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Social Media Trends for Personal Trainers to Try in 2022

Fitness trainers are professionals who need to keep up with their social media presence and content to be more accessible, relatable, and of course, generate traction for their business and services. That means you will need to continue innovating and staying on top of trends that dominate the market.

The following are some of the most anticipated and highly-engaging social media trends predicted for 2022, which means you should add them to your strategy:

1. Diversify your content for different platforms

You need to diversify your content for different platforms. This doesn’t just mean optimizing it for different devices (with mobile phones taking the lead), but rather tailoring content for the social media app or site you use. Instagram has certain types of content that succeed on it, while TikTok uses another strategy.

Facebook allows you more back and hyperlinking opportunities and long-form videos, while emails allow you to share more insider information. It’s definitely a lot to keep up with, but different techniques allow you to create multifaceted and multi-purpose content without being overbearing. Using the same format for every platform will hurt your views and engagement, so finding your niche and focusing on that is easier.

2. Paid advertising is getting even bigger in 2022

Unfortunately for many small businesses and independent professionals, things are getting tougher due to social media algorithms. Now it’s harder to break through the system and organically reach clients and audience members on the quality of content, strategic hashtags, and timeliness alone. To get that engagement in the first place, you’ll need to resort to paid advertising, something that’s expected to get even bigger in 2022. Again, depending on the social media platform you focus on, you’ll have to try different forms of paid marketing and advertising, but generally, ads, reels, and video content will continue to take the lead.

Rather than spending money on PRs and collaborations or resorting to other monetary tactics, your best bet is to use in-built paid advertising mediums and run quality content there.

3. Develop live-streaming material and content

Speaking of developing content, live-streaming has gotten bigger and bigger over the years and will continue to grow even more in 2022. You can live-stream workouts, promotional content, come on for Q&As, host live podcasts, offer live tours, and share a lot of valuable information this way, allowing audiences to interact with you directly. This is one of the best-performing social media marketing methods and one that will definitely elevate your overall content and strategy by a lot, so work on developing content that enables you to do that.

4. Set up chatbots for faster replies and responses

Your social media page is a platform you use for business, and it’s one where you’re probably interacting with clients, sponsors, collaborators, colleagues, and addressing general queries. Managing it on your own can be quite overwhelming and is nothing short of a full-time job, and so using one of the many chatbot options out there is a great idea.

They can handle a lot of the automated responses, sharing information about your training services, rates, location, timings, etc., with prospective clients while you address more personalized queries and conversations. It takes a lot of the load off you and speeds up the process, making it more efficient.

5. At-home and online workouts through social media

The pandemic really changed the face of many industries and businesses, with fitness and health possibly taking the lead on that. As people adapt to social distancing and the flexibility of life at home, online workouts have grown in immense popularity. The attitude of the majority of Americans also suggests the same, with many preferring online workouts to gyms and in-person training.

Leverage that trend through social media by offering short and long-form workouts, either live-streamed or shared on your platform and more private groups. It’s a great way to engage with people and give your audiences what they want while building your reputation and presence online.

6. More user-generated and crowdsourced content

Speaking of giving audiences what they want, another great tip is to share more user-generated and crowdsourced content. From clients posting their workout videos to testimonials and reviews, you can do so much more to diversify your online presence this way.

This can also include more lifestyle-centered content, from fashion to food, which shows audiences who you are as a person. It’s a simple yet highly effective technique to draw more attention to your work. The goal of focusing on user-generated content is to let users’ interests determine what you post and share.

For many trainers, a great way to be more in line with user-generated content strategies is to engage in fun trends, fitness challenges, talk about trending topics and share more content that performs well and drives engagement.

Social media is one of the most valuable tools in your artillery, and your best bet is to use it effectively. The more focused you are in your approach, the better it will be for your overall strategy, engagement, and of course, stats. Plus, it’s a great way to make yourself more interesting and appealing to potential clients as well. It is a marketing tool, after all.

Sign up for our fitness trainer programs, where you can learn all the best insights and strategies for online social media marketing and more. Reach out to us to if you’re interested in becoming a certified personal trainer or if you’re looking for more intensive training and education to add to your current qualifications.

 

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3 Fitness Industry Technology Trends Fitness Trainers Should Incorporate

Fitness technology is transforming the industry

If you wish to keep up with the fitness industry, you have to be aware of the latest trends in technology. Ever since COVID-19, people have become curious about their fitness routines and overall wellness.

The combination of fitness technology and digital fitness has been reshaping our industry for some time now. This is not just from the consumer (gym-goer) but also the supplier (gyms/ personal trainers). Gym-goers now are more interested in their workouts, eating habits, mindfulness, and quality.

Here we look at top three fitness technology trends that fitness trainers should incorporate in their programs.

 

Wearables All The Way!

The fitness sector’s top trend of 2020 that has made its way into 2021 has been wearables. Fitness freaks and gym-goers are more inclined towards these because of the detailed health information collected by these devices.

In addition, these devices give fitness explorers a chance to design their workouts so that they address certain concerns and meet their wisely identified fitness goals. There has been a large emphasis on at-home fitness where the users pair their virtual workouts with several devices such as smartwatches, fitness trackers, etc. When paired with artificial intelligence, the data collected from these fitness wearables opens up a world of possibilities for the industry.

If you have a passion for fitness, you can have the perfect opportunity to turn it into your dream career with W.I.T.S.

 

Virtual Fitness Is Indeed A Reality!

Virtual reality is not just a way to navigate the challenges presented by COVID-19 but is one of the best trends of the post-COVID world. Several mobile apps and social media platforms provide records of virtual workouts and remote coaching services.

Virtual fitness opens up a range of opportunities for fitness enthusiasts, such as planning training programs and encouraging people to stay fit at their pace at economical prices. It is without a doubt an exciting dimension in the fitness industry. This has helped people with their workouts immensely and allows them to work out for longer periods.

If you’re a fitness professional looking to improve your capabilities, at W.I.T.S, you get to experience high-quality health and fitness education workshops to improve your capabilities.

 

Smart Equipment

Wearables aren’t the only devices that can track your progress; say hello to smart fitness exercise machines that can provide clients a never experienced before work out.

Having this technology in your gym is a plus as it gives real-time feedback to the client, boosts their workout regime along with increasing a positive word about your gym or studio. It will give the clients a new reason to visit your studio.

These cloud-connected pieces of equipment enable the trainer to keep track of their client’s training progress and keep the staff updated about the maintenance of the machines. Become a certified exercise instructor with W.I.T.S.

W.I.T.S is the first fitness industry to get NCCA Accreditation in testing the written core knowledge and practical skill competencies. Turn your passion into your dream profession and start your health and fitness career today! Contact us.