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Why Word-Of-Mouth Marketing Is The Most Effective Marketing For Fitness Businesses?

Two marketers talking

As a fitness trainer, it can be difficult to get new clients if you aren’t well known in the fitness industry. One of the most effective ways to get new clients is spreading the news about your business through word of mouth. When you train your clients, and they achieve good and fast results, they’ll be more likely to spread the word and inform everyone they know about your business and expertise.

Word-of-mouth marketing creates a relationship of trust between you and your clients, and you can leverage it by asking your clients to tell their loved ones about any new promotions or programs you’re offering.

Here are the ways word-of-mouth marketing can help you grow your fitness business.

What Is Word-Of-Mouth Marketing?

Word-of-mouth marketing, also referred to as WOM marketing, is a marketing tactic that relies on the consumers to spread the news about a business and its facilities. Typically, when a client uses the product or services of a company, they’re likely to form an opinion about it. If they have positive experiences with the services or products, they’ll likely mention it to their friends, family, coworkers, or even acquaintances they see rarely.

This helps organizations gain more clients and expand their business. In modern times, companies use testimonials and reviews to reach those people that might not be directly associated with the client. As a result, the word spreads far and wide, and businesses get a higher influx of customers. In the fitness world, it’s especially important because people tend to be skeptical about choosing their personal trainers as their health and wellness rely on them.

People lifting weights

 

In What Ways Does It Help You Grow Your Fitness Business?

Word of mouth marketing has numerous benefits when it comes to the fitness industry. That’s because the industry is crowded with trainers that offer subpar training and people need to utilize a lot of resources to find a credible trainer. Therefore, when they come across a trainer that’s trusted by their friends and family members, they’ll likely register for their services.

Here are some other benefits of word-of-mouth marketing for personal trainers.

Reach More Clients

The most obvious reward of good word-of-mouth marketing is the business acquires more clients. A single client has the power to grab the attention of several prospective clients, so they become interested in your fitness business. If the client is a trusted friend, colleague, or family member, the chances of new clients joining are quite high. On top of that, if your training center has good facilities, along with helpful staff, prospective clients will be more inclined to join your fitness center.

But that’s not all; using a genuine testimony of a single client is also a great way of reaching people not directly associated with the client. You don’t have to convince them to sign up for your business. Instead, all you have to do is convince them to take a look at their facilities and see how things work around your gym.

New Clients Develop Trust Easily

When you get clients through word-of-mouth marketing, the chances of them developing trust in your services are higher. That’s mainly because these clients have already seen progress made by their acquaintances and friends as a result of joining your gym. Most of the time, when people are skeptical of services especially related to fitness, they’ll see slower results.

That’s because they don’t put 100% percent effort into their workouts as they still have doubts regarding the services and results. But with word-of-mouth, clients are more eager to get started and see results, so they put in a lot of effort.

People working out in the gym

It’s A Never-Ending Chain

The best thing about getting clients through word-of-mouth marketing is that you don’t need to go out of you way to keep the chain going. All you need to do is maintain the standards f your services and maintain your facilities. The new clients that join your gym or training center will spread the word to newer clients once they see some results for themselves.

This chain will continue when the new set of clients sign up for your membership. As a result, you’ll save a lot of money on marketing, and over time, you’ll develop a good reputation in your community and the industry.

It’s Cost-Effective

It’s no secret that marketing for any business is quite expensive, but with fitness businesses, you need to run a lot of marketing campaigns just to get a few more clients. Word-of-mouth marketing doesn’t require you to spend thousands on marketing campaigns. This is why this form of marketing is quite cheaper.

All you have to do is ask your clients to spread the word or post testimonials of your clients n your website or social media. Both of these things cost next to nothing. So, in the long run, with WOM marketing, you save a lot of money which you can use to expand your range of services or add more facilities to your training center.

weights on the gym floor

Higher Customer Retention

Customers acquired through word-of-mouth marketing are generally more loyal because they join your services after hearing good reviews directly from their acquaintances. This is why these customers are likely to stay with your business for longer periods and become loyal customers. Once that happens, these customers become the backbone of your business and a reliable source of income.

Not to mention they’ll be useful in bringing in more clients as well. In addition to that, once you maintain a dedicated clientele following, it’ll be easier for you to establish a name for yourself in the fitness industry and grow your business.

If you want to start your fitness business or become a certified personal trainer, check out W.I.T.S Education. W.I.T.S is a training institute that offers several courses in different areas relating to fitness training. Some of these courses include certified personal trainers, youth fitness instructor, senior fitness instructor, and fitness management.

Besides that, W.I.T.S is the only institute that is accredited by the NCCA and offers college credits to students enrolled in their courses. The courses have online classes along with hands-on in-person labs to give students the required practical skills. These training labs are located all over North America to facilitate the students. Check out their courses and enroll today!

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6 Ways Bootcamps Bring In The Most Business For Personal Trainers

Two people working out

The fitness market is denser than ever since people started taking a keen interest in their health. Many new gyms and fitness centers have popped up that offer a wide range of services. Once clients see good results, they are less likely to leave their current gym and join a new one. As a result, it’s harder than ever for personal trainers to get new clients and equally tougher to keep the older ones.

Fitness boot camps are a great way to show off your skills and make clients see the value in signing up for your services. These boot camps are easy to organize and are quite cost-effective as well. This blog will tell you all you need to know about fitness boot camps.

What Is A Fitness Bootcamp?

A fitness boot camp is a type of short fitness training class that mixes different forms of exercises to give targeted results to clients. A boot camp uses weight lifting exercises, stretching, interval training, and even strength training in the same workout to give faster results to the clients. These camps push the clients harder than regular workouts, and that’s why clients can see visible results quickly.

Fitness boot camps are a great way for personal trainers to find new clients and get their names out in the market. This combined with instant results, gives them leverage when getting new clients. Clients who see results are more likely to join the trainer’s program or gym than regular marketing tactics.

[caption id="attachment_36629" align="aligncenter" width="501"]A group of people stretching A group of people stretching[/caption]

Why Should You Consider It For Your Personal Training Business?

Here are some of the most common benefits your business can avail by running a boot camp.

Gets More People Interested In Your Services

Boot camps are designed in such a way to get people quickly interested in your services and offers. When you schedule a boot camp, it’s usually targeted towards a specific aspect of people’s fitness. For example, some boot camps are geared towards getting abs in 15 days, while others are for losing 10 pounds in 2 weeks.

Some boot camps teach people the basics of yoga, aerobics, or any other specific exercise. Looking at these offers will get people interested in your services more, and they might even look into other services you offer and sign up for a membership. In the end, you’ll likely end up with t a few more clients than you originally had.

A Good Marketing Tactic

People are more interested in services that offer value. So in comparison to simple marketing tactics, running a boot camp will get more clients interested. Boot camps generally require less signup money and offer faster results. Once you get people to sign up for your boot camp, it’ll be easier for you to extend more promotional offers and get them to sign up for your membership. For example, at the end of the boot camp, you can offer clients an additional discount if they sign up for your services. Or you could ask them to sign up for your online classes and work out from their home.

Quick Results For Clients

Because boot camps combine lots of different forms of exercise, clients see results faster. In addition to the different forms of exercise, trainers also give clients a specific diet plan because boot camps don’t last long and make it easier for the clients to stick to their diet plans. Something they might not do during regular workouts.

This combination of diet plus intense workouts leads to faster results, and clients can see their transformation at the end of the boot camp. Not only that, but trainers are usually much more involved in the training process and can easily guide people.

[caption id="attachment_36632" align="aligncenter" width="500"]A person doing planks A person doing planks[/caption]

It’s Cost-Effective

Most of the time, boot camps are held outdoors or in a fitness center without the need to have workout equipment and machinery. As a result, the trainer only needs to arrange for the space, some weights, and workout mats that everyone can use. Most of the cost can be recovered when enough people are signing up for the boot camp unless it’s a free one.

So, in the end, the actual cost of the boot camp is quite low, and the trainers can promote their work without using expensive marketing tactics. Besides that, the trainers also gain a few more clients, so that pays off in the long run as well.

No Lengthy Commitments

One of the most common reason trainers struggles to get new clients is because clients don’t like long-term commitments regarding fitness. We all know that fitness is a slow process, and it takes time for people to see results. Not to mention that progress for different people happen at different rates. However, clients don’t consider these things and want quick results.

That’s why boot camps are a great way for clients to get interested in your business. Once they see quick results, they’ll be compelled to sign up for the full services that you offer and invest in their long-term fitness.

Can Target Different Groups

Boot camps are generally held for a few weeks and are targeted towards a specific group of people with similar fitness goals and ages. This makes it easier for the trainers to develop exercise programs that can help achieve faster results. This also means that you can organize multiple fitness camps based on different demographics to get people from all walks of life interested in your business.

You can run a yoga boot camp or a special senior boot camp with instructors that specialize in senior fitness. This will not only get you more clients, but it’ll also expand the scope of your fitness business.

[caption id="attachment_36630" align="aligncenter" width="1125"]Gym equipment Gym equipment[/caption]

If you’re a personal trainer and want to expand your skillset, enroll at W.I.T.S. Education today! W.I.T.S is a fitness training institute that offers several courses related to fitness training. These courses include senior fitness instructor, youth fitness instructor, group exercise instructor, and even courses related to fitness management.

In addition to that, W.I.T.S Education is also the only institute that is accredited by the NCCA and offers college students course credits for finishing their training. Their courses have online classes along with hands-on in-person training labs that ensure the students have the relevant practical skills. Their labs are located all over North America, so what are you waiting for enroll today!

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The Differences Between Group and Personal Training Education

Group fitness and personal training are two of the most in-demand professions in the fitness world. Not just that, but these professions are one of the highest-paid as well. Both of the fields require extensive fitness training to acquire certifications. Even after that, you might need additional certifications to expand your services and build a client list.

Group fitness instructors work with a number of people with similar goals, while personal trainers work with people on the individual level. People can join group classes for weight loss, wellness, yoga, and even muscle building. On the other hand, personal trainers offer services based on the needs of their clients. Here’s a more in-depth analysis of the two professions and how you can choose which one to pick.

What Do Personal Trainers Do?

Here’s a general breakdown of the services offered by personal trainers.

Individual Training

The main reason people seek personal trainers is that they can work with their client’s schedules and offer personalized training that targets their individual needs. Personal trainers usually take into account their client’s mental and physical needs. For example, any underlying health issues, fat count, and even any allergies or physical injuries that could prevent them from working out in groups. A personal trainer can also help clients reach specific goals like building muscles or losing weight in a dedicated time without causing harm to their bodies.

Group of people doing yoga

Training Based On The Client’s Interest

Personal trainers can offer general fitness training, or people can hire trainers who have any specific requirements. People can get a personal wellness coach or a weight-loss instructor depending on what they’re looking for. This is the reason why the field of personal training is quite versatile, and trainers from every industry can become personal trainers after finishing a few certifications. Many athletes have personal trainers who can train them to be the in the sports that they play. For example, footballers would require different fitness routines as compared to tennis players.

Can Work In Gyms And Homes

Another great career option for personal trainers is that they can work with clients one-on-one in their homes or offer training at the gym. Many gyms hire personal trainers keeping in mind their client’s needs. They can offer bodybuilding training or weight loss training. Clients going to the gym need to adhere to the gym’s guidelines, and the level of training they receive is based on their membership. On the other hand, at-home trainers are hired based on the requirement of the client, and they charge a fee accordingly. They’re also required to work with the client’s schedule, not the other way around.

What Do Group Instructors Do?

Just like personal trainers, group instructors can offer several services, but instead of an individual approach, these instructors work with groups. Here are some of the descriptions of their jobs.

Generalized Workouts For Groups

As the name suggests, group instructors work with people with similar fitness goals. For example, people can do yoga with a group instructor, join a running group, or take gym classes with a group instructor. The bottom line is that these instructors train many people in the same time frame. This obviously means that people don’t get a lot of individual attention, but that doesn’t mean the trainer doesn’t consider that at all. The trainer monitors individual progress and helps people who need individualized training, but it’s not on the same level as a personal trainer.

Gym equipment

Work With Similarly Aged People

The main reason why people opt for group fitness training is to work with people with similar fitness goals. That’s why most of these groups have people from the same age group or demographic. For example, a group may consist of women who want to do yoga or a group of senior citizens who want to achieve better health. To offer this training, the trainers need to develop sessions that target the needs of these groups. The instructor may change the long-term goals of the group depending on the progress of each member.

Specialized Exercises

Say a group of people want to build abs in the next three months, a group fitness instructor can develop workout routines that can help them achieve these goals. The same goes for any other type of goals the clients might have. Some instructors offer their sessions involving yoga, weight loss, or bodybuilding.

Which One Should You Pick?

If you’re interested in pursuing a career in the fitness world but can’t decide which one of the two you should pick, try looking at the following aspects to come to a conclusion.

Where Do You Like Working?

This plays a huge role in picking your career. Would you prefer working in a gym and fitness center, or would you prefer the client’s home or your own studio? If you like working with a lot of people and you think you can pay attention to their individual goals, you should think about pursuing group instructor certifications. On the other hand, if you like to work with clients one-on-one, you should try for personal training certifications.

A person doing yoga outside

What Type Of Workouts Do You Like?

This can also influence your decisions. If you like intense one-on-one training, then you should go for personal training. If you’re interested in leading a group workout, then a group exercise instructor is for you. Your preference can also depend on the type of workouts you offer—for example, senior fitness group, youth fitness group, or weight loss group.

Are You Targeting A Specific Demographic?

It’s easier to deal with a specific demographic if they’re in a group. Personal trainers target a wide audience, while group fitness instructors can pick an age group and develop different workouts for them based on their requirements.

If you’re looking to become a certified personal trainer or a group fitness instructor, you can check the courses offered by W.I.T.S. Education. W.I.T.S. is a fitness training institute that offers several courses. Some other courses offered include youth fitness instructor, medical fitness instructor, and senior fitness instructor. W.I.T.S is also the only institute that is accredited by the NCAA and offers college credits to its students.

They also offer in-person and online hybrid courses that ensure that their students have the relevant practical skills. Their training centers are located all over North America and W.I.T.S. is the only institute that offers hands-on in-person practical labs. Take a look at their courses or get in touch with them today.

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10 Training Courses and Specializations To Focus On As a Personal Trainer

Exercise equipment in pink

To stay relevant in the fitness industry, one has to keep up with the client’s requirements and the changes in the industry. Personal trainers are at a higher risk of losing clients if they don’t attain the latest qualifications. That’s mainly because a lot of clients like to try the latest fitness trends. When Pilates workout routines went viral on social media, many people jumped on the trend and hired professionals to help them get started.

The same goes for every trend in the fitness industry. Clients want dynamic trainers that can handle all of their needs. While learning complex forms of workouts like Pilates isn’t easy for busy trainers, they can expand their expertise beyond regular fitness training by taking courses and specializations that give them more credibility.

Here are some of the courses you can take as a personal trainer to grow your business and gain more clients.

 

Who Is a Personal Trainer?

In simple terms, personal trainers are instructors that help people accomplish their health and fitness goals. Trainers are responsible for designing exercises and fitness programs such as workout routines, understand nutritional choices and helping clients set long-term fitness goals. These goals are there to help clients become better versions of themselves physically. These goals can be related to weight loss, muscle gain, toning, strength training, and health management.

The reason people prefer personal trainers is because trainers can pay attention to the individual needs of a client and develop fitness plans based on their strengths and weaknesses. All of this makes it easier for clients to achieve their fitness goals which would not have been possible without trainers. Moreover, trainers plan routines based on their client’s needs.

Some clients are fitness enthusiasts who need extra training, while some need basic exercises to help them get started. Commonly, personal trainers can incorporate different exercises in their planned routines. On the other hand, some trainers are specialists, such as bodybuilding specialists or sports nutritionists, who only work within their field.

A group of people working out

The Benefits Of Getting Specializations

Getting specializations in new fields of personal training opens many doors of opportunities for personal trainers. You’ll be able to offer various services to your clients, turning first-time clients into loyal customers.

For example, if you specialize in nutrition, you can assist clients with specific dietary requirements. This makes it easier for you to cater to clients with different medical and nutritional needs. Apart from that, you’ll also get a better salary, because people generally pay more for specialized services.

Knowing multiple forms of workouts enables you to create routines for your clients, mixing different forms of exercises. This is especially helpful for senior clients and those with special medical needs. Similarly, you may be approached by athletes to either train them to help them maintain their strength through nutrition or performance enhancement workout routines.

 

Some Popular Courses and Specializations

The fitness industry is quite broad and diverse, meaning there’s a specialization course for everything. Depending on your background, you can go for medical fitness and nutrition, or if you’re into weight loss, you can specialize in training and toning programs designed to help clients lose weight healthily. Or you can help bodybuilders and enthusiasts with weight training and core strengthening exercises.

In a nutshell, there are countless specializations and specializations within them to help you move forward in your career. Here’s a list of some of the most common and general courses you can enroll in.

Group Fitness Instructor Course

For some clients, the idea of working with a group of people with similar goals seem to be more appealing. It helps them interact with others and feel less insecure about their current fitness state. As a result, these clients hire group exercise trainers. This is because they monitor individual progress and performance and plan exercises that fit each member’s needs. Group exercises can include regular fitness workouts to yoga, and Pilates.

You may ask why you need certification to train a group when you already know the exercise? Managing a personal trainer group is different from simply getting a few people to exercise together. Trainers need to learn how to monitor individual members’ health, progress and figure out how to incorporate new exercises that help everyone.

A laptop with a website's login page

Weight Loss Specialization Course

Social media and influencer culture motivate people to lead a healthier lifestyle. This includes losing weight and slimming down, but most people don’t know how to lose weight healthily and resort to poor dietary and eating habits that harm their health and do nothing to help them lose weight. Connecting with Registered Dieticians with a degree speciality can help these clients lose weight while staying healthy.

These trainers are educated on different aspects of weight loss, such as the client’s health, diet, B.M.I. ratio, and ideal body weight. These aspects help them design nutritional plans while considering the medications and such for their clients. The result is that helps them lose fat and build their muscles.

Health and Nutrition Course

Health and nutrition courses use a holistic approach to help different clients attain a better lifestyle. The course teaches trainers how to improve and change their client’s nutritional habits and compel them to make better and healthier choices. These training lessons are also great for trainers dealing with clients with chronic health issues or allergies. These trainers ensure that their clients incorporate healthy eating and workout habits into their lifestyles. Sometimes, they work in the capacity of wellness coaches to help their clients achieve a healthier body and mind.

Corrective Exercise Specialization Course

Injuries that result in bad body and muscle movements require trainers that can help correct these defects. These trainers need a deep understanding of anatomy to apply the right techniques to fix their client’s movements and imbalances. As a trainer, you’ll need to assess the health and extent of movement of your client and develop exercises and stretching techniques that help them relieve pain and improve their condition.

These exercises improve the client’s mobility and posture.

A person on a weighing scale

Bodybuilding Specialization Course

Bodybuilding is one of the most popular fields in the fitness industry after weight loss. In the past, bodybuilding was mainly preferred by males, but women have taken a keen interest in the mainstream bodybuilding industry. A lot of trainers get female clients, but the problem is that they need different training and diet to build muscles.

As a result, many institutes have developed courses that help trainers give the best training to male and female bodybuilders, keeping in mind their physical requirements. Bodybuilding specialists are in high demand because there are a lot of risks involved in achieving the desired muscle mass.

Youth Fitness Specialization

If you like working out with kids or are interested in improving children’s health, then this specialization might be for you. Children are at a higher risk of developing health and fitness issues that stop them from living their lives to the fullest. The number one emerging issue with today’s youth is obesity. Early-stage obesity in children can cause many lifelong adverse effects on their health.

However, the main issue with kids is that they need a dynamic approach. The one size fits all formula doesn’t apply to them. Their growth and health are different from each other, and that’s why youth fitness instructors are trained to understand these things and improve children’s health.

Senior Fitness Specialization

Just like kids, seniors also need customized fitness and health care depending on their unique needs. Senior fitness is an emerging market dedicated to keeping the aging population healthier and more active. Many senior people have started to join gyms to remain healthy.

However, the problem is that most gyms are not equipped with the proper tools to help them. Senior fitness trainers can help the older population remain fit by assigning them modified exercises that benefit their health. They need to make sure that the exercise doesn’t cause heart or blood pressure issues in seniors or any further health problems.

A kid working out

Strength Conditioning Specialization

This area of specialization is mostly preferred by athletes and serious sports and fitness enthusiasts, the kind of people that want to improve their strength and performance. While the market for this specialization is still developing, the trainers get a handsome payout for their services. A lot of pro sports companies hire these trainers to train their athletes and help them deliver peak performance through constant exercising and training.

That’s not all! Many personal trainers serve as strength conditioning coaches for people as well. These are the people who want to increase their mass muscle ratio without considering bodybuilding and weight training. So endurance and strength conditioning is their next best option.

Fitness Management Course

A fitness management course like the one offered by W.I.T.S. Education is a great way for a trainer to expand their business and manage their employees. This course is for those who don’t want to do all the training by themselves, but rather by hiring fitness specialists.

Other than that, lots of gyms and fitness institutes have many branches that need management. Fitness managers can work at those places as well. They work behind the scenes to ensure that all the operations run smoothly and their clients are satisfied with the services. These managers also deal with any mishaps and issues between the clients and trainers. Fitness managers are also responsible for hiring new trainers and handling client registrations.

Sports and Exercise Nutritionist Course

Sports nutrition is a field that has gained a lot of traction in the past few years. Sports nutritionists are in great demand, especially by agencies managing pro sports athletes. Each athlete needs a specialized diet to fulfill their calorie requirements. But the issue is that each type of sport has different dietary requirements, and nutritionists must understand them and then devise diet plans.

As a sports nutritionist, you’ll get a chance to work with and train many top and upcoming athletes to ensure that they stay in their best shape and form for their tournaments. Since this is a relatively new field, the pay for being a nutritionist is quite high.

Vegetables on a cutting board

 

Work Opportunities For a Personal Trainer After Specialization

Personal trainers with multiple specializations can work in different settings to train their clients. The more specializations a trainer has, the more diverse their line of work becomes. Normally, beginner trainers start out as apprentices to already established trainers. They work in their institutes and gyms to train their clients and gain further experience.

Once they have a bit of experience, they can start taking up bigger responsibilities or can start working on their own. These days, personal trainers are taking advantage of the internet and offering online and in-person lessons to their clients all over the world.

Sometimes, personal trainers can work as specialists and coaches depending on their specializations. For example, there’s a dire need for medical fitness to keep athletes in top shape, and senior fitness experts are also high in demand to help keep them active.

Recently, youth fitness has become an emerging field for trainers as well. Due to the popularity of social media and the influencer culture, lots of people are hiring personal trainers to help them attain toned bodies like their favorite influencers. All of these things give trainers many opportunities to make their mark in the fitness world and generate a steady source of income.

Are you struggling to find reliable courses to further your career in the fitness industry? Check out W.I.T.S. Education.

We are a fitness training institute that offers a number of courses related to health, fitness, and management. Our courses include Certified Personal Trainer Course, Youth Fitness Course, Group Exercise Instructor Course, and Fitness Management course. Each course is specifically designed to give you the necessary skills as well as to keep you updated with the latest developments in the fitness world.

The best thing about our courses is that they are hybrid in nature. You can take virtual ‘LIVE’ lessons as well as in-personal training labs. For college students, our N.C.C.A. accreditation system allows them to transfer credits from the course to their degree program.

If you have any questions, feel free to reach out to us.

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Common Marketing Mistakes Personal Trainers Tend to Make

In the age of social media, digital marketing, and a booming fitness and health industry, certified personal trainers (CPTs) need to stay up to date on their marketing strategies. Not doing so will not only cost you business but will affect your public persona and perception as well.

It’s easy to fall into the trap of thinking that your marketing strategy is fine as it is, and your work will speak for itself. While it’s true that the quality of your services is what matters the most, it’s also important to remember that you still need to put in the effort.

 

Here are some common mistakes that personal trainers make when it comes to their marketing content and strategy, and you should be careful to avoid them:

Setting the bar too high and becoming unrelatable

While you might think it’s inspirational to post workout videos, ‘clean’ meals and expensive, extensive grocery lists, waking up at 5 am to go run or workout, other people may not agree. It’s one thing to look toward your favorite trainer for motivation, but if you’re only projecting an image of perfection, it might be highly unrelatable by being unattainable to the ordinary person.

After all, you do this for a living, and it’s your job to stay fit, healthy, and practice what you preach, but for other people, be it, stay-at-home moms or college students, their routines may not be adaptable for that lifestyle.

In short, the best thing you can do is stay relatable.

Not having a regular posting schedule for content

You’re damaging your online presence by not planning and having a posting schedule. You need to plan your social media and general marketing content ahead of time, building a cohesive sequence of what goes on, when, and how.

Space out and diversify the kind of content you share, including whatever your personal preferences are, from motivational quotes to workout tips and advice to promotional content. Everything must be well-thought-out and balanced because you’ll have a poorly organized feed with random, repetitive content without that.

Additionally, be sure to post consistently and follow a regular schedule. This is necessary for engagement, showing you’re active and indicating that your business profile can be used to reach out to you.

Don’t go weeks or months without posting and expect engagement and responses. This applies to all marketing content, including emails, web content, promotional messages, etc. Consistency is key, and a CPT should know that!

Mundane, repetitive content that doesn’t do much

Beyond just posting consistently and following a schedule, however, you should also work on mixing up the type of content you share. The same motivational videos and quotes can only get you so far.

It’s definitely challenging and an added layer of work to manage, but as a CPT, you need to provide value to your clients through your marketing strategy. Make a combination of text, images, video, and audio content, and continue to diversify your web presence.

You can do this through the aforementioned point regarding planning content, which allows you to curate and create meaningful material rather than just self-promotion and images and videos of yourself.

It’s true that while you are the main service provider, there’s got to be more to your profile than gym selfies and videos. It should be engaging, interactive, and inviting.

Ask questions, get to know your audience, understand what your potential clients are looking for, and think of how you can make your feed more organic. Testimonials, snippets of training sessions, educational information are all excellent options.

Excessively posting sponsored content and material

Another mistake that a lot of fitness experts are often guilty of making is posting excessive sponsored content. Yes, it’s great for your credibility and income to have sponsorships and paid content, but posting too much of that can be off-putting to audiences.

It can make it harder to trust in your abilities and your expertise if you’re continually promoting products, whether they’re skinny teas or supplements or even gym wear. However, as long as it’s spaced out and cushioned by more organic material or other forms of content, you should be good to go.

In addition to that, focus on building your SEO presence and optimizing your existing content for more relevance. Build a website, develop content for that, make your work more accessible and watch that work wonders over typical PPC advertising.

Pricing yourself far below market rates (it’s not a good thing)

You might think that selling your services lower than the average market rate will help you attract more clients, but that works against you. The more you devalue your work, the more people are skeptical.

After all, why would a skilled, qualified CPT charge significantly lower rates than their competitors unless something was wrong? You can, however, use promotional offers and seasonal discounts to build a sense of urgency, but never sell yourself or your services short.

Not targeting the right audience or focusing only on new clients

Don’t be that trainer who’s so focused on attracting new clients that they forget to value their current ones. It’s cheaper and more profitable to retain old clients than constantly bring in new ones, and as a CPT, you should know who to target and how. Find your niche, address that, and attract faces while also highlighting your current clients’ progress and achievements. Their stories, testimonials, reviews, and recommendations are what can make or break your practice

As a personal trainer, you are running a business at the end of the day. Whether you’re selling services independently, as part of a gym or facility, or in affiliation with other programs, you need to have a solid marketing strategy that drives results.

You can also upgrade your marketing strategy with the help of our fitness trainer programs, including marketing and business content. Get in touch with us to register to become a certified personal trainer or upgrade your current education and training!