Fitness trainers are professionals who need to keep up with their social media presence and content to be more accessible, relatable, and of course, generate traction for their business and services. That means you will need to continue innovating and staying on top of trends that dominate the market.
The following are some of the most anticipated and highly-engaging social media trends predicted for 2022, which means you should add them to your strategy:
1. Diversify your content for different platforms
You need to diversify your content for different platforms. This doesn’t just mean optimizing it for different devices (with mobile phones taking the lead), but rather tailoring content for the social media app or site you use. Instagram has certain types of content that succeed on it, while TikTok uses another strategy.
Facebook allows you more back and hyperlinking opportunities and long-form videos, while emails allow you to share more insider information. It’s definitely a lot to keep up with, but different techniques allow you to create multifaceted and multi-purpose content without being overbearing. Using the same format for every platform will hurt your views and engagement, so finding your niche and focusing on that is easier.
2. Paid advertising is getting even bigger in 2022
Unfortunately for many small businesses and independent professionals, things are getting tougher due to social media algorithms. Now it’s harder to break through the system and organically reach clients and audience members on the quality of content, strategic hashtags, and timeliness alone. To get that engagement in the first place, you’ll need to resort to paid advertising, something that’s expected to get even bigger in 2022. Again, depending on the social media platform you focus on, you’ll have to try different forms of paid marketing and advertising, but generally, ads, reels, and video content will continue to take the lead.
Rather than spending money on PRs and collaborations or resorting to other monetary tactics, your best bet is to use in-built paid advertising mediums and run quality content there.
3. Develop live-streaming material and content
Speaking of developing content, live-streaming has gotten bigger and bigger over the years and will continue to grow even more in 2022. You can live-stream workouts, promotional content, come on for Q&As, host live podcasts, offer live tours, and share a lot of valuable information this way, allowing audiences to interact with you directly. This is one of the best-performing social media marketing methods and one that will definitely elevate your overall content and strategy by a lot, so work on developing content that enables you to do that.
4. Set up chatbots for faster replies and responses
Your social media page is a platform you use for business, and it’s one where you’re probably interacting with clients, sponsors, collaborators, colleagues, and addressing general queries. Managing it on your own can be quite overwhelming and is nothing short of a full-time job, and so using one of the many chatbot options out there is a great idea.
They can handle a lot of the automated responses, sharing information about your training services, rates, location, timings, etc., with prospective clients while you address more personalized queries and conversations. It takes a lot of the load off you and speeds up the process, making it more efficient.
5. At-home and online workouts through social media
The pandemic really changed the face of many industries and businesses, with fitness and health possibly taking the lead on that. As people adapt to social distancing and the flexibility of life at home, online workouts have grown in immense popularity. The attitude of the majority of Americans also suggests the same, with many preferring online workouts to gyms and in-person training.
Leverage that trend through social media by offering short and long-form workouts, either live-streamed or shared on your platform and more private groups. It’s a great way to engage with people and give your audiences what they want while building your reputation and presence online.
6. More user-generated and crowdsourced content
Speaking of giving audiences what they want, another great tip is to share more user-generated and crowdsourced content. From clients posting their workout videos to testimonials and reviews, you can do so much more to diversify your online presence this way.
This can also include more lifestyle-centered content, from fashion to food, which shows audiences who you are as a person. It’s a simple yet highly effective technique to draw more attention to your work. The goal of focusing on user-generated content is to let users’ interests determine what you post and share.
For many trainers, a great way to be more in line with user-generated content strategies is to engage in fun trends, fitness challenges, talk about trending topics and share more content that performs well and drives engagement.
Social media is one of the most valuable tools in your artillery, and your best bet is to use it effectively. The more focused you are in your approach, the better it will be for your overall strategy, engagement, and of course, stats. Plus, it’s a great way to make yourself more interesting and appealing to potential clients as well. It is a marketing tool, after all.
Sign up for our fitness trainer programs, where you can learn all the best insights and strategies for online social media marketing and more. Reach out to us to if you’re interested in becoming a certified personal trainer or if you’re looking for more intensive training and education to add to your current qualifications.