Fitness, Health, and Business Blog

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Get In the Swing with Golf Personal Training

The game of golf is growing in popularity and becoming more mainstream as a sport. Consequently, more and more of your clients may be hitting the greens, or at least teeing off at your local Top Golf. To help them up their game and avoid injury, there are a number of exercises that can improve golf-specific skills and reduce the risk of common golf injuries.

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Going Solo as a Personal Trainer: 7 Steps to Take Before Striking Out on Your Own

The demand for personal trainers remains fairly steady, but working for someone else in a gym or studio will only take you so far. If you want your skills as a personal trainer to really pay off, you will eventually have to strike out on your own. But before giving notice at your job and hanging out your shingle, there are a few strategic steps to take to ensure a successful business launch. 

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Special Pops: Exercise and Autism Spectrum Disorder (ASD)

April is National Autism Awareness Month

The incidence of autism in American children has risen dramatically over the past two decades, increasing from one child out of 150 in the year 2000, to one in 59 in 2018, according to the Centers for Disease Control and Prevention (CDC). Those statistics exceed the global average of about one in 161, although the incidence in Western countries worldwide is also on the rise.

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Effective Efficient Recruiting For Long Term Success!

Over the last 25 years of helping fitness leaders and employers, recruiting stands out as the biggest business issue.  If 10 trainers are hired today, 8 are leaving the profession within a year due to poor performance.  Employers are then chasing to recruit some more trainers.  The majority of other certifications only qualify their students with a written exam.  This bad standard or cycle expands and makes your business plan worse by doing the same thing over and over.  You are W.I.T.S. alumni and you are best of the best when you came out with your certification.  If you have been training for a while then you have seen this scenario play out at your employers or maybe even your business.  Here are some things you can do. (more…)

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Sales Would be the Easiest Job in the World if Everyone Said “Yes”

Guest post by Suzanne Rich: Suzanne Rich is a fitness sales consultant and veteran health and fitness professional for 20 years.  Suzanne owned a fitness center for 10 years and holds a Bachelor’s degree from Rhode Island College.  Currently she is pursuing a Master’s degree with Rowan University in Wellness & Lifestyle Management.  Suzanne also holds various personal training certifications, group fitness certifications (including Les Mills’s programs) as well as other advanced credentials in the industry.

Sales would be the easiest job in the world, if everyone said “yes.”

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10 Tips for Setting Weight Loss Goals that Really Work

Despite the push for body positivity to combat body shaming, men and women of every age and persuasion are still in quest of the Holy Grail for weight loss and a lean physique, and weight loss continues to be a prime driver for personal training. But as we all know, helping our clients lose weight is one of the biggest challenges we face as fitness professionals. 

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Sales would be the easiest job in the world, if everyone said “yes”

But they don’t say yes. They say no, not today, nah and then no again. They will typically say no up to 3-4 times before finally saying yes. It is your job as a Personal Trainer to get them to that yes and earn yourself a new client. They are even 50 pounds overweight with high blood pressure, high cholesterol and are pre-diabetic but yet they still continue to not hire your services as a personal trainer. Why you ask? (more…)

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Special Populations: What they are and why you need them

Most personal trainers enter the fitness industry to build a career they love, and to help others realize their potential to lead a fit and healthy lifestyle. Yet many get stuck in the mire of low-paying gym or studio jobs that just don’t cut it in terms of financial rewards and sustainable growth. Oftentimes, the pool of available clients is split among multiple trainers, and new clients are assigned on an “ups” system so that everyone gets a fair shot.

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Trends in Training: Blood Flow Restriction Training for Strength and Hypertrophy

Resistance training for strength and size is a long-established cornerstone of the fitness industry, harkening back centuries. Physical culture and bodybuilding laid the foundation for fitness as we know it today, and many of the same principles apply. However, science trumps tradition where sports and fitness are concerned, and major advances over the past few decades in our knowledge about human physiology have enabled athletes and fitness enthusiasts to grow bigger, faster, stronger and less prone to injury.

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