Getting a fitness training certification is an easy part of starting your fitness career.
The hard part is getting the clients. Outdated marketing tactics once used to lure clients aren’t sufficient in today’s fitness industry. Clients have many more fitness training options, making it harder for newly certified personal trainers to build a clientele. This link is a competitor and needs to be removed.
Besides that, trainers also need to keep up with the changing fitness trends and adopt them quickly to prevent clients from losing interest and leaving for the competitors. That’s why we’ve created this guide to help you learn the tips and tricks to getting more clients as a fitness trainer.
In addition, you can check out the fitness training courses offered by W.I.T.S Education to advance your career.
Understand What You Can Offer
Before you can expect the clients to pick your services, you need to understand what you can offer. As a newbie, you can’t offer multiple services because you don’t have credibility for them. So it’s better to stick to one good service than to offer several unsatisfactory ones.
That’s not all; listing too many services will also confuse your clients, especially if they’re also new to fitness training. On the other hand, having a well-defined service where you can easily outline what the clients can expect and how you plan to track and improve their progress will make it easy to land new clients.
Define Your Clientele
After you define your services, you need to determine who will be interested in them. The fitness industry is quite diverse, and different people have different needs. This is why you can’t market your services to everyone. But before starting marketing, you’ll need to define who will be interested in your services. For example, working people will be out of the question if you’re offering fitness classes in the afternoon.
Instead, you can focus on retired people or stay-at-home mothers. Similarly, if you’re offering early morning classes, you can count working people in your target audience. By doing this, you’ll not only define who will be interested in your services, but you’ll also be able to tailor your services to the specific target audience.
Market Your Services Clearly
Many good fitness trainers fail to land clients because their marketing tactics weren’t up to the mark. You don’t need to learn some extraordinary marketing skills for your marketing campaign. The key is to keep things simple so the target audience can understand them. People looking for fitness trainers won’t need gimmicks or expensive ads to be interested in your services.
Instead, they’ll show interest if they can easily understand your services. So keep things simple. If you’re targeting your local area, you can attract people by printing pamphlets highlighting your services.
Build Credibility
Once you get a few clients, it’s time to focus on building credibility. If you have a personal training certification, it’ll be easier for you to build credibility. If not, you can try getting additional fitness certifications or build a dedicated clientele to appear authentic. You’ll start to get more clients once people see your credibility.
Another great way of building credibility is by creating a personal brand. That way, your credibility will be associated with your name and not your certifications. The easiest way to create a personal brand is by offering exceptional services to your client, so they can boast about your services unprompted.
Leverage Social Media Marketing
To reach a wider audience, there’s nothing better than leveraging the power of social media. With how social media algorithms work, you’ll only need to make minimal efforts and leave the rest to the algorithms. They’ll help you find your target audience, deliver personalized ads and increase your reach.
Another great thing about social media is the share feature. Even if a person seeing your services isn’t interested in fitness training, they can share them with someone looking for those services, and you’ll get better reach. However, building a credible social media presence takes a lot of time. So be patient even if you’re not getting any reach at first. In time, your presence will grow.
Ask Clients For Referrals
Once you’ve built a sizable clientele, you can grow your business by asking for client referrals. Ask your clients to refer you to their friends and loved ones if they’re looking for a fitness trainer. Word of mouth is one of the most powerful marketing tactics, and it has the power to compel those who weren’t even interested in fitness training.
But make sure you don’t come across as annoying or overbearing because that’ll create a bad image of you in your client’s mind. The best way to do this is by using some promotional activities in exchange for the client’s referrals. You can offer discounts if your clients get one person to sign up for your services.
Create An Expansion Strategy
While getting new clients, you’ll also need to think of how you’ll expand your business. You might need a bigger space or more equipment, depending on your circumstances. So make sure you create a thorough expansion plan that works with how your business scales. It’ll include the budget, the marketing, the administrative, and other activities that are a part of your business.
However, be careful not to overestimate anything and create a plan that’s not sustainable. Because if your expansion strategy overestimates your business, you’ll have a tough time keeping your business profitable.
W.I.T.S. Education Offers Fitness Training Specializations For Trainers
W.I.T.S. Education offers personal health trainer programs to help trainers enter into different fitness industries and increase their clientele. We offer a variety of courses, including those for certified personal trainers, senior fitness teachers, medical fitness trainers, and group exercise instructors. The N.C.C.A. and the American Council of Education have also accredited our courses.
We also have one of the largest networks of universities and colleges, so students can easily obtain course credits upon completion of their courses. Our mission is to help students develop practical skills to boost their professions. So why are you still waiting? Enroll in our programs to begin your career in the fitness industry today!