your gym. Most of the time, when people are skeptical of services especially related to fitness, they’ll see slower results.
That’s because they don’t put 100% percent effort into their workouts as they still have doubts regarding the services and results. But with word-of-mouth, clients are more eager to get started and see results, so they put in a lot of effort.
It’s A Never-Ending Chain
The best thing about getting clients through word-of-mouth marketing is that you don’t need to go out of you way to keep the chain going. All you need to do is maintain the standards f your services and maintain your facilities. The new clients that join your gym or training center will spread the word to newer clients once they see some results for themselves.
This chain will continue when the new set of clients sign up for your membership. As a result, you’ll save a lot of money on marketing, and over time, you’ll develop a good reputation in your community and the industry.
It’s no secret that marketing for any business is quite expensive, but with fitness businesses, you need to run a lot of marketing campaigns just to get a few more clients. Word-of-mouth marketing doesn’t require you to spend thousands on marketing campaigns. This is why this form of marketing is quite cheaper.
All you have to do is ask your clients to spread the word or post testimonials of your clients n your website or social media. Both of these things cost next to nothing. So, in the long run, with WOM marketing, you save a lot of money which you can use to expand your range of services or add more facilities to your training center.
Higher Customer Retention
Customers acquired through word-of-mouth marketing are generally more loyal because they join your services after hearing good reviews directly from their acquaintances. This is why these customers are likely to stay with your business for longer periods and become loyal customers. Once that happens, these customers become the backbone of your business and a reliable source of income.
Not to mention they’ll be useful in bringing in more clients as well. In addition to that, once you maintain a dedicated clientele following, it’ll be easier for you to establish a name for yourself in the fitness industry and grow your business.
If you want to start your fitness business or become a certified personal trainer, check out W.I.T.S Education. W.I.T.S is a training institute that offers several courses in different areas relating to fitness training. Some of these courses include certified personal trainers, youth fitness instructor, senior fitness instructor, and fitness management.
Besides that, W.I.T.S is the only institute that is accredited by the NCCA and offers college credits to students enrolled in their courses. The courses have online classes along with hands-on in-person labs to give students the required practical skills. These training labs are located all over North America to facilitate the students. Check out their courses and enroll today!