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How Covid-19 Has Affected the Health & Fitness Industry

A personal trainer with her client

Like many industries, the pandemic has also affected the fitness industry. Many certified trainers found themselves out of jobs during the lock downs. While those learning to become trainers found it difficult to continue with their training. But like every other industry, the fitness industry is slowly bouncing back. The trainers are finding creative ways to keep their clients and find new ones.

 

Everything Going Virtual

Trainers turned to the internet to continue training their clients, which means zoom training lessons instead of personal ones. While these worked for people who had prior workout experience, it proved to be difficult for those who had just started working out.

Another factor was the motivation levels of the trainees. It proved to be difficult to maintain the same enthusiasm they had while working out in the gym.

 

Trainers Are Getting Creative

To overcome this hurdle, trainers had to become creative. Many trainers leveraged social media platforms to build their clientele. Instead of boring virtual training, they started results-based training, such as 30-day weight loss challenges and bodybuilding challenges. People were more willing to try these because of the interactive nature of the challenges. Many fitness trainers branched into health and nutrition. They started online nutrition programs for healthy eating, allowing them to gain a bigger audience.

People taking online fitness classes

 

Better Employment Options For Trainers

Since everything is going virtual, many online gyms and fitness training websites have started popping up. Many of these websites offer so much more than just exercising. Instead, they also offer sessions on yoga, group fitness training, as well as lifestyle wellness coaching. This presents great opportunities for experienced fitness trainers to expand their range of expertise; as well as for those looking to become trainers to have diverse career options.

People looking to become trainers can enroll in courses such as those offered by W.I.T.S. Education to expand their employment options. Their graduates are working for some of the top names in the fitness industry such as Retro Fitness, YMCA’s, and Crunch Fitness.

The company offers many fitness programs to help people become certified health trainers, group fitness trainers, and exercise instructors. The company’s mission is to provide the best health and physical fitness certifications in the industry. Check out their courses or contact them today to learn more.