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Posted on February 26, 2022March 1, 2022 by W.I.T.S. Content — Leave a comment

Role Of Fitness In Sports Training

While the functions of fitness training and sports are essentially the same, i.e., improve our health and help us achieve a fitter body, their principles are different. When it comes to fitness training, people, as well as personal trainers, are more focused on burning fat, achieving a leaner body, building more muscles, and improving bodily functions.

On the other hand, sports training is focused more on building endurance, strength, speed, flexibility, coordination, cognitive abilities, and stamina. Compared to regular people, athletes go through much more intensive training and take fewer breaks in between to reach their peak performance.

The techniques used in sports training and nutrition are also quite different from those used in fitness training. Personal trainers are more focused on making athletes perfect in their field, and hence the trainers need proper certifications such as the one offered by W.I.T.S Education. This training helps trainers understand the athlete’s different requirements and develop training programs accordingly.

What Is Sports Training?

Sports training refers to the process of training an individual to become skilled in any given sport. Sports training is mostly preferred by athletes and involves intense training and workouts to help people reach their peak performance. It is assumed that sports training is only related to physical training, but that’s not true. Instead, sports training includes physical, technical, intellectual, psychological, and moral preparation.

This training is part of the daily routine for athletes, and they undergo exercises to build up strength, endurance, and confidence to succeed in their sport. Besides that, the training methods and techniques used depend on the kind of sport the athlete plays. For example, if it’s football that requires precision footwork, then athletes’ training includes exercises that build and tone leg muscles and give them the agility to be quick on their feet. But if they’re gymnasts, then they need exceptional upper body strength to allow them to perform.

This is why gymnasts work on building their torso muscles and improving their coordination. Due to this, sports training is quite dynamic, and trainers need to develop workout plans depending on the kind of sport the athlete will play.

How Trainers Build A Sports Training program?

A fitness trainer needs to develop an athlete’s training program with care and proper attention because the workouts are intense and can lead to injuries or other damages if not done properly. There are many things that a trainer needs to consider before they can plan a functional program for the athlete. These things include looking at the athlete’s health, fitness, end results, and any underlying injuries that can affect their health during the training. Here are some of the things trainers need to keep in mind.

The Goals Of The Athletes

Before preparing any training program, trainers need to understand the results the athletes are looking for. This just doesn’t depend on the kind of sports they play but also on the areas they need training in and want to improve. This can include endurance, nutrition, physical strength, or cognitive development. As a trainer, it’s your job to understand the goals of the athletes and develop plans that work around them.

In some cases, athletes have the required strength, but they lack the coordination and swift response times that put them at a disadvantage. Other times, they can have the strength and coordination, but they lack the stamina to keep going. In both cases, it’s up to the trainer to create workouts to help them.

The Kind Of Sports

Unlike regular fitness training, where the exercise plans are more or less the same, with some variations depending on the client’s needs, sports training is heavily dependent on the sport. A plan developed for gymnasts cannot work with a cyclist. Similarly, a plan developed for a football athlete can’t work with an ice-hockey player.

Form the stretching, warm up to the actual exercise, and finishers; trainers need to keep in mind the sport their athletes will play. A slight miss in training can compromise the outcome and performance of the athlete. It can also decrease their chances of winning and lead to injuries.

That Age And Health Of The Athlete

It’s no secret that athletes retire at an earlier age than the rest of the working folks. That’s mainly because the amount of physical training and endurance their body requires can only be sustained at a young age. Once the athletes cross the 30-year benchmark, their performance slowly declines. This is because their bodies and joints can no longer take the tough training, and the chances of sustaining a serious injury increase.

This is the reason why athletes start their training at a very young age, and trainers need to make sure that the training program is appropriate for the age and health of the athlete. If the athlete is older, then a demanding exercise plan is not right for them.

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Length Of The Training Session And Recovery Time

Since sports training is quite intensive and can cause serious muscle fatigue, athletes need ample time to rest and let their muscles heal. In addition to this, trainers are tasked with developing sessions that don’t cause any extensive muscle damage because that can lead to injuries. The general rule is that for every workout, an equal amount of rest time is needed to let the muscle heal.

Obviously, it isn’t mandatory for each workout and depends on the health and stamina of the athlete. However, they still need time to rest to heal from the muscle damage. If you’re recommending crash training to your athletes, then they need a day’s rest after each crash training session. Similarly, other forms of training need adequate rest time to let the muscles and joints recover.

Nutritional And Physiological Requirements

Besides the physical training, nutritional and physiological requirements are important as well. If the body isn’t getting the required nutrition, it won’t function properly, and athletes will not be able to give their peak performance. It is estimated that, on average, athletes require 2500 to 3000 calories daily. This is around 500 to 1000 calories more than an average person requires. Not only that, but during active competition, the athletes require even more calories to keep their balance.

The downside is that with these calories, they also need other nutrients. So trainers are asked to develop diet plans while working with nutritionists that can supply the athletes with the required calories without cutting down on the other nutrients.

Additionally, trainers need to focus on the physiological health of the athletes as well. Physiological health is responsible for keeping the body in a healthy state and preventing injuries. It also ensures that the bones and joints are in top health and won’t cause trouble to the athlete.

The Timeline Of Preparation

Athletes always have some deadline to follow when they’re in training mode. That’s why their training should be mindful of the timeline they have before their next performance. This timeline dictates the course of the training and how intense it will be. The shorter the timeline, the more intense the training is.

But this isn’t always good; a shorter timeline would mean that the athletes would have to compromise on the recovery time and push themselves beyond their capabilities. In the long run, this can cause serious side effects. Generally, trainers design plans that span several months to even years before an athlete is fit to perform.

The Kind Of Training Required

After sorting all of the above, it’s time for the trainers to figure out which training is best for the athlete. There are several kinds of training athletes can take part in; some trainers even mix them up for better results.

However, the choice depends largely on the sport the athlete is a part of. Normally crash training is included when it comes to athletes so they can increase their stamina and train their bodies to endure more stress. Another form of training is Fartlek training which means speed play. This training is a combination of continuous training and interval training that emphasizes increasing speed and coordination.

Circuit training is also popular among those looking to increase endurance. This training utilizes diverse types of muscles and is ideal for complete body training. Athletes also require flexibility and mobility training to develop quick reaction times and unlock a wider range of motions.

How Is Sports Training Changing The Fitness World?

While it’s true that sports and athletic training are generally designed for athletes, more and more personal trainers are incorporating elements of sports training in their workout plans. Clients can achieve better and faster results by adding sports training into regular fitness training. Not only that, but it also helps them increase their stamina and develop endurance. Here’s how sports training is influencing the fitness world.

Introduction Of Crash Training

Crash training was originally strictly for athletes and bodybuilders who wanted to train their bodies to handle more stresses. Now, however, fitness enthusiasts can try it as well and expand the bounds of their fitness. Although for regular clients, crash training is toned down not to cause any injury because their bodies are not used to such stresses.

Moreover, this training is usually incorporated into the workout routine along with other exercises to maintain a balance. But despite that, clients can achieve better results and improve their joint functions along with cognitive functions to lead healthier lives.

Interval Training

Interval training is a combination of high-intensity and low-intensity training involving ample rest time. This training involves doing high-intensity training for a short while, followed by low-intensity training to take the body into the normal state slowly. This is followed by a rest period to let the muscles heal. For athletes, this method is great for releasing small bursts of energy and filling the body with oxygen.

This training helps them develop stamina and endurance. This is why when regular folks do it, they see an increase in their stamina and muscle development. The unique aspect of interval training is that it triggers quick muscle development without exhausting the body and causing muscle wastage.

Better Management Of Muscle Damage And Injuries

One of the core components of sports training is handling injuries and muscle damage. Athletic trainers are skilled in prescribing exercises and remedies to heal muscles and help athletes recover from injuries quicker. Personal trainers can take certifications in medical fitness, such as the one offered by W.I.T.S Education to learn more about injuries and how to heal them.

Equipped with the knowledge of medical fitness, personal trainers can help their clients prevent workout injuries and help them recover faster. They can also help clients learn better muscle management and develop exercise programs that work better with their endurance level.

Endurance And Stamina Training

Endurance training is another popular form of sports training in which athletes train their bodies to increase their stamina. Generally, a heavy cardiovascular workout session is required when it comes to endurance training. Personal trainers can add elements of endurance training into their less rigorous workout plans.

For example, they can include running, cycling, or swimming to help clients build endurance. Because all of these activities involve a heavy cardio activity that’ll fill up the body and the brain with oxygen and increase the energy levels of the body. This energy is created when the body breaks down insulin in the body.

Improving Coordination And Flexibility

It’s no secret that the best athletes are the ones that have impeccable coordination and ample flexibility. No matter what sport it is, coordination, agility, and flexibility are important. Coordination training helps improve workout techniques and form to get the best results. When an exercise is performed properly it helps the brain coordinate better and along with reducing the risks of injuries.

In the fitness world, most injuries occur due to wrong postures, techniques, and forms. That’s why personal trainers can introduce coordination training exercises to help clients achieve better results.

If you want to advance your career as a personal trainer, check out the certifications offered by W.I.T.S Education. At W.I.T.S Education, you can enroll in a number of certifications related to fitness and become a medical fitness trainer, senior fitness instructor, group fitness instructor, and even youth fitness instructor. You can even enroll in the fitness management course and start your own fitness studio as well.

The courses at W.I.T.S Education are accredited by the NCCA and the American council of education, so students can earn college credits. The courses are divided into online lectures and in-person hands-on practical labs that help students gain valuable skills for real-world challenges and not just be book smart. Get in touch to learn more.

Posted on February 22, 2022February 28, 2022 by W.I.T.S. Content — Leave a comment

Why Word-Of-Mouth Marketing Is The Most Effective Marketing For Fitness Businesses?

As a fitness trainer, it can be difficult to get new clients if you aren’t well known in the fitness industry. One of the most effective ways to get new clients is spreading the news about your business through word of mouth. When you train your clients, and they achieve good and fast results, they’ll be more likely to spread the word and inform everyone they know about your business and expertise.

Word-of-mouth marketing creates a relationship of trust between you and your clients, and you can leverage it by asking your clients to tell their loved ones about any new promotions or programs you’re offering.

Here are the ways word-of-mouth marketing can help you grow your fitness business.

What Is Word-Of-Mouth Marketing?

Word-of-mouth marketing, also referred to as WOM marketing, is a marketing tactic that relies on the consumers to spread the news about a business and its facilities. Typically, when a client uses the product or services of a company, they’re likely to form an opinion about it. If they have positive experiences with the services or products, they’ll likely mention it to their friends, family, coworkers, or even acquaintances they see rarely.

This helps organizations gain more clients and expand their business. In modern times, companies use testimonials and reviews to reach those people that might not be directly associated with the client. As a result, the word spreads far and wide, and businesses get a higher influx of customers. In the fitness world, it’s especially important because people tend to be skeptical about choosing their personal trainers as their health and wellness rely on them.

In What Ways Does It Help You Grow Your Fitness Business?

Word of mouth marketing has numerous benefits when it comes to the fitness industry. That’s because the industry is crowded with trainers that offer subpar training and people need to utilize a lot of resources to find a credible trainer. Therefore, when they come across a trainer that’s trusted by their friends and family members, they’ll likely register for their services.

Here are some other benefits of word-of-mouth marketing for personal trainers.

Reach More Clients

The most obvious reward of good word-of-mouth marketing is the business acquires more clients. A single client has the power to grab the attention of several prospective clients, so they become interested in your fitness business. If the client is a trusted friend, colleague, or family member, the chances of new clients joining are quite high. On top of that, if your training center has good facilities, along with helpful staff, prospective clients will be more inclined to join your fitness center.

But that’s not all; using a genuine testimony of a single client is also a great way of reaching people not directly associated with the client. You don’t have to convince them to sign up for your business. Instead, all you have to do is convince them to take a look at their facilities and see how things work around your gym.

New Clients Develop Trust Easily

When you get clients through word-of-mouth marketing, the chances of them developing trust in your services are higher. That’s mainly because these clients have already seen progress made by their acquaintances and friends as a result of joining your gym. Most of the time, when people are skeptical of services especially related to fitness, they’ll see slower results.

That’s because they don’t put 100% percent effort into their workouts as they still have doubts regarding the services and results. But with word-of-mouth, clients are more eager to get started and see results, so they put in a lot of effort.

It’s A Never-Ending Chain

The best thing about getting clients through word-of-mouth marketing is that you don’t need to go out of you way to keep the chain going. All you need to do is maintain the standards f your services and maintain your facilities. The new clients that join your gym or training center will spread the word to newer clients once they see some results for themselves.

This chain will continue when the new set of clients sign up for your membership. As a result, you’ll save a lot of money on marketing, and over time, you’ll develop a good reputation in your community and the industry.

It’s Cost-Effective

It’s no secret that marketing for any business is quite expensive, but with fitness businesses, you need to run a lot of marketing campaigns just to get a few more clients. Word-of-mouth marketing doesn’t require you to spend thousands on marketing campaigns. This is why this form of marketing is quite cheaper.

All you have to do is ask your clients to spread the word or post testimonials of your clients n your website or social media. Both of these things cost next to nothing. So, in the long run, with WOM marketing, you save a lot of money which you can use to expand your range of services or add more facilities to your training center.

Higher Customer Retention

Customers acquired through word-of-mouth marketing are generally more loyal because they join your services after hearing good reviews directly from their acquaintances. This is why these customers are likely to stay with your business for longer periods and become loyal customers. Once that happens, these customers become the backbone of your business and a reliable source of income.

Not to mention they’ll be useful in bringing in more clients as well. In addition to that, once you maintain a dedicated clientele following, it’ll be easier for you to establish a name for yourself in the fitness industry and grow your business.

If you want to start your fitness business or become a certified personal trainer, check out W.I.T.S Education. W.I.T.S is a training institute that offers several courses in different areas relating to fitness training. Some of these courses include certified personal trainers, youth fitness instructor, senior fitness instructor, and fitness management.

Besides that, W.I.T.S is the only institute that is accredited by the NCCA and offers college credits to students enrolled in their courses. The courses have online classes along with hands-on in-person labs to give students the required practical skills. These training labs are located all over North America to facilitate the students. Check out their courses and enroll today!

Posted on February 12, 2022February 28, 2022 by W.I.T.S. Content — Leave a comment

6 Ways Bootcamps Bring In The Most Business For Personal Trainers

The fitness market is denser than ever since people started taking a keen interest in their health. Many new gyms and fitness centers have popped up that offer a wide range of services. Once clients see good results, they are less likely to leave their current gym and join a new one. As a result, it’s harder than ever for personal trainers to get new clients and equally tougher to keep the older ones.

Fitness boot camps are a great way to show off your skills and make clients see the value in signing up for your services. These boot camps are easy to organize and are quite cost-effective as well. This blog will tell you all you need to know about fitness boot camps.

What Is A Fitness Bootcamp?

A fitness boot camp is a type of short fitness training class that mixes different forms of exercises to give targeted results to clients. A boot camp uses weight lifting exercises, stretching, interval training, and even strength training in the same workout to give faster results to the clients. These camps push the clients harder than regular workouts, and that’s why clients can see visible results quickly.

Fitness boot camps are a great way for personal trainers to find new clients and get their names out in the market. This combined with instant results, gives them leverage when getting new clients. Clients who see results are more likely to join the trainer’s program or gym than regular marketing tactics.

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Why Should You Consider It For Your Personal Training Business?

Here are some of the most common benefits your business can avail by running a boot camp.

Gets More People Interested In Your Services

Boot camps are designed in such a way to get people quickly interested in your services and offers. When you schedule a boot camp, it’s usually targeted towards a specific aspect of people’s fitness. For example, some boot camps are geared towards getting abs in 15 days, while others are for losing 10 pounds in 2 weeks.

Some boot camps teach people the basics of yoga, aerobics, or any other specific exercise. Looking at these offers will get people interested in your services more, and they might even look into other services you offer and sign up for a membership. In the end, you’ll likely end up with t a few more clients than you originally had.

A Good Marketing Tactic

People are more interested in services that offer value. So in comparison to simple marketing tactics, running a boot camp will get more clients interested. Boot camps generally require less signup money and offer faster results. Once you get people to sign up for your boot camp, it’ll be easier for you to extend more promotional offers and get them to sign up for your membership. For example, at the end of the boot camp, you can offer clients an additional discount if they sign up for your services. Or you could ask them to sign up for your online classes and work out from their home.

Quick Results For Clients

Because boot camps combine lots of different forms of exercise, clients see results faster. In addition to the different forms of exercise, trainers also give clients a specific diet plan because boot camps don’t last long and make it easier for the clients to stick to their diet plans. Something they might not do during regular workouts.

This combination of diet plus intense workouts leads to faster results, and clients can see their transformation at the end of the boot camp. Not only that, but trainers are usually much more involved in the training process and can easily guide people.

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It’s Cost-Effective

Most of the time, boot camps are held outdoors or in a fitness center without the need to have workout equipment and machinery. As a result, the trainer only needs to arrange for the space, some weights, and workout mats that everyone can use. Most of the cost can be recovered when enough people are signing up for the boot camp unless it’s a free one.

So, in the end, the actual cost of the boot camp is quite low, and the trainers can promote their work without using expensive marketing tactics. Besides that, the trainers also gain a few more clients, so that pays off in the long run as well.

No Lengthy Commitments

One of the most common reason trainers struggles to get new clients is because clients don’t like long-term commitments regarding fitness. We all know that fitness is a slow process, and it takes time for people to see results. Not to mention that progress for different people happen at different rates. However, clients don’t consider these things and want quick results.

That’s why boot camps are a great way for clients to get interested in your business. Once they see quick results, they’ll be compelled to sign up for the full services that you offer and invest in their long-term fitness.

Can Target Different Groups

Boot camps are generally held for a few weeks and are targeted towards a specific group of people with similar fitness goals and ages. This makes it easier for the trainers to develop exercise programs that can help achieve faster results. This also means that you can organize multiple fitness camps based on different demographics to get people from all walks of life interested in your business.

You can run a yoga boot camp or a special senior boot camp with instructors that specialize in senior fitness. This will not only get you more clients, but it’ll also expand the scope of your fitness business.

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If you’re a personal trainer and want to expand your skillset, enroll at W.I.T.S. Education today! W.I.T.S is a fitness training institute that offers several courses related to fitness training. These courses include senior fitness instructor, youth fitness instructor, group exercise instructor, and even courses related to fitness management.

In addition to that, W.I.T.S Education is also the only institute that is accredited by the NCCA and offers college students course credits for finishing their training. Their courses have online classes along with hands-on in-person training labs that ensure the students have the relevant practical skills. Their labs are located all over North America, so what are you waiting for enroll today!

Posted on February 10, 2022October 29, 2022 by W.I.T.S. Content — 1 Comment

The Differences Between Group and Personal Training Education

Group fitness and personal training are two of the most in-demand professions in the fitness world. Not just that, but these professions are one of the highest-paid as well. Both of the fields require extensive fitness training to acquire certifications. Even after that, you might need additional certifications to expand your services and build a client list.

Group fitness instructors work with a number of people with similar goals, while personal trainers work with people on the individual level. People can join group classes for weight loss, wellness, yoga, and even muscle building. On the other hand, personal trainers offer services based on the needs of their clients. Here’s a more in-depth analysis of the two professions and how you can choose which one to pick.

What Do Personal Trainers Do?

Here’s a general breakdown of the services offered by personal trainers.

Individual Training

The main reason people seek personal trainers is that they can work with their client’s schedules and offer personalized training that targets their individual needs. Personal trainers usually take into account their client’s mental and physical needs. For example, any underlying health issues, fat count, and even any allergies or physical injuries that could prevent them from working out in groups. A personal trainer can also help clients reach specific goals like building muscles or losing weight in a dedicated time without causing harm to their bodies.

Training Based On The Client’s Interest

Personal trainers can offer general fitness training, or people can hire trainers who have any specific requirements. People can get a personal wellness coach or a weight-loss instructor depending on what they’re looking for. This is the reason why the field of personal training is quite versatile, and trainers from every industry can become personal trainers after finishing a few certifications. Many athletes have personal trainers who can train them to be the in the sports that they play. For example, footballers would require different fitness routines as compared to tennis players.

Can Work In Gyms And Homes

Another great career option for personal trainers is that they can work with clients one-on-one in their homes or offer training at the gym. Many gyms hire personal trainers keeping in mind their client’s needs. They can offer bodybuilding training or weight loss training. Clients going to the gym need to adhere to the gym’s guidelines, and the level of training they receive is based on their membership. On the other hand, at-home trainers are hired based on the requirement of the client, and they charge a fee accordingly. They’re also required to work with the client’s schedule, not the other way around.

What Do Group Instructors Do?

Just like personal trainers, group instructors can offer several services, but instead of an individual approach, these instructors work with groups. Here are some of the descriptions of their jobs.

Generalized Workouts For Groups

As the name suggests, group instructors work with people with similar fitness goals. For example, people can do yoga with a group instructor, join a running group, or take gym classes with a group instructor. The bottom line is that these instructors train many people in the same time frame. This obviously means that people don’t get a lot of individual attention, but that doesn’t mean the trainer doesn’t consider that at all. The trainer monitors individual progress and helps people who need individualized training, but it’s not on the same level as a personal trainer.

Work With Similarly Aged People

The main reason why people opt for group fitness training is to work with people with similar fitness goals. That’s why most of these groups have people from the same age group or demographic. For example, a group may consist of women who want to do yoga or a group of senior citizens who want to achieve better health. To offer this training, the trainers need to develop sessions that target the needs of these groups. The instructor may change the long-term goals of the group depending on the progress of each member.

Specialized Exercises

Say a group of people want to build abs in the next three months, a group fitness instructor can develop workout routines that can help them achieve these goals. The same goes for any other type of goals the clients might have. Some instructors offer their sessions involving yoga, weight loss, or bodybuilding.

Which One Should You Pick?

If you’re interested in pursuing a career in the fitness world but can’t decide which one of the two you should pick, try looking at the following aspects to come to a conclusion.

Where Do You Like Working?

This plays a huge role in picking your career. Would you prefer working in a gym and fitness center, or would you prefer the client’s home or your own studio? If you like working with a lot of people and you think you can pay attention to their individual goals, you should think about pursuing group instructor certifications. On the other hand, if you like to work with clients one-on-one, you should try for personal training certifications.

What Type Of Workouts Do You Like?

This can also influence your decisions. If you like intense one-on-one training, then you should go for personal training. If you’re interested in leading a group workout, then a group exercise instructor is for you. Your preference can also depend on the type of workouts you offer—for example, senior fitness group, youth fitness group, or weight loss group.

Are You Targeting A Specific Demographic?

It’s easier to deal with a specific demographic if they’re in a group. Personal trainers target a wide audience, while group fitness instructors can pick an age group and develop different workouts for them based on their requirements.

If you’re looking to become a certified personal trainer or a group fitness instructor, you can check the courses offered by W.I.T.S. Education. W.I.T.S. is a fitness training institute that offers several courses. Some other courses offered include youth fitness instructor, medical fitness instructor, and senior fitness instructor. W.I.T.S is also the only institute that is accredited by the NCAA and offers college credits to its students.

They also offer in-person and online hybrid courses that ensure that their students have the relevant practical skills. Their training centers are located all over North America and W.I.T.S. is the only institute that offers hands-on in-person practical labs. Take a look at their courses or get in touch with them today.

Posted on February 6, 2022December 1, 2022 by W.I.T.S. Content — Leave a comment

How a Specialization in Nutrition Education Will Benefit You as a Certified Personal Trainer

Personal trainers offer a lot more than just workout training. They are responsible for balancing a physical workout and a healthy diet. A personal trainer needs proper training before they start working.

Unlike other fitness certifications that focus on one aspect of fitness, a personal training certification covers all areas related to fitness. These include exercise, catering to people of different age groups, and dealing with clients with different health concerns. That’s why when developing exercise programs and diet plans, personal trainers need to look at multiple aspects of their client’s lifestyle.

Now, as the fitness industry is merging with the wellness industry, these personal trainers are required to pay attention to nutrition as well. To help expand their expertise, certified personal trainers are getting specializations in nutritional or wellness—these specializations, such as the one we offer at W.I.T.S. Education will enable them to broaden their horizons and take on more challenging clients.

Who Is A Nutrition Specialist?

In simple terms, a nutritional specialist is a professional who is responsible for helping their clients maintain healthy lifestyles through smart dietary choices. Nutritionists are normally certified by a board or a governing body before being allowed to practice their skills. In training itself, these nutritionists go through several courses ranging from fitness to medical nutrition so they can cater to the needs of each of their clients.

Once certified, these people can work with people suffering from obesity, high blood pressure, heart issues, cholesterol, and even diabetes. Some nutritionists can go beyond this and can even develop diet plans for people with chronic illness and allergies.

How Can Nutrition Specialization Help You As A Personal Trainer?

As a personal trainer, you can prescribe special exercises to people depending on their physical needs. With the addition of nutritional education, you’ll be able to go a step further and help people maintain good physical health as well as a good diet. Here are some areas you can work with after getting a nutritional certification.

Create Better Diet Plans

Normally personal trainers are responsible for assessing the physical health of their clients and then developing a general diet plan for them. For clients with dietary restrictions or non-lethal allergies, trainers can also make special diet plans. But they can’t offer help beyond that as they aren’t trained to deal with specific medical conditions. With a nutrition certification, they’ll be able to get an in-depth understanding of their client’s health condition.

This will allow the trainer to create diet plans that are unique to each client’s health needs. Not just that, but for clients with chronic diseases, the trainers can work with their doctors to come up with diet programs that won’t harm their health and allow them to reach their fitness goals faster.

Give Nutritional Advice And Guidance

Besides developing diet plans, a personal trainer can also guide clients. For example, if the trainer is working for a fitness center and training a few different clients, it is possible that they don’t pay for the full service. It could also be that their gym membership doesn’t cover diet plans. In this scenario, a trainer with nutritional education can give advice on specific diets. They’ll be able to help people who have specific medical conditions and allow them to reach their fitness milestones faster.

Can Help People Of Different Age Groups

The biggest benefit of a nutritional certification is that a personal trainer can cater to a wider range of clients. Instead of training young adults, trainers can help kids as well as senior citizens in staying on top of their health. But both of these demographics require strict adherence to a diet that may be out of the expertise of a regular personal trainer. A certified nutritionist, however, can handle such requirements.

In the case of senior citizens, their diet is more of a lifestyle if they suffer from any health issues. On top of that, their old age puts a lot of restrictions on their body in processing certain foods. So, they need a diet plan that works with their age any medication they need to take while helping them get fit.

What Type Of Nutritional Specializations Can You Take?

A full-fledge nutritional specification may not be possible with just a certification unless you have prior education in it. However, you can opt for certification that covers the basic requirements of becoming a nutritionist through the specializations mentioned below.

Medical Fitness Specialization

Medical fitness certification allows trainers to take on more challenging clients. These clients have a history of chronic health issues that need serious attention. That’s why they can’t work with regular trainers. A medical fitness specialization will allow you to devise diet plans, workout routines, and identify problem areas to help clients reach their fitness goals. You can even identify medications that’ll help them manage their illness better and work with their physician to evaluate their health status and the extent of their illness.

Lifestyle Wellness Coaching

A wellness coaching certification covers broader areas related to health and fitness. You can work with your clients on improving their general lifestyle to include healthy habits that’ll improve their health. You can easily create exercise programs, diet plans, lifestyle guides to ensure your clients live a more fulfilling life.

Lifestyle coaching focuses on mental as well as physical health, and you’ll be required to help clients reach a peaceful state of mind through exercise and diet. With this certification, you’ll be able to review in-depth each client’s lifestyle and determine areas that need improvement.

If you want to check out some more courses from W.I.T.S. Education like group exercise instructor, senior fitness instructor, and youth fitness instructor; check out our catalog of certifications. W.I.T.S. is a fitness training institute that has state-of-the-art training centers all over North America. Our institute is the only one that offers NCCA accreditation and hands-on in-person training labs.

The institute focuses on giving its students practical skills and not making them book smart. Our unique learning method involves online as well as physical lessons. If you have any queries, feel free to reach out to us.

Posted on February 4, 2022October 29, 2022 by W.I.T.S. Content — Leave a comment

7 Specializations That Will Set You Apart as a Trainer

The fitness industry is becoming quite dynamic and is constantly changing. As a result, trainers need to keep up with the new trends in order to maintain their clients. At the same time, new trainers can use these changing trends and jump-start their careers. In the past few years, the gap between the fitness industry and the wellness industry has shrunk, and many fitness specializations are mingled with the wellness industry.

Fitness trainers with a background in the medical field can take advantage of this unique position in the fitness industry and become medical fitness trainers or fitness nutritionists. Similarly, certified personal trainers can become wellness coaches or weight loss specialists.

With institutes such as W.I.T.S Education, it has become quite easy for trainers to get additional accredited specializations that’ll help them broaden their career prospects. Whether they want to work for a gym or start their own business, these specializations can help them achieve their goals.

Job Perspectives In The Fitness World

Despite the pandemic, the fitness industry has remained afloat and is constantly thriving. This happened mainly due to the industry’s fast adaption to the changes caused by the pandemic, such as online learning and certifications. A major part of the fitness industry has been occupied by wellness and lifestyle coaching as a lot of people needed to get back on track after the extensive lockdowns.

Not just that, but many new career paths have opened up for fitness trainers. They are no longer constrained by the options of working at the gym or becoming personal trainers. Today many established and new fitness trainers can further their careers in different fields related to fitness, such as group fitness, senior fitness, and even youth fitness. Not just that, but many fitness training centers and gyms have started offering these pieces of training to their clients.

As a result, fitness trainers get a lot more options to work than before. Their changes are increased when their certifications are accredited, and they can also get higher paychecks. So, in terms of job perspective, now is the best time to enter the fitness world, make a name for yourself, and advance your career.

Why Should You Take Special Specializations?

Specializations help you further your career prospects as well as let you offer diverse services to your customers. Your clients can get a higher level of service that considers their health and fitness. Instead of basic exercises and weight loss, your clients can now opt for wellness coaching that takes care of their fitness and health needs.

Besides that, specialization plays an important role in setting yourself apart from the rest of the trainers, which means lesser competition and a chance to reach more clients. General trainers are good for the gym, but when people pay extra for their fitness, they demand special services. You can only deliver these if you have the relevant certifications. In addition to that, you can combine your extensive knowledge from different specializations to deliver a truly unique workout and wellness routines to your clients.

Last but not least, specializations allow you to generate more income. When you offer special services, it’s given that you’ll charge more for them. The attitude of people towards fitness has changed drastically in the past few years. They are willing to pay extra for special services that can help them reach their fitness as well as health goals.

Which Specializations Can You Take?

The fitness and wellness industries are quite broad and therefore offer many options to prospective fitness trainers to work with clients on a more personal level. Specializations offer in-depth knowledge of specific areas, and you can combine this knowledge with your knowledge of fitness training. This combination allows you to offer a wider range of services that can tackle different problem areas of your clients.

Some certifications require a medical or nutritional background, such as medical fitness trainers and nutritional trainers. As a personal trainer, these certifications allow you to turn your fitness training into full-fledged wellness coaching. Here are some of the top specializations you can take today!

Medical Fitness Specialist

Medical fitness is an emerging field in fitness work that skillfully combines physical movements and exercises for people that suffer from chronic health issues and disabilities. As a medical fitness instructor, you’ll be responsible for analyzing each client and developing a fitness plan based on their individual needs. The plan would include physical exercise as well as a diet that can help people suffering from such conditions to improve their health.

You’ll also be required to coordinate with medical professionals to find the best course of action to improve your client’s health. Aside from that, you’ll need to monitor the client’s progress and modify your exercise and diet plans accordingly. Medical fitness courses teach you how to plan exercise routines, understand chronic conditions, and treat them properly using fitness.

Lifestyle Wellness Coach

Wellness coaching is considered vital to the overall long-term health goals of your clients. The basis of this certification is to create an exercise program that is geared towards mental and emotional wellbeing in addition to physical. As a wellness coach, it’s your job to create innovative ways to help your clients reach their goals while staying on top of their health.

Wellness coaching can be taken by medical professionals, occupational therapists, massage therapists, and health coaches. Your diverse background will aid in strengthening your career as a wellness coach. You’ll be able to make exercise plans, diet plans, and other activities that help your clients reach a peaceful state of mind.

Senior Fitness Specialist

Fitness is not the same for everyone; health, age, and physical limitations play a huge role in changing the fitness requirements for each individual. Among such are senior citizens that struggle the most to reach their fitness goals because of the lack of options for trainers. This is where senior fitness comes into play. As a senior fitness instructor, it will be your responsibility to identify age-related changes in the bodies of your clients and adjust their fitness routines accordingly.

The specialization will teach you how to assess the fitness of each individual client and design exercise programs for each of them. You’ll also be responsible for developing short and long-term fitness goals for them, keeping in mind their health and fitness. You’ll also need to take into consideration the behavioral changes that can affect the older population and devise strategies to overcome them. This will help you keep your clients on track.

Youth Fitness Specialists

Youth fitness is extremely important to help the kids improve their cardiorespiratory fitness, strengthen their bones and muscles, and avoid obesity and other health issues from a young age. These fitness techniques keep in mind their mental health as well and prevent or reduce the symptoms of anxiety and depression. As a youth fitness instructor, you’ll be required to develop age-appropriate exercises for the kids, check their daily diet, and modify these exercises based on their progress. Due to the different growth levels of kids, it’s impossible to make a single plan that’ll work for everyone. The exercises and subsequent diet need to match the growth rate of each individual.

Group Fitness Instructor

In simple terms, group fitness instructor specialization allows you to conduct group fitness classes. The common exercises included in group fitness are aerobics, yoga, stretching, muscle conditioning, and exercising. In this type of fitness, you’re responsible for developing an exercise routine that will be followed by the entire group. The important thing to keep in mind is that this routine should be developed based on the needs and fitness level of each client. You’ll also be responsible for creating programs that include different exercise formats such as cycling, kickboxing, sports training, and gym classes.

You’re supposed to lead these group exercises as well as monitor the progress of each member of the group. You’ll need to make changes to the routines to ensure everyone is on the same page fitness-wise.

Nutrition Coach

A fitness nutrition coach is different from a fitness instructor because they help people overcome their health issues through diet and nutrition. They are responsible for developing healthy diet plans for people, keeping their health and fitness level in mind.

As a fitness instructor, a nutrition coach certification will allow you to monitor the physical as well as the dietary requirements of your clients. Instead of targeting exercises, you’ll be using nutrition as well as exercises to help your clients live a healthier lifestyle. Not just that, you can expand your expertise to different age groups and deliver age-appropriate health plans to your clients.

Fitness Management Specialization

If you have all the necessary certifications and want to start your own fitness business, you’ll need to learn how to manage it. Fitness management training allows trainers to tackle key issues related to business. These issues include membership purchase and client retention, offering trial memberships, developing programs to capture a wider range of clients, recruiting staff and purchasing equipment, and managing risk and legal liabilities.

All of these things are hard to come by without any proper knowledge of running a fitness business. This is why a fitness management course will help you understand the legal and management related aspects of your fitness business

How To Pick Your Specializations?

To pick a fitness specialization for yourself, you need to consider a few things. The first would be the age group of clients you want to train, the kind of training you want to offer, and the trends in the fitness industry regarding specializations. Once you’ve decided which one you want to go for, it’s time to pick an institute. W.I.T.S. Education has an excellent range of fitness specializations to choose from. The following are the few things you should keep in mind before settling on a specialization.

Your Preferred Age Group?

Age groups play a huge role in fitness specialization. If you are an aerobics instructor, your clients are likely younger. The same thing goes for youth fitness. These days, one of the most overlooked groups, the senior citizens, is taking a keen interest in fitness. That’s why the prospects of senior fitness specializations look great. There’s a shortage of credible trainers, and the market is huge.

On the other hand, youth fitness is an emerging field as well. Because of the pandemic and the new schooling rules, children don’t get to do as many physical activities as they used to. AS a result, parents have turned to trainers to ensure that their children are getting the proper physical training to keep up with their growth rate.

Your Educational Background

If you have a background in the medical field, such as a nutritionist or occupational therapist, medical fitness is perfect for you. This certification has a few prerequisites that are needed before you can begin the course. With your background and qualifications, you can easily take the medical fitness course and expand your expertise. Not just that, but the earning potential in this field is high too because people are willing to pay good money to find great trainers.

Your Preferred Interests

If age and educational background aren’t your main points of focus, then maybe you should select specializations based on your interests. Ask yourself what do you like about the fitness industry and specialize in that. For example, you might like leading groups exercise sessions, and you have the potential to become a good group fitness instructor. Or you might want to manage gyms and fitness training centers; then you should opt for the fitness management specialization.

The Trend In The Fitness Industry

Currently, the fitness industry is merging with the wellness industry. Workouts are no longer about reaching your ideal weight or building muscles rather, a vast majority of people want to get into fitness to improve their health and mind. As a result, there are many specializations you can take that combine the wellness industry with the fitness industry. These courses will help you develop exercise and wellness programs for your clients.

If you’re looking to get a quality education to further your fitness career, take a look at the certification offered by W.I.T.S. Education. W.I.T.S is a fitness training institute that offers general fitness training courses as well as unique specializations that set you apart in the dense market. Some of their special courses include the medical fitness trainer course, senior fitness instructor course, and youth fitness instructor course.

These courses allow you to expand your services as a fitness instructor and make a name for yourself in the industry. Not just that, but these courses also increase your chances for employment. W.I.T.S Education has a unique learning method that involves online lectures as well as hands-on in-person training labs that are not offered by any other institute. Their training centers are located all over North America. Check out their courses or reach out to them today to learn more.

Posted on January 25, 2022January 31, 2022 by W.I.T.S. Content — Leave a comment

Why Fitness Needs to Focus on More Than Just Weight Loss

There’s a common misconception in the fitness world that obesity and any other type of fitness management revolve around weight loss and dieting as the first step. After that, the muscles and fitness training comes into play. But that’s not right; excessive calorie restriction and increased physical activity lead to poor health that can lead to the development of many medical issues. These issues can cause weakened bones, poor immune systems, and a lack of stamina.
That’s why extreme dieting and excessive exercises are not good options for people looking to get fit. Personal trainers with credible certifications like the ones offered by W.I.T.S. Education is well aware of such issues, and that’s why they tend to focus more on muscle building and healthy eating habits as opposed to putting clients on unhealthy diets. Bit there are still trainers who believe that the way to a fitter lifestyle is through weight loss.

The Cons Of Focusing On Weight Loss Only

Here are some reasons why you should avoid losing excessive weight.

Nutritional Deficiencies

Traditionally weight loss practices depend on drastically cutting down the food intake and surviving only on the bare minimum each day. The truth is that we need a lot of nutrients, including carbohydrates, to function throughout the day. When cutting down the food intake, we’re effectively depriving our bodies of the daily nutritional requirements. As a result, the body becomes weak and starts shedding weight.
This unhealthy weight loss is praised by many, and a lot of times, people encourage such behavior. Non-certified fitness trainers are often the cause of such unhealthy lifestyle choices, which is why you need to work with a certified trainer to reduce your weight and become fit.

Poor Immunity

One people start losing weight through these unhealthy habits; it becomes hard for them to break this dangerous cycle. After a while, they begin to notice their immunity decreasing, and they’ll be getting sick easily and more often. Since this drastic change in the diet is not balanced by healthy exercise and nutritional meals, the body’s immune balance trips. This leads to a decrease in immune cells and other important nutrients that reside in the fat cells of your body. With low immunity cells, you’ll more likely catch diseases, and the treatment will take a longer time than usual as well.

Low Energy

Considering all the above-mentioned factors, it’s given that you’ll suffer from low energy. When you indulge in healthy workout routines, your body multiplies cells that play a huge role in improving your stamina and immunity. Once these factors are out of the equation, it’s easy for the body to feel tired all the time.
Some people might even notice a weight gain instead of loss due to this as your body goes into survival mode and starts storing all the fat. This act in itself is not healthy in the long run, and ultimately the body will have severe adverse effects to this unhealthy lifestyle.

Development Of Health Issues

Once your body reaches its limit, the only outcome will be health problems. A lot of young people suffer from a bad digestive system, breathing issues, and even poor bone density. Over time, these issues turn into severe life-long illnesses that prevent people from living normal healthy lives.
The most common health issue is related to calcium deficiency which can lead to weakened knees that’ll stop people from playing sports or, in the worst-case scenario, prevents you from walking on your own. Another common problem is poor digestion sin inflammation. To digest the food, the stomach releases enzymes to break down the food. If the stomach is not full, these excessive enzymes can lead to inflammatory issues.

The Pros Of Focusing On Fitness

Here’s how you can lose weight without straining your body and developing health issues.

Healthy Weight Loss

When you use proper fitness to reduce weight, the main focus isn’t on cutting down the food intake and doing excessive workouts. As a result, your body isn’t deprived of basic nutrients, while the workout routines are designed to replace the fat in your body with muscles. In the end, instead of getting weaker, your body becomes lean and strong. This increases your stamina and allows you to live a healthier life free from health issues. Not just that, but indulging in fitness helps you overcome and manage any chronic health issues you might have.

Muscle Building

A personal trainer will never suggest cutting down your diet in order to lose weight. Instead, they focus on reducing your body’s fat percentage and increasing muscle density. The interesting thing is you may feel yourself getting leaner while your weight stays the same. That’s because fat occupies a larger space in your body as opposed to muscles which are a lot denser.
In the end, you’ll reach your ideal measurements without depriving your body of basic nutrition. That doesn’t mean your diet won’t change, but your trainer will focus on healthier diets instead of the ones that reduce your food intake.

Better Overall Health

With healthy weight loss, you’ll notice yourself having increased stamina, and you’ll no longer be tired all the time. Instead, you’ll see that you’re able to do extra work in the same 24 hours. Moreover, a lot of chronic illnesses are elevated due to the increased fat ratio in the body. By reducing your fat density and developing muscles, you’ll notice how your body can manage your illnesses better. For example, your diabetes will not need constant monitoring, and your blood pressure will stay normal more often. With more muscles, your bones will be healthier, and you’ll be able to live more weight without stressing your body.

If you’re looking to get credible fitness certification, take a look at the ones we offer at W.I.T.S. Education. We are a fitness training institute that specializes in courses for certified personal trainers, senior fitness trainers, and group exercise instructors. Our institute offers the best state-of-the-art training centers that are located in multiple areas in North America. We are also the only institute that gives NCCA accreditation to our graduates.

Not just that, but we are also the only institute with labs that give hands-on training, and our courses are composed of online as well as in-person lessons. This helps our students learn practical skills as opposed to being book smart. Check out our courses and get in touch with us today!

Posted on January 20, 2022February 26, 2022 by W.I.T.S. Content — Leave a comment

Mixing Business and Passions: A Guide to Making the Transition Easy

If you’re one of those people who consider fitness as a way of life as opposed to considering it just a hobby, then starting a fitness business can be beneficial to you. To run a fitness business, you need to be passionate about fitness itself. Throughout your journey, you’ll encounter countless hurdles and hardships that’ll require you to work for less money, work overtime, and be patient for the results.

If you’re truly passionate, you’ll pull through in the times of adversity, and if you aren’t, you won’t be able to make a name for yourself. Starting a fitness business isn’t as easy as starting businesses in other industries. With those businesses, you need to work hard for some time until you’ve established yourself enough. After that, the business runs smoothly. In the case of fitness, you need to constantly work harder and stay at the top of your game.

If your customers aren’t happy with your level of fitness and performance, they’ll leave for competitors. You’ll need to keep learning new trends through courses or training sessions such as the ones offered by W.I.T.S. Education. Only then will your business establish itself, and you can enjoy the fruit of your hard work and passion.

How To Become A Fitness Trainer?

If you’re passionate about opening a fitness business, surely, you’ll be at the top of your fitness. But just being fit and healthy isn’t enough to become a personal trainer, especially if you’ll be responsible for the health of others. The first thing you’ll have to do is get proper certification, that’ll solidify your case and will help you get your first few clients.

In order to get a certification, you’ll need to match their prerequisite requirements. Some require you to have a high school diploma, while others want a college degree or at least that you be enrolled in one. Second, you’ll also have to check the kind of certifications they offer. The fitness industry is huge, and hence there are several courses you can take. To become a personal trainer, you need to take courses that’ll cover all aspects of personal training and teach you different fitness routines.

The courses last from 3 to 6 months, depending on your level and the institute’s requirements. Some may even take longer if you’re a novice. After finishing the course, you can work with a well-known fitness center or gym to get professional experience. Customers like trainers who have industry experience. Only after doing that will you be able to find clients who would hire you.

How To Turn Your Fitness Passion Into A Business?

After you’ve established yourself as a personal trainer, you’re now ready to step into the business world. However, even qualified trainers struggle to take their business off the ground. What you’ll need is to create a brand image for yourself that’ll attract clients and help you scale. Here are a few things that’ll help you solidify your business and help it grow.

Find Your Desired Niche

Even though personal trainers are skilled in many different forms of exercise, it’s still a good idea to start with a niche. You can pick a niche based on what you like the most, but it’s a good practice to research the industry trends and figure out which areas have the biggest market capitalization options and the predicted market growth. For instance, senior fitness and medical fitness are emerging fields with lots of room for development and market capitalization.

Similarly, you can find niches that spark your interest while still being attractive from the business point of view. Besides picking a niche industry, it’s better to determine a demographic you’d like to work with. For example, if you want to train women only, or youth, or even senior citizens. That way, it’ll be easier for you to grow.

Give One-On-One Training

Don’t expect your business to take off at once just because you’re passionate and have the required qualifications. In the beginning, you’ll face many setbacks, so it’s better to start small. You can start your business by scheduling one-on-one training sessions. This is the best way to start getting clients. Clients like trainers who pay attention to them and make themselves available.

Once you’ve got a few clients under your belt, you can now start thinking about getting some more. The easiest way is to ask your customers to recommend you to their family or friends. Word-of-mouth is still the most popular form of marketing. You can even offer them exclusive family and friends discounts.

Establish A Clientele

If you’ve been successful in getting clients through word of mouth, it’s not time to invest in a marketing campaign. You can try the traditional way by asking potential customers to sign up for free classes and training sessions, or you can post about your services online. Your marketing campaign strongly depends on your chosen demographic.

If you choose to work with young adults, it’s important to market on social media, but you’ve chosen to work with adults or seniors, you’ll need to apply methods that are relevant to that age group such as newspapers and TV ads. Through this marketing tactic, you’ll be able to find clients outside of the determined customer circle that’ll allow you to tap different areas of the market.

Establish Your Credentials

A good way to attract new clients is to display your credentials and let them speak on your behalf. Your credentials don’t need to be strictly related to your niche. For example, if you have experience in running marathons, you can train people for that as well. People from all age groups part take in marathons, and this will give you a good opportunity to expand your services.

Additionally, you can even display any specializations or certificates you already have to strengthen your claims. You can even display positive client testimonials that’ll give your business a more organic appeal that would surely attract more customers.

Get Extra Certifications

Once you get enough traction with your business, it’s time to work on the expansion. You need to start with yourself. If you’re a certified personal trainer, it’s better to get some additional specializations to add more credibility to your skills. You can take courses related to wellness or medical fitness to broaden your scope of services.

Not only that, but you can collaborate with other fitness centers and offer special courses that focus on different factors like personal training with medical fitness or group exercise training. One more you can do is hire a specialist from different fields. Like you can hire a yoga instructor or an instructor for Pilates.

Expand Your Niche

To grow your fitness business even further, you’ll need to start expanding your niche at the right time. Many people wait too long to expand and lose to their competitors or new businesses. There are two ways you can expand your business. First, you can expand to other niches like weight training, weight loss, maternity fitness. Second, you can find untapped markets within your niche.

If your niche is senior citizens, you can start offering nutritional advice or organizing marathons. If you can’t figure out where to expand, it’s always a good idea to study your competitors’ business practices and find out how they have managed to expand.

Find More Customers

With business expansion, your operational costs will increase as well. You’ll need additional clients to fund the business to keep your profits steady. Generally, your expanded list of services will attract clients on its own if you have made a name for itself. But that doesn’t mean those clients will be enough to keep the business afloat.

You’ll need to offer additional discounts or free trial training to get potential clients interested. You can also schedule visitations around your fitness center and show off your equipment and facilities. Impressive equipment and services are a solid way to bag more clients.

Give Online Lessons

Online lessons are the hottest trend in almost all industries; the same can be said for the fitness industry as well. Many fitness trainers are expanding their clientele by offering convenient and easy-to-access online workout sessions. The sessions can be of two types; pre-recorded video lectures that clients can access anytime they like and make their own schedule and workout plan to follow them.

The other type involves on-demand live training sessions where instructors can interact with clients one-on-one or give training to multiple people at the same time. This type is a bit more demanding, but it allows trainers to be more involved in their client’s fitness, and they can even monitor the progress more closely as opposed to just sharing recorded sessions.

Market Yourself On Social Media

If you’re going towards the route of online lessons, it’s important to market it just right. Social media is a great way to share your work and upload trial video lessons to get potential clients interested. Your social media page can act as your portfolio, and customers can look up your services, read client comments, and even see the latest discounts and pieces of training conveniently.

Not to mention that social media is the most popular method of getting young customers to try out your services; if your page has enough testimonials and a good brand image, people will most likely be interested in giving your services a shot.

Establish A Better Training Facility

With so many services being offered and a huge number of clients to be managed, your training facility must have enough capacity to give clients a relaxed atmosphere. While we know that gyms are commonly loud with people doing different kinds of workouts and the machines being constantly used. However, no one wants a crowded gym.

People want to be able to work out in peace and have a bit of personal space to feel comfortable. If your gym can’t offer that, then it’s time for an upgrade. That doesn’t necessarily mean s you need a new facility; a good remodeling job can add a lot of extra workspaces as well.

Learn Some Fitness Management

It’s easy to keep track of your business when it’s starting out. You won’t need a lot of people to manage it; a few software would do the trick. But the story is completely different once the business starts to grow rapidly. Because you’re the person that’s responsible for all the training your clients get, you’ll dint it hard to keep up with the work while managing the business.

With a fitness management certification, you’ll learn methods to effectively keep the business on track while cutting down your workload. You’ll also learn when to hire more staff or outsource some of your work to maintain a good flow.

Tips On Setting Yourself Apart

Here are a few additional tips on getting even more business after you’ve finished all the steps mentioned above.

Create A Unique Brand Image

In this day and age, setting yourself apart is the most important thing. Previously, businesses were focused on offering the same services as their competitors to maintain a steady supply of customers. But now, it’s all about being unique and different. Your logo, theme colors, interior, and marketing tactics should use the same themes and tone to appear homogenous. Make it a point to make your business be known through your brand image. If people see your adverts or social media posts, they’ll instantly know it’s from you because of your brand image.

Target Under-Served Areas And People

There are a lot of groups that are sort of barred from the fitness industry for being too difficult to work with. Such as people with chronic illnesses or disabilities. But with the developments in medical fitness, trainers can now work easily with these people and help them attain their fitness goals. You, too, can capitalize on this untapped market and grow your business.

Turn your passion into a viable business with W.I.T.S Education’s fitness management course. The course will you all the basics about managing a fitness business, including marketing tactics, how to get clients, and managing risk factors. W.I.T.S Education is a training institute offering multiple fitness-related courses such as youth fitness courses, senior fitness courses, and personal trainer courses.

Through W.I.T.S, you can get NCCA accreditation for the courses you complete. In addition, W.I.T.S is the only institute with state-of-the-art practical labs in different parts of North America where students get hands-on physical training. Besides that, the institute also has online classes for courses to give students an easy learning outlet. This allows students to find good employment opportunities at leading fitness centers. Take a look at the course or get in touch today!

Posted on January 14, 2022October 29, 2022 by W.I.T.S. Content — Leave a comment

Starting Your Own Business in the Fitness Industry–A Guide

In the past decade, people’s attitude towards fitness has changed. Almost everyone these days is involved in some form of fitness to keep themselves in top shape. As a result, the fitness industry has grown quite a lot. Many new businesses are thriving and offering custom services to clients. Despite COVID, the global health industry is projected to grow steadily in the coming years.

This gives perspective to certified personal trainers who wish to start their own fitness business. But starting a business is easier said than done. There are a lot of key factors that need consideration to build a successful business. Here are a few tips to help you get started.

Do Your Research

As an entrepreneur, you’ll need to do a lot more work than regular businesses to get your idea off the ground. This means lots of extensive research, looking up niches, and predicting the next popular trends. Luckily for you, a lot of information will be available on the internet. You can look up business reports of already established companies to understand the industry trends.

Aside from that, you’ll need to figure out the legal stuff that needs to be taken care of before you can start your business—for example, registration, bank accounts, and investments. If you’ve got the finance, you can hire a financial advisor to help you set aside budgets and plan your business.

If not, you can make use of the countless free sources on the internet to help you out. Keep in mind that the free sources are usually generic. If you want a customized plan, you’ll need to spend some money.

Identify Your Target Market And Get Certifications

The first thing you need to do is figure out your target market. Even in the fitness industry, there are a lot of specific certifications and services that clients look for. This is why it’s important to determine where the majority of your clients would come from. You’ll need to take your qualifications into considerations as well because you can’t offer medical fitness services if you’re only registered as a personal trainer.

If you want to make your mark in an upcoming niche, you’ll need to enroll in courses and get the relevant certifications. On the other hand, you can hire people if you want to capture an upcoming niche. Another thing to keep in mind is the licenses. A lot of fitness niches these days require licenses in addition to proper certifications. For example, in the field of medical fitness and senior fitness, you’ll need the Medical Fitness Facility Certification before you operate your own facility.

Identify Your Competition

This is the most important thing a lot of new entrepreneurs forget is to research their competitors. For wellness and fitness businesses, the one main advantage is that if the competition isn’t in your area, you can somewhat ignore them. If you’re going to be an in-person business, your competition will be the businesses operating in your area that cover the same niche as you. But as we all know, after Covid, everyone is rushing to gain a dedicated online presence. AS a result, your competition can come from anywhere in the country.

You’ll need to study their business model and understand how you can compete against them and create a better service. For example, if your business will offer hybrid training sessions while the competition only has online sessions, you can gain leverage by marketing to the local customers. Or you can offer personalized services that will give clients better results at the same time. The options are many, but it all depends on your approach and business plan.

Create A Business Plan

After doing your market and competitor research, the next step is to develop a business plan to put your findings into action. Business plans essentially follow the same pattern regardless of the nature of the business. These plans are extensive and involve in-depth market research, competitor’s services and analysis, plan for marketing your services, plan for deriving sales, and financial projections. You need to describe all of the mentioned things in great detail so that potential investors will take you seriously.

This is especially important if this is your first business venture and you don’t have any prior experience in setting up or running a business. Because investors only invest their money when they find someone serious and credible, which is difficult if you’re starting out. These metrics and in-depth industry research would strengthen your case, and the financial projections would ensure the investors that your business will thrive in the long run.

Invest In A Good Insurance Policy

Now that you’ve got the basic things done, you’ll need to start worrying about how you’ll offer the services and where you would offer them. For example, if your business provides offline training, you’ll need a facility that can accommodate clients and has the relevant equipment. As an entrepreneur, you won’t be able to purchase such a facility unless you’ve got a lot of money. Instead, you’ll need to lease it for a period of time. Even with the lease, you’ll need a financial guarantor that’ll take responsibility if you’re late on your payments.

For that, you’ll need liability insurance. This insurance will help you protect your personal assets from the business ones in case your business runs into issues. It’ll keep you from going into debt and losing your personal assets. Many companies offer liability insurance plans at an affordable rate. But don’t go for the one that’s the cheapest; contact a few companies and go through their quotes. Figure out which one’s the best option for you, even if it’s a bit pricey.

After that, you’ll need to figure out the insurance of your equipment in case there’s an accident. Gym equipment costs a lot, especially if they’re some specialized medical equipment, and often clients are not careful with their usage and can damage such equipment. You can’t blame the clients as it will show poorly on your business ethics. The next best thing is to get the equipment insured. That way, if there’s an accident, the insurance company will pay for the damages.

Get An Employer Identification Number (ENI)

In order to file taxes and avoid penalties, you’ll need an ENI. ENI is also useful in opening a bank account in your business’s name, taking out loans, speeding up the process, and establishing credit for the business. The ENI can be obtained online by registering through the IRS. After registration, you’ll get your Employer Identification Number within minutes. Keep in mind that if your business is owned solely by you, you won’t be required to get the ENI.

However, if you’re opening your business with partnerships, then you’re legally required to obtain an ENI. Even if your business is operating as a sole proprietorship, it’s a good idea to get an ENI number for the benefits mentioned above. It’ll also help you establish your business as a separate entity and make it easier for you to expand it.

Have An Interactive Website

The first step in giving your business a face has a website. Many new business owners go through all the legal stuff and don’t pay much attention to having an online presence. Everything these days is online; if potential clients want to find a fitness training service, the first thing they’ll do is look online.

If you don’t have a website, chances are you’ll lose good business. An important thing in creating a website is to make it interactive and user-friendly. Many businesses fail to get customers because their website is cluttered, and there’s no proper information regarding their services. These businesses only focus on getting their contact information out so clients can reach them.

You have to understand the dynamic of how things work these days; people want to know as much as they can about a business before they set up an appointment. Meaning, putting out your contact information won’t do your business any good. Instead, try showing your services with descriptions, pictures, and videos to give the clients an understanding of your business. That way, clients will be compelled to get in touch with you, and you’re more likely to get business.

Install The Right Equipment

If you decide to market yourself as an in-person or hybrid trainer, you’ll need to invest in some workout equipment to facilitate your clients. The equipment you’ll need will depend on your services. For example, if you’re offering yoga classes in the park, you’ll need to make sure that all your clients have a yoga mat and relevant yoga equipment like an exercise ball or a resistance band. Having equipment will also make a good impression on the clients, and they’ll consider your services more credible, which is what you need to spread word of mouth to other potential customers.

Similarly, if you’re gearing up to launch a full-blown gym service, you’ll need proper weights, treadmills, stationary bicycles and other exercise equipment that satisfies the needs of all of your clients. Besides getting the equipment, you’ll need to get it insured. Be sure to look up different insurance policies for different pieces of equipment. If the equipment is for medical use, it’ll be a lot harder to repair in case of any damages. So you’ll need to select the policy carefully.

Invest In Online Training Platforms

Being an in-person only or online only trainer will limit your clients. What you need is to offer both services so you can reach local as well as out-of-city clients. But with online programs, you’ll need to do extra research. How will your programs run? Will you offer a bundled-up program for a fixed price, or will your sessions be interactive and delivered through an online learning system?

If you choose the latter, you’ll need to invest in a Learning Management System (LMS) to deliver your lessons and track your client’s progress. On top of that, you’ll need to develop a proper interface so your clients can signup and use the LMS easily.

Brand Image And Marketing

For an online business, brand image is the most important thing. You may have noticed that many brands have great products and services, yet they fail to gain many customers. While some have mediocre services but a high influx of clients. That’s all in the brand image. The more your market your service, the more audience you’ll reach. But it isn’t just about marketing; you’ll need the audience to relate with you. For that, you’ll need to make demographic-specific campaigns to get the attention of the audience.

Social media is a great way to reach youngsters and young adults, but what about the older population? Well, some of them use social media, while some of them don’t. So, you’ll need to employ new and old-school marketing tactics to reach them. This means extensive social media marketing as well as email marketing.

Expand Your Expertise

This step comes a little later. Once you’ve established a sizable clientele, you’ll need to expand your services to get more clients and keep the existing ones interested. There is two way to do this; one, you can enroll in other certifications like a medical or senior fitness course, like the ones offered by W.I.T.S. Education and become a certified instructor in these fields. Or you can hire more crew members to give more personalized training. For an online business, it’s easy for you to get further certifications and expand your services.

However, for in-person training, that’s next to impossible. You’ll have new clients and existing ones coming in expecting personal training. You won’t be able to do this alone, so in this scenario, it’s better to hire more experts.

Are you looking for a certification that’ll help you manage your fitness training business? Take a look at W.I.T.S. Education’s Fitness Management Course. This course is specifically designed for people who wish to run their own business in the fitness industry. Besides that, at W.I.T.S., we offer many courses related to fitness training such as Personal Training Course, Health Management Course, and Senior Fitness Course. Each of our courses is designed keeping in mind the latest developments in the industry. Check out our top courses.

Apart from that, college students can take advantage of our NCCA accreditation system and earn credits for their courses toward their college degrees. If you want to learn more, feel free to contact us.

Posted on December 18, 2021October 29, 2022 by W.I.T.S. Content — Leave a comment

Social Media Trends for Personal Trainers to Try in 2022

Fitness trainers are professionals who need to keep up with their social media presence and content to be more accessible, relatable, and of course, generate traction for their business and services. That means you will need to continue innovating and staying on top of trends that dominate the market.

The following are some of the most anticipated and highly-engaging social media trends predicted for 2022, which means you should add them to your strategy:

1. Diversify your content for different platforms

You need to diversify your content for different platforms. This doesn’t just mean optimizing it for different devices (with mobile phones taking the lead), but rather tailoring content for the social media app or site you use. Instagram has certain types of content that succeed on it, while TikTok uses another strategy.

Facebook allows you more back and hyperlinking opportunities and long-form videos, while emails allow you to share more insider information. It’s definitely a lot to keep up with, but different techniques allow you to create multifaceted and multi-purpose content without being overbearing. Using the same format for every platform will hurt your views and engagement, so finding your niche and focusing on that is easier.

2. Paid advertising is getting even bigger in 2022

Unfortunately for many small businesses and independent professionals, things are getting tougher due to social media algorithms. Now it’s harder to break through the system and organically reach clients and audience members on the quality of content, strategic hashtags, and timeliness alone. To get that engagement in the first place, you’ll need to resort to paid advertising, something that’s expected to get even bigger in 2022. Again, depending on the social media platform you focus on, you’ll have to try different forms of paid marketing and advertising, but generally, ads, reels, and video content will continue to take the lead.

Rather than spending money on PRs and collaborations or resorting to other monetary tactics, your best bet is to use in-built paid advertising mediums and run quality content there.

3. Develop live-streaming material and content

Speaking of developing content, live-streaming has gotten bigger and bigger over the years and will continue to grow even more in 2022. You can live-stream workouts, promotional content, come on for Q&As, host live podcasts, offer live tours, and share a lot of valuable information this way, allowing audiences to interact with you directly. This is one of the best-performing social media marketing methods and one that will definitely elevate your overall content and strategy by a lot, so work on developing content that enables you to do that.

4. Set up chatbots for faster replies and responses

Your social media page is a platform you use for business, and it’s one where you’re probably interacting with clients, sponsors, collaborators, colleagues, and addressing general queries. Managing it on your own can be quite overwhelming and is nothing short of a full-time job, and so using one of the many chatbot options out there is a great idea.

They can handle a lot of the automated responses, sharing information about your training services, rates, location, timings, etc., with prospective clients while you address more personalized queries and conversations. It takes a lot of the load off you and speeds up the process, making it more efficient.

5. At-home and online workouts through social media

The pandemic really changed the face of many industries and businesses, with fitness and health possibly taking the lead on that. As people adapt to social distancing and the flexibility of life at home, online workouts have grown in immense popularity. The attitude of the majority of Americans also suggests the same, with many preferring online workouts to gyms and in-person training.

Leverage that trend through social media by offering short and long-form workouts, either live-streamed or shared on your platform and more private groups. It’s a great way to engage with people and give your audiences what they want while building your reputation and presence online.

6. More user-generated and crowdsourced content

Speaking of giving audiences what they want, another great tip is to share more user-generated and crowdsourced content. From clients posting their workout videos to testimonials and reviews, you can do so much more to diversify your online presence this way.

This can also include more lifestyle-centered content, from fashion to food, which shows audiences who you are as a person. It’s a simple yet highly effective technique to draw more attention to your work. The goal of focusing on user-generated content is to let users’ interests determine what you post and share.

For many trainers, a great way to be more in line with user-generated content strategies is to engage in fun trends, fitness challenges, talk about trending topics and share more content that performs well and drives engagement.

Social media is one of the most valuable tools in your artillery, and your best bet is to use it effectively. The more focused you are in your approach, the better it will be for your overall strategy, engagement, and of course, stats. Plus, it’s a great way to make yourself more interesting and appealing to potential clients as well. It is a marketing tool, after all.

Sign up for our fitness trainer programs, where you can learn all the best insights and strategies for online social media marketing and more. Reach out to us to if you’re interested in becoming a certified personal trainer or if you’re looking for more intensive training and education to add to your current qualifications.

The Practical Skills Certifications!

What Is Sports Training?

How Trainers Build A Sports Training program?

The Goals Of The Athletes

The Kind Of Sports

That Age And Health Of The Athlete

Length Of The Training Session And Recovery Time

Nutritional And Physiological Requirements

The Timeline Of Preparation

The Kind Of Training Required

How Is Sports Training Changing The Fitness World?

Introduction Of Crash Training

Interval Training

Better Management Of Muscle Damage And Injuries

Endurance And Stamina Training

Improving Coordination And Flexibility

What Is Word-Of-Mouth Marketing?

In What Ways Does It Help You Grow Your Fitness Business?

Reach More Clients

New Clients Develop Trust Easily

It’s A Never-Ending Chain

It’s Cost-Effective

Higher Customer Retention

What Is A Fitness Bootcamp?

Why Should You Consider It For Your Personal Training Business?

Gets More People Interested In Your Services

A Good Marketing Tactic

Quick Results For Clients

It’s Cost-Effective

No Lengthy Commitments

Can Target Different Groups

What Do Personal Trainers Do?

Individual Training

Training Based On The Client’s Interest

Can Work In Gyms And Homes

What Do Group Instructors Do?

Generalized Workouts For Groups

Work With Similarly Aged People

Specialized Exercises

Which One Should You Pick?

Where Do You Like Working?

What Type Of Workouts Do You Like?

Are You Targeting A Specific Demographic?

Who Is A Nutrition Specialist?

How Can Nutrition Specialization Help You As A Personal Trainer?

Create Better Diet Plans

Give Nutritional Advice And Guidance

Can Help People Of Different Age Groups

What Type Of Nutritional Specializations Can You Take?

Medical Fitness Specialization

Lifestyle Wellness Coaching

Job Perspectives In The Fitness World

Why Should You Take Special Specializations?

Which Specializations Can You Take?

Medical Fitness Specialist

Lifestyle Wellness Coach

Senior Fitness Specialist

Youth Fitness Specialists

Group Fitness Instructor

Nutrition Coach

Fitness Management Specialization

How To Pick Your Specializations?

Your Preferred Age Group?

Your Educational Background

Your Preferred Interests

The Trend In The Fitness Industry

Nutritional Deficiencies

Poor Immunity

Low Energy

Development Of Health Issues

The Pros Of Focusing On Fitness

Healthy Weight Loss

Muscle Building

Better Overall Health

How To Become A Fitness Trainer?

How To Turn Your Fitness Passion Into A Business?

Find Your Desired Niche

Give One-On-One Training

Establish A Clientele

Establish Your Credentials