Weak joints and bones are common symptoms of arthritis. As a result, a lot of people suffering from arthritis complain about pain in the joints and limited movements. While the condition generally affects the older population, these days, many young adults suffer from arthritis due to poor health and hereditary issues as well.
This can affect their day-to-day lives and cause them immense pain, which makes them unable to perform basic tasks. The best way for young adults to manage their arthritis is by being physically active. Regular activity, stretching, and moving their joints relieve the pain and improve their joint mobility.
These days a lot of fitness trainers are entering the medical fitness industry by taking courses such as the one offered by W.I.T.S Education to help people with chronic health issues. These fitness trainers can help people with arthritis manage their symptoms better through exercise. Here’s how they do it. Medical Fitness.
What Is Arthritis?
In simple terms, arthritis is the inflammation caused to the lining of a joint that causes the joints to swell. This lining protects the joint from impact and keeps them healthy and safe. Once the lining swells, it can also affect the ligaments and the tendons. This can cause serious damage to the joint and the bones in the long term.
This is why a lot of elderly people with arthritis have difficulty in moving, and some even become wheelchair-bound. In young adults, this issue isn’t as common, but there are still a lot of young adults who suffer from arthritis or its easy signs.
Some Common Myths About Arthritis
Arthritis often goes undiagnosed because people think their joint pains are due to stress and exhaustion. That’s why they don’t follow up with a doctor or get the relevant test done to figure out the cause. Arthritis also has a lot of myths associated with it making it harder for people to seek proper care and medication. Take a look at some of them.
Arthritis Only Affect The Elderly
This is by far the most common myth. People tend to think that arthritis is something that only affects the elderly due to aging, and young people can’t have it.
Osteoarthritis is the most common form of arthritis and is generally found in the elderly. Rheumatoid arthritis is mostly found in young adults, and women tend to be more prone to developing it. Juvenile arthritis is the term used when the patient is under the age of 16. So It’s safe to say that arthritis can affect people of all ages.
It Doesn’t Have A Cure
While it’s true that arthritis is difficult to cure and requires life-long care to prevent it from getting out of hand, it’s not cure-less. The best form of cure is surgery performed to repair the lining of the joints or surgery to repair or replace the bones themselves. However, this isn’t the only cure; if people don’t want to take the route of surgery, they can still maintain their health in various ways.
The number one cure after surgery is through proper exercise and stretching. While it may seem that exercise would put more pressure on the joints and make the situation worse, this isn’t true; exercise especially stretching, helps relax muscles.
People Need To Rest And Not Move
Another common misconception about arthritis is that people should rest all the time and not move unless necessary. There are two issues with this; number one, if people don’t use their joints, their muscles will become stiff and moving them cause more pain and irritation. In the end, the condition will worsen. Number two, moving and keeping your joints in motion is medically proven to relieve arthritis and help people keep it under control.
Ways Fitness Trainers Can Help
As mentioned earlier, working out and stretching helps people with arthritis manage their condition better. However, finding a knowledgeable trainer who can work with people suffering from arthritis can be difficult. But some trainers come from medical backgrounds and can combine their medical skills with fitness ones to develop workout plans for people with arthritis.
Special Exercise Plans
Medical fitness trainers have expertise in developing special exercise plans that cater to the needs of people suffering from arthritis. These exercise programs include special stretching exercises, joint movements, and other forms of exercises that help people relieve pain and reduce the swelling of the joints.
Not just that, but these exercises strengthen their joints and make their arthritis much more bearable. Fitness trainers can develop exercise plans keeping in mind the fitness goals of their clients, their health issues, and by combining different forms of exercises such as yoga and aerobics, so the clients get the best results.
Special Diet Plans
In conjunction with the detailed exercise plans, medical fitness trainers can also work with doctors and nutritionists to help their clients develop diet plans. These diet plans include foods that are high in calcium and vitamins to help strengthen the bones and prevent muscle damage during workouts.
Sometimes, after the recommendation from the doctor, trainers can even introduce supplements in the diet plan to boost their client’s health and help them reach their fitness goals faster without exhausting their body too much. The exercises combined with the diet can help clients keep their arthritis under control and lead healthier lives.
Through Medical Fitness
Medical fitness trainers are trained to keep in mind the medical needs of their clients, but they aren’t doctors and can’t prescribe any medication or cures. But they can work with the client’s doctors to ensure that their chosen exercise program and diet plan doesn’t affect the patients negatively. These trainers can consult the doctors and make changes in their fitness plans on an ongoing basis so the clients can reach their health and fitness goals quickly.
If you are a medical professional who wants to enter the fitness industry, visit W.I.T.S Education’s website today. We are a training institute that offers several courses related to different fields in the fitness industry. Some of these certifications include a personal trainer course, senior fitness course, group exercise instructor course, and medical fitness course. The institute also offers courses related to fitness management for people looking to start their own business.
The great thing about W.I.T.S Education is that we are accredited by the NCCA, and students can earn college credits for their courses. Our courses are divided into online classes along with hands-on in-person practical labs to prepare students for real-world challenges. Check out our course catalog and get in touch with us today to learn more.
The fitness industry is becoming quite dynamic and is constantly changing. As a result, trainers need to keep up with the new trends in order to maintain their clients. At the same time, new trainers can use these changing trends and jump-start their careers. In the past few years, the gap between the fitness industry and the wellness industry has shrunk, and many fitness specializations are mingled with the wellness industry.
Fitness trainers with a background in the medical field can take advantage of this unique position in the fitness industry and become medical fitness trainers or fitness nutritionists. Similarly, certified personal trainers can become wellness coaches or weight loss specialists.
With institutes such as W.I.T.S Education, it has become quite easy for trainers to get additional accredited specializations that’ll help them broaden their career prospects. Whether they want to work for a gym or start their own business, these specializations can help them achieve their goals.
Job Perspectives In The Fitness World
Despite the pandemic, the fitness industry has remained afloat and is constantly thriving. This happened mainly due to the industry’s fast adaption to the changes caused by the pandemic, such as online learning and certifications. A major part of the fitness industry has been occupied by wellness and lifestyle coaching as a lot of people needed to get back on track after the extensive lockdowns.
Not just that, but many new career paths have opened up for fitness trainers. They are no longer constrained by the options of working at the gym or becoming personal trainers. Today many established and new fitness trainers can further their careers in different fields related to fitness, such as group fitness, senior fitness, and even youth fitness. Not just that, but many fitness training centers and gyms have started offering these pieces of training to their clients.
As a result, fitness trainers get a lot more options to work than before. Their changes are increased when their certifications are accredited, and they can also get higher paychecks. So, in terms of job perspective, now is the best time to enter the fitness world, make a name for yourself, and advance your career.
Why Should You Take Special Specializations?
Specializations help you further your career prospects as well as let you offer diverse services to your customers. Your clients can get a higher level of service that considers their health and fitness. Instead of basic exercises and weight loss, your clients can now opt for wellness coaching that takes care of their fitness and health needs.
Besides that, specialization plays an important role in setting yourself apart from the rest of the trainers, which means lesser competition and a chance to reach more clients. General trainers are good for the gym, but when people pay extra for their fitness, they demand special services. You can only deliver these if you have the relevant certifications. In addition to that, you can combine your extensive knowledge from different specializations to deliver a truly unique workout and wellness routines to your clients.
Last but not least, specializations allow you to generate more income. When you offer special services, it’s given that you’ll charge more for them. The attitude of people towards fitness has changed drastically in the past few years. They are willing to pay extra for special services that can help them reach their fitness as well as health goals.
Which Specializations Can You Take?
The fitness and wellness industries are quite broad and therefore offer many options to prospective fitness trainers to work with clients on a more personal level. Specializations offer in-depth knowledge of specific areas, and you can combine this knowledge with your knowledge of fitness training. This combination allows you to offer a wider range of services that can tackle different problem areas of your clients.
Some certifications require a medical or nutritional background, such as medical fitness trainers and nutritional trainers. As a personal trainer, these certifications allow you to turn your fitness training into full-fledged wellness coaching. Here are some of the top specializations you can take today!
Medical Fitness Specialist
Medical fitness is an emerging field in fitness work that skillfully combines physical movements and exercises for people that suffer from chronic health issues and disabilities. As a medical fitness instructor, you’ll be responsible for analyzing each client and developing a fitness plan based on their individual needs. The plan would include physical exercise as well as a diet that can help people suffering from such conditions to improve their health.
You’ll also be required to coordinate with medical professionals to find the best course of action to improve your client’s health. Aside from that, you’ll need to monitor the client’s progress and modify your exercise and diet plans accordingly. Medical fitness courses teach you how to plan exercise routines, understand chronic conditions, and treat them properly using fitness.
Lifestyle Wellness Coach
Wellness coaching is considered vital to the overall long-term health goals of your clients. The basis of this certification is to create an exercise program that is geared towards mental and emotional wellbeing in addition to physical. As a wellness coach, it’s your job to create innovative ways to help your clients reach their goals while staying on top of their health.
Wellness coaching can be taken by medical professionals, occupational therapists, massage therapists, and health coaches. Your diverse background will aid in strengthening your career as a wellness coach. You’ll be able to make exercise plans, diet plans, and other activities that help your clients reach a peaceful state of mind.
Senior Fitness Specialist
Fitness is not the same for everyone; health, age, and physical limitations play a huge role in changing the fitness requirements for each individual. Among such are senior citizens that struggle the most to reach their fitness goals because of the lack of options for trainers. This is where senior fitness comes into play. As a senior fitness instructor, it will be your responsibility to identify age-related changes in the bodies of your clients and adjust their fitness routines accordingly.
The specialization will teach you how to assess the fitness of each individual client and design exercise programs for each of them. You’ll also be responsible for developing short and long-term fitness goals for them, keeping in mind their health and fitness. You’ll also need to take into consideration the behavioral changes that can affect the older population and devise strategies to overcome them. This will help you keep your clients on track.
Youth Fitness Specialists
Youth fitness is extremely important to help the kids improve their cardiorespiratory fitness, strengthen their bones and muscles, and avoid obesity and other health issues from a young age. These fitness techniques keep in mind their mental health as well and prevent or reduce the symptoms of anxiety and depression. As a youth fitness instructor, you’ll be required to develop age-appropriate exercises for the kids, check their daily diet, and modify these exercises based on their progress. Due to the different growth levels of kids, it’s impossible to make a single plan that’ll work for everyone. The exercises and subsequent diet need to match the growth rate of each individual.
Group Fitness Instructor
In simple terms, group fitness instructor specialization allows you to conduct group fitness classes. The common exercises included in group fitness are aerobics, yoga, stretching, muscle conditioning, and exercising. In this type of fitness, you’re responsible for developing an exercise routine that will be followed by the entire group. The important thing to keep in mind is that this routine should be developed based on the needs and fitness level of each client. You’ll also be responsible for creating programs that include different exercise formats such as cycling, kickboxing, sports training, and gym classes.
You’re supposed to lead these group exercises as well as monitor the progress of each member of the group. You’ll need to make changes to the routines to ensure everyone is on the same page fitness-wise.
A fitness nutrition coach is different from a fitness instructor because they help people overcome their health issues through diet and nutrition. They are responsible for developing healthy diet plans for people, keeping their health and fitness level in mind.
As a fitness instructor, a nutrition coach certification will allow you to monitor the physical as well as the dietary requirements of your clients. Instead of targeting exercises, you’ll be using nutrition as well as exercises to help your clients live a healthier lifestyle. Not just that, you can expand your expertise to different age groups and deliver age-appropriate health plans to your clients.
Fitness Management Specialization
If you have all the necessary certifications and want to start your own fitness business, you’ll need to learn how to manage it. Fitness management training allows trainers to tackle key issues related to business. These issues include membership purchase and client retention, offering trial memberships, developing programs to capture a wider range of clients, recruiting staff and purchasing equipment, and managing risk and legal liabilities.
All of these things are hard to come by without any proper knowledge of running a fitness business. This is why a fitness management course will help you understand the legal and management related aspects of your fitness business
How To Pick Your Specializations?
To pick a fitness specialization for yourself, you need to consider a few things. The first would be the age group of clients you want to train, the kind of training you want to offer, and the trends in the fitness industry regarding specializations. Once you’ve decided which one you want to go for, it’s time to pick an institute. W.I.T.S. Education has an excellent range of fitness specializations to choose from. The following are the few things you should keep in mind before settling on a specialization.
Your Preferred Age Group?
Age groups play a huge role in fitness specialization. If you are an aerobics instructor, your clients are likely younger. The same thing goes for youth fitness. These days, one of the most overlooked groups, the senior citizens, is taking a keen interest in fitness. That’s why the prospects of senior fitness specializations look great. There’s a shortage of credible trainers, and the market is huge.
On the other hand, youth fitness is an emerging field as well. Because of the pandemic and the new schooling rules, children don’t get to do as many physical activities as they used to. AS a result, parents have turned to trainers to ensure that their children are getting the proper physical training to keep up with their growth rate.
Your Educational Background
If you have a background in the medical field, such as a nutritionist or occupational therapist, medical fitness is perfect for you. This certification has a few prerequisites that are needed before you can begin the course. With your background and qualifications, you can easily take the medical fitness course and expand your expertise. Not just that, but the earning potential in this field is high too because people are willing to pay good money to find great trainers.
Your Preferred Interests
If age and educational background aren’t your main points of focus, then maybe you should select specializations based on your interests. Ask yourself what do you like about the fitness industry and specialize in that. For example, you might like leading groups exercise sessions, and you have the potential to become a good group fitness instructor. Or you might want to manage gyms and fitness training centers; then you should opt for the fitness management specialization.
The Trend In The Fitness Industry
Currently, the fitness industry is merging with the wellness industry. Workouts are no longer about reaching your ideal weight or building muscles rather, a vast majority of people want to get into fitness to improve their health and mind. As a result, there are many specializations you can take that combine the wellness industry with the fitness industry. These courses will help you develop exercise and wellness programs for your clients.
If you’re looking to get a quality education to further your fitness career, take a look at the certification offered by W.I.T.S. Education. W.I.T.S is a fitness training institute that offers general fitness training courses as well as unique specializations that set you apart in the dense market. Some of their special courses include the medical fitness trainer course, senior fitness instructor course, and youth fitness instructor course.
These courses allow you to expand your services as a fitness instructor and make a name for yourself in the industry. Not just that, but these courses also increase your chances for employment. W.I.T.S Education has a unique learning method that involves online lectures as well as hands-on in-person training labs that are not offered by any other institute. Their training centers are located all over North America. Check out their courses or reach out to them today to learn more.
In the past decade, people’s attitude towards fitness has changed. Almost everyone these days is involved in some form of fitness to keep themselves in top shape. As a result, the fitness industry has grown quite a lot. Many new businesses are thriving and offering custom services to clients. Despite COVID, the global health industry is projected to grow steadily in the coming years.
This gives perspective to certified personal trainers who wish to start their own fitness business. But starting a business is easier said than done. There are a lot of key factors that need consideration to build a successful business. Here are a few tips to help you get started.
Do Your Research
As an entrepreneur, you’ll need to do a lot more work than regular businesses to get your idea off the ground. This means lots of extensive research, looking up niches, and predicting the next popular trends. Luckily for you, a lot of information will be available on the internet. You can look up business reports of already established companies to understand the industry trends.
Aside from that, you’ll need to figure out the legal stuff that needs to be taken care of before you can start your business—for example, registration, bank accounts, and investments. If you’ve got the finance, you can hire a financial advisor to help you set aside budgets and plan your business.
If not, you can make use of the countless free sources on the internet to help you out. Keep in mind that the free sources are usually generic. If you want a customized plan, you’ll need to spend some money.
Identify Your Target Market And Get Certifications
The first thing you need to do is figure out your target market. Even in the fitness industry, there are a lot of specific certifications and services that clients look for. This is why it’s important to determine where the majority of your clients would come from. You’ll need to take your qualifications into considerations as well because you can’t offer medical fitness services if you’re only registered as a personal trainer.
If you want to make your mark in an upcoming niche, you’ll need to enroll in courses and get the relevant certifications. On the other hand, you can hire people if you want to capture an upcoming niche. Another thing to keep in mind is the licenses. A lot of fitness niches these days require licenses in addition to proper certifications. For example, in the field of medical fitness and senior fitness, you’ll need the Medical Fitness Facility Certification before you operate your own facility.
Identify Your Competition
This is the most important thing a lot of new entrepreneurs forget is to research their competitors. For wellness and fitness businesses, the one main advantage is that if the competition isn’t in your area, you can somewhat ignore them. If you’re going to be an in-person business, your competition will be the businesses operating in your area that cover the same niche as you. But as we all know, after Covid, everyone is rushing to gain a dedicated online presence. AS a result, your competition can come from anywhere in the country.
You’ll need to study their business model and understand how you can compete against them and create a better service. For example, if your business will offer hybrid training sessions while the competition only has online sessions, you can gain leverage by marketing to the local customers. Or you can offer personalized services that will give clients better results at the same time. The options are many, but it all depends on your approach and business plan.
Create A Business Plan
After doing your market and competitor research, the next step is to develop a business plan to put your findings into action. Business plans essentially follow the same pattern regardless of the nature of the business. These plans are extensive and involve in-depth market research, competitor’s services and analysis, plan for marketing your services, plan for deriving sales, and financial projections. You need to describe all of the mentioned things in great detail so that potential investors will take you seriously.
This is especially important if this is your first business venture and you don’t have any prior experience in setting up or running a business. Because investors only invest their money when they find someone serious and credible, which is difficult if you’re starting out. These metrics and in-depth industry research would strengthen your case, and the financial projections would ensure the investors that your business will thrive in the long run.
Invest In A Good Insurance Policy
Now that you’ve got the basic things done, you’ll need to start worrying about how you’ll offer the services and where you would offer them. For example, if your business provides offline training, you’ll need a facility that can accommodate clients and has the relevant equipment. As an entrepreneur, you won’t be able to purchase such a facility unless you’ve got a lot of money. Instead, you’ll need to lease it for a period of time. Even with the lease, you’ll need a financial guarantor that’ll take responsibility if you’re late on your payments.
For that, you’ll need liability insurance. This insurance will help you protect your personal assets from the business ones in case your business runs into issues. It’ll keep you from going into debt and losing your personal assets. Many companies offer liability insurance plans at an affordable rate. But don’t go for the one that’s the cheapest; contact a few companies and go through their quotes. Figure out which one’s the best option for you, even if it’s a bit pricey.
After that, you’ll need to figure out the insurance of your equipment in case there’s an accident. Gym equipment costs a lot, especially if they’re some specialized medical equipment, and often clients are not careful with their usage and can damage such equipment. You can’t blame the clients as it will show poorly on your business ethics. The next best thing is to get the equipment insured. That way, if there’s an accident, the insurance company will pay for the damages.
Get An Employer Identification Number (ENI)
In order to file taxes and avoid penalties, you’ll need an ENI. ENI is also useful in opening a bank account in your business’s name, taking out loans, speeding up the process, and establishing credit for the business. The ENI can be obtained online by registering through the IRS. After registration, you’ll get your Employer Identification Number within minutes. Keep in mind that if your business is owned solely by you, you won’t be required to get the ENI.
However, if you’re opening your business with partnerships, then you’re legally required to obtain an ENI. Even if your business is operating as a sole proprietorship, it’s a good idea to get an ENI number for the benefits mentioned above. It’ll also help you establish your business as a separate entity and make it easier for you to expand it.
Have An Interactive Website
The first step in giving your business a face has a website. Many new business owners go through all the legal stuff and don’t pay much attention to having an online presence. Everything these days is online; if potential clients want to find a fitness training service, the first thing they’ll do is look online.
If you don’t have a website, chances are you’ll lose good business. An important thing in creating a website is to make it interactive and user-friendly. Many businesses fail to get customers because their website is cluttered, and there’s no proper information regarding their services. These businesses only focus on getting their contact information out so clients can reach them.
You have to understand the dynamic of how things work these days; people want to know as much as they can about a business before they set up an appointment. Meaning, putting out your contact information won’t do your business any good. Instead, try showing your services with descriptions, pictures, and videos to give the clients an understanding of your business. That way, clients will be compelled to get in touch with you, and you’re more likely to get business.
Install The Right Equipment
If you decide to market yourself as an in-person or hybrid trainer, you’ll need to invest in some workout equipment to facilitate your clients. The equipment you’ll need will depend on your services. For example, if you’re offering yoga classes in the park, you’ll need to make sure that all your clients have a yoga mat and relevant yoga equipment like an exercise ball or a resistance band. Having equipment will also make a good impression on the clients, and they’ll consider your services more credible, which is what you need to spread word of mouth to other potential customers.
Similarly, if you’re gearing up to launch a full-blown gym service, you’ll need proper weights, treadmills, stationary bicycles and other exercise equipment that satisfies the needs of all of your clients. Besides getting the equipment, you’ll need to get it insured. Be sure to look up different insurance policies for different pieces of equipment. If the equipment is for medical use, it’ll be a lot harder to repair in case of any damages. So you’ll need to select the policy carefully.
Invest In Online Training Platforms
Being an in-person only or online only trainer will limit your clients. What you need is to offer both services so you can reach local as well as out-of-city clients. But with online programs, you’ll need to do extra research. How will your programs run? Will you offer a bundled-up program for a fixed price, or will your sessions be interactive and delivered through an online learning system?
If you choose the latter, you’ll need to invest in a Learning Management System (LMS) to deliver your lessons and track your client’s progress. On top of that, you’ll need to develop a proper interface so your clients can signup and use the LMS easily.
Brand Image And Marketing
For an online business, brand image is the most important thing. You may have noticed that many brands have great products and services, yet they fail to gain many customers. While some have mediocre services but a high influx of clients. That’s all in the brand image. The more your market your service, the more audience you’ll reach. But it isn’t just about marketing; you’ll need the audience to relate with you. For that, you’ll need to make demographic-specific campaigns to get the attention of the audience.
Social media is a great way to reach youngsters and young adults, but what about the older population? Well, some of them use social media, while some of them don’t. So, you’ll need to employ new and old-school marketing tactics to reach them. This means extensive social media marketing as well as email marketing.
Expand Your Expertise
This step comes a little later. Once you’ve established a sizable clientele, you’ll need to expand your services to get more clients and keep the existing ones interested. There is two way to do this; one, you can enroll in other certifications like a medical or senior fitness course, like the ones offered by W.I.T.S. Education and become a certified instructor in these fields. Or you can hire more crew members to give more personalized training. For an online business, it’s easy for you to get further certifications and expand your services.
However, for in-person training, that’s next to impossible. You’ll have new clients and existing ones coming in expecting personal training. You won’t be able to do this alone, so in this scenario, it’s better to hire more experts.
Are you looking for a certification that’ll help you manage your fitness training business? Take a look at W.I.T.S. Education’s Fitness Management Course. This course is specifically designed for people who wish to run their own business in the fitness industry. Besides that, at W.I.T.S., we offer many courses related to fitness training such as Personal Training Course, Health Management Course, and Senior Fitness Course. Each of our courses is designed keeping in mind the latest developments in the industry. Check out our top courses.
Apart from that, college students can take advantage of our NCCA accreditation system and earn credits for their courses toward their college degrees. If you want to learn more, feel free to contact us.
In the age of social media, digital marketing, and a booming fitness and health industry, certified personal trainers (CPTs) need to stay up to date on their marketing strategies. Not doing so will not only cost you business but will affect your public persona and perception as well.
It’s easy to fall into the trap of thinking that your marketing strategy is fine as it is, and your work will speak for itself. While it’s true that the quality of your services is what matters the most, it’s also important to remember that you still need to put in the effort.
Here are some common mistakes that personal trainers make when it comes to their marketing content and strategy, and you should be careful to avoid them:
Setting the bar too high and becoming unrelatable
While you might think it’s inspirational to post workout videos, ‘clean’ meals and expensive, extensive grocery lists, waking up at 5 am to go run or workout, other people may not agree. It’s one thing to look toward your favorite trainer for motivation, but if you’re only projecting an image of perfection, it might be highly unrelatable by being unattainable to the ordinary person.
After all, you do this for a living, and it’s your job to stay fit, healthy, and practice what you preach, but for other people, be it, stay-at-home moms or college students, their routines may not be adaptable for that lifestyle.
In short, the best thing you can do is stay relatable.
Space out and diversify the kind of content you share, including whatever your personal preferences are, from motivational quotes to workout tips and advice to promotional content. Everything must be well-thought-out and balanced because you’ll have a poorly organized feed with random, repetitive content without that.
Additionally, be sure to post consistently and follow a regular schedule. This is necessary for engagement, showing you’re active and indicating that your business profile can be used to reach out to you.
Don’t go weeks or months without posting and expect engagement and responses. This applies to all marketing content, including emails, web content, promotional messages, etc. Consistency is key, and a CPT should know that!
Mundane, repetitive content that doesn’t do much
Beyond just posting consistently and following a schedule, however, you should also work on mixing up the type of content you share. The same motivational videos and quotes can only get you so far.
It’s definitely challenging and an added layer of work to manage, but as a CPT, you need to provide value to your clients through your marketing strategy. Make a combination of text, images, video, and audio content, and continue to diversify your web presence.
You can do this through the aforementioned point regarding planning content, which allows you to curate and create meaningful material rather than just self-promotion and images and videos of yourself.
It’s true that while you are the main service provider, there’s got to be more to your profile than gym selfies and videos. It should be engaging, interactive, and inviting.
Ask questions, get to know your audience, understand what your potential clients are looking for, and think of how you can make your feed more organic. Testimonials, snippets of training sessions, educational information are all excellent options.
Excessively posting sponsored content and material
Another mistake that a lot of fitness experts are often guilty of making is posting excessive sponsored content. Yes, it’s great for your credibility and income to have sponsorships and paid content, but posting too much of that can be off-putting to audiences.
It can make it harder to trust in your abilities and your expertise if you’re continually promoting products, whether they’re skinny teas or supplements or even gym wear. However, as long as it’s spaced out and cushioned by more organic material or other forms of content, you should be good to go.
In addition to that, focus on building your SEO presence and optimizing your existing content for more relevance. Build a website, develop content for that, make your work more accessible and watch that work wonders over typical PPC advertising.
Pricing yourself far below market rates (it’s not a good thing)
You might think that selling your services lower than the average market rate will help you attract more clients, but that works against you. The more you devalue your work, the more people are skeptical.
After all, why would a skilled, qualified CPT charge significantly lower rates than their competitors unless something was wrong? You can, however, use promotional offers and seasonal discounts to build a sense of urgency, but never sell yourself or your services short.
Not targeting the right audience or focusing only on new clients
Don’t be that trainer who’s so focused on attracting new clients that they forget to value their current ones. It’s cheaper and more profitable to retain old clients than constantly bring in new ones, and as a CPT, you should know who to target and how. Find your niche, address that, and attract faces while also highlighting your current clients’ progress and achievements. Their stories, testimonials, reviews, and recommendations are what can make or break your practice
As a personal trainer, you are running a business at the end of the day. Whether you’re selling services independently, as part of a gym or facility, or in affiliation with other programs, you need to have a solid marketing strategy that drives results.
If you wish to keep up with the fitness industry, you have to be aware of the latest trends in technology. Ever since COVID-19, people have become curious about their fitness routines and overall wellness.
The combination of fitness technology and digital fitness has been reshaping our industry for some time now. This is not just from the consumer (gym-goer) but also the supplier (gyms/ personal trainers). Gym-goers now are more interested in their workouts, eating habits, mindfulness, and quality.
Here we look at top three fitness technology trends that fitness trainers should incorporate in their programs.
Wearables All The Way!
The fitness sector’s top trend of 2020 that has made its way into 2021 has been wearables. Fitness freaks and gym-goers are more inclined towards these because of the detailed health information collected by these devices.
In addition, these devices give fitness explorers a chance to design their workouts so that they address certain concerns and meet their wisely identified fitness goals. There has been a large emphasis on at-home fitness where the users pair their virtual workouts with several devices such as smartwatches, fitness trackers, etc. When paired with artificial intelligence, the data collected from these fitness wearables opens up a world of possibilities for the industry.
If you have a passion for fitness, you can have the perfect opportunity to turn it into your dream career with W.I.T.S.
Virtual Fitness Is Indeed A Reality!
Virtual reality is not just a way to navigate the challenges presented by COVID-19 but is one of the best trends of the post-COVID world. Several mobile apps and social media platforms provide records of virtual workouts and remote coaching services.
Virtual fitness opens up a range of opportunities for fitness enthusiasts, such as planning training programs and encouraging people to stay fit at their pace at economical prices. It is without a doubt an exciting dimension in the fitness industry. This has helped people with their workouts immensely and allows them to work out for longer periods.
Wearables aren’t the only devices that can track your progress; say hello to smart fitness exercise machines that can provide clients a never experienced before work out.
Having this technology in your gym is a plus as it gives real-time feedback to the client, boosts their workout regime along with increasing a positive word about your gym or studio. It will give the clients a new reason to visit your studio.
These cloud-connected pieces of equipment enable the trainer to keep track of their client’s training progress and keep the staff updated about the maintenance of the machines. Become a certified exercise instructor with W.I.T.S.
W.I.T.S is the first fitness industry to get NCCA Accreditation in testing the written core knowledge and practical skill competencies. Turn your passion into your dream profession and start your health and fitness career today! Contact us.