What a week! Lots of travel, met great people at the IDEA Conference, and now, my body is tired but my head is spinning and my brain is full!
Of all the ideas exchanged at the convention, I found myself engaged in more conversations about social media! Specifically, how to use social media for marketing a personal training or fitness business! What great timing considering this month’s theme! So, I thought I’d share some of the main points!
- Social media should be an essential component of our marketing plan. You can reach your targeted audience, build relationships, and increase your visibility at NO or low cost. Did you know there are more than 900 MILLION users on Facebook? WOW!!
- Be strategic with your social media plan. Don’t try to be EVERYWHERE! Facebook, Linkedin, Twitter, Pinterest, Instagram, and the list goes on! Identify who you want to reach, find out what social media they use, and customize your message to connect with those people.
- Blogs are one of the most effective communication tools in internet marketing. Your blog should be the “home base” for all of your other social media messages. You can control your blog. You can customize your messages. You can demonstrate your expertise and express your personality. And, as I’m learning, they are a lot of fun to write!
This is a small sampling of the gazillion ideas shared at the conference. Many of which I also learned in our new internet marketing classes.
If you want to enter the world of internet marketing but aren’t sure where to start, I recommend taking our new course, “Use Internet Marketing to Find Personal Training Clients & Build A Business.” This class taught me the basics on internet marketing, how to use social media effectively, AND how to measure the impact my social media efforts are having on the bottom line! Basically, it taught me to work smart and not hard!
So, what are your tips for social media and internet marketing? Please share your ideas with us!
I look forward to hearing from you!
Check out our new Fitness Business Institute! We have a new catalog of sales and marketing classes designed specifically for YOU! http://www.witseducation.com/business-institute/
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