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4 Tips for Building a Clientele for Your Personal Training Services

A woman wearing boxing gloves prepares to jab and train with her coach.

For many personal trainers, building a clientele is tough work. Unless you’re working in a gym or organization that assigns specific clients to you, it’s hard to stand out as an individual trainer.

It’s not just about your skills and what you bring to the table—there are plenty of experienced, talented, certified fitness trainers, after all. So how do you build a clientele and a reputation? Try some of the following tips:

1. Give your all to loyal clients

Loyal clients are the backbone of any business, and it’s important to build a rapport with them. The more your clients are satisfied with your services, the more willing they’d be to recommend and refer you to other friends and family members, share testimonials and reviews online, and of course, work with you long-term. Don’t underestimate the importance of your loyal clients in trying to grow your overall clientele.

2. Offer expert insights and knowledge

It also helps to establish yourself as a knowledgeable expert and offer that expertise to others. Write for magazines, blogs, websites, make television appearances, and put yourself out there while sharing expert insights and knowledge. The more you’re willing to give, the likelier people trust your opinions and give you business.

A trainer helps her client stretch and extend her hips and arms with assistance

3. Build a social media presence

What are you even doing if you’re not on TikTok, Instagram, Twitter, and Facebook, among other social media platforms? Any fitness trainer should have a social media presence because that’s where you get to show your skillset, share your expertise and knowledge, and of course, engage with old, potential, and new clients. It’s nothing less than a place of business, and you should treat it as such. You can share nutrition tips and advice, tips on form, recovery, and other types of content that will help people.

4. Provide unique services and offers

Another bonus tip is to offer something others aren’t. Whether that’s a free trial, a discount offer, an added nutrition guide, or a niche service or focus, having totally unique something will definitely make you stand out in the industry. It helps to expand your skillset and develop these interesting specializations, so you’re able to accomplish this!

Whether you’re interested In becoming a certified group fitness trainer or offering one-on-one training, you can sign up for our extensive fitness trainer programs. We have a variety of certifications and renewal courses that you can sign up for to refresh your skills. You can find a location near you and register for one of our training programs, or even sign up online if you’d like to learn remotely.