Fitness, Health, and Business Blog

Posted on Leave a comment

What’s The Difference Between A Gym Instructor And A Personal Trainer?

For those interested in entering the fitness industry, picking a field or a niche can be challenging. That’s because, from the outside, everything looks pretty much the same, and it’s hard to form an opinion when you haven’t got any insights.

As a result, many prospective trainers end up enrolling in the wrong certification courses. Two of the most popular employment options in the fitness industry are gym instructors and personal trainers. Both are similar, but some key differences make both fields different. (more…)

Posted on Leave a comment

Fitness Business Opportunities That Require Low Capital Investments

Breaking into the fitness industry in this era isn’t as easy as it used to be. In the past, there were only gyms, but now, with the advancements in the industry, it has become quite versatile. However, you can use this versatility in your favor and create a unique fitness business model.

You don’t require any management education for these businesses, but it can help you a lot. So if you’re interested, W.I.T.S Education has an online program for fitness management that’s designed to improve your interpersonal and management skills. (more…)

Posted on Leave a comment

The Best High-Impact Workouts To Recommend Your Clients

For shedding calories and building muscles quickly, high-impact workouts are the best option. These workouts help reduce fat and have many beneficial impacts on the body, such as improved cardio health, blood circulation, and oxygen absorption. The idea behind high-impact workouts is to get your clients to do short but demanding workouts to get their heart rate up, followed by an equal rest period before the next set. (more…)

Posted on Leave a comment

Popular Trends Of Group Exercise Training

As the pandemic is slowly coming to an end and things are getting back to normal, people are a lot more eager to meet others and carry out activities in groups. When it comes to fitness, studies show that training with a group has better results, and since fitness studios and gyms are opening up again, group fitness training is once again in demand. Group fitness training allows people with similar fitness goals to learn and train together. To do this, fitness trainers need classes that cater to the needs of people with similar health and fitness requirements. If you’re interested in entering the group fitness niche, this blog will brief you on it.

How Does Group Exercise Training Work?

Group fitness training doesn’t refer to a particular form of training; instead, it includes different types of training done in a group setting. This training can be anything from yoga, aerobics, to even crash training. These trainings are a bit more generalized, meaning that the instructors don’t focus on individual training that much.

However, they do track the progress of each participant to ensure that everyone is at the same level. The main reason why group exercise training is so popular is that in a group setting, people tend to train better. There are friendly competitions that urge the participants to work harder and push their limits.

People doing a yoga pose

 

Popular Trends Of Group Exercise Training

Digital Fitness

For people with demanding jobs and busy schedules, making time to hit the gym can be hard. However, they can sign up for online fitness programs to achieve their fitness goals. The problem with online fitness is that the lack of a professional environment decreases the motivation level of the clients and they take longer to achieve their desired results.

These days digital group training has become quite popular in which people from different regions take part in the same online fitness class and work out together virtually. These types of classes are great for business because they don’t require any physical location or any equipment.

Outdoor Fitness Training

Most outdoor fitness training is done in groups. People like working out in the fresh air in the morning. This style of working out also has a lot of health benefits besides fitness. For example, your body absorbs plenty of vitamin D, the fresh air cleanses your body, and the outdoor setting is great for mental peace.

These are all the benefits a regular indoor fitness studio might not offer. Not to mention, when working out outdoors, there’s no need for special equipment and you can run your classes without investing a lot of capital.

Group Yoga

Group yoga is a form of yoga where the participants of a class work together to form yoga poses. Since yoga is a bit hard to master, these group training classes are perfect for people to learn. That’s because the participants help each other out to ensure that everyone is on the same page. Not to mention the instructor also progresses the class slowly to ensure each participant is learning properly.

In some cases, instructors combine yoga and Pilates and offer combo classes so clients can yield better results. Moreover, group classes teach clients to be patient and progress as a group since patience is a basic principle of yoga.

 People working out in the gym

 

Senior Fitness

These days, it’s not just young people that are interested in fitness, but senior citizens are also trying to remain fit and active. This has given rise to a whole new industry in the fitness world related to senior fitness. Group exercises are a crucial part of senior fitness. That’s because senior citizens are different in physical health compared to young adults, and that’s why they can’t do intense 101 training. Group exercises offer them a unique chance to better their physical health without straining their body too much.

Besides that, the classes also offer an opportunity to senior citizens to socialize with the same age group, something that is hard for them to do otherwise. These classes are designed to ensure that all the participants, regardless of their health and medical needs, can easily exercise without any issues.

Youth Fitness

Youth fitness is another popular form of group training. It is similar to senior fitness training, except, instead of senior citizens, the classes are for children. These children are mostly around the ages of 9 to 12. Youth fitness ensures that the upcoming generation has good health and that they are physically active in this digital era.

When it comes to designing group classes for youth, they can be based on several different things. For example, stretching, running, engaging in sport activities, or even yoga.

High-Impact Workouts

High-impact workouts are a great way to lose fat, gain muscle mass, and achieve a leaner body. However, these workouts are quite demanding and can easily lead to burnouts or muscle fatigue. Not to mention, clients usually lose motivation easily and don’t continue with the workouts. That’s why offering groups classes for high-impact workouts is the best way forward.

When working within a group, people tend to get a bit competitive and this increases their motivation levels. Additionally, in groups, people are more likely to try out harder workouts than they would normally.

Exercise class in the gym

If you’re a fitness trainer looking to expand your expertise, check out W.I.T.S Education. W.I.T.S is a training institute that offers various certifications in the fitness domain. Some of these certifications include group exercise instructor course, youth fitness training course, and senior fitness instructor course. For those who run their own fitness studios, W.I.T.S offers courses for fitness management as well.

All of the courses at the institute are accredited by the NCCA and allow college students to earn credit. Moreover, the courses are hybrid with online classes and practical in-person training in labs located all over North America. These labs are designed to give students hands-on practical knowledge.

So what are you waiting for? Enroll today and expand your career prospects.

Posted on Leave a comment

Knowing Good Nutrition

March is National Nutrition Month.

Like physical exercise, sound nutrition can optimize cardiovascular and metabolic health while curtailing disease risk. According to the Centers for Disease Control and Prevention, heart disease is the leading cause of death for men, women, and people of most racial and ethnic groups in the United States, having claimed 360,900 lives in 2019. Commonly, risk factors associated with heart disease are comorbidities related to lifestyle and nutrition, such as hypertension (high blood pressure), hypercholesterolemia (high cholesterol), diabetes, and obesity. Want more…

Obesity has been implicated as a driver of numerous conditions and diseases and has been established to accelerate morbidity. Its prevalence has grown immensely throughout the United States across ethnicities, socioeconomic status, education attainment, and geographic locations. As of 2016, 37.9% of men and 41.1% of women are considered to be obese, which is characterized by having a body mass index (BMI) of 30.0 or higher.

While obesity’s roots are multifactorial, much of its proliferation across the country stems from suboptimal nutrition comprising inappropriately large portion sizes, disproportionate amounts of macronutrients consumed daily, and reduced physical activity, which is facilitated by sound nutrition.

Macronutrients are comprised of carbohydrates, protein, and fat that which confer energetic and digestive functions, enzymatic activity, and serve as constituents of hormones, respectively.

Carbohydrates hail from plant sources, such as fruits, vegetables, grains, seeds, and nuts and stored as muscle glycogen which is mobilized for energy production to facilitate intense physical activity and neurocognitive tasks. Leafy, fibrous carbohydrate sources support digestion. One gram of carbohydrate yields 4 calories.

Protein is composed of a chain of amino acids which facilitate enzymatic and digestive functions, enable muscle contraction, and serve as connective tissue. Additionally, they act as messengers for hormones. Sources of protein include animals and vegetables, such as grains, seeds, and nuts. One gram of protein yields 4 calories.

Fat is derived from animals, their byproducts, such as milk, and oils and is responsible for thermoregulation, absorption of fat-soluble vitamins A, D, E, and K, supports energy production to facilitate low to moderate intensity physical activity, and serves as key constituent in the formation of cell membranes and hormones. One gram of fat yields 4 calories.

According to myplate.gov, the following food sources and their daily consumption amounts are recommended to meet activity needs and attain and maintain healthy body mass and composition.

Vegetables: 2 to 3 cups
Fruits: 1½ to 2 cups
Grains: 5 to 8 ounces
Dairy: 3 cups (fat-free or low-fat)
Protein foods: 5 to 6½ ounces
Oils: 5 to 7 teaspoons

Drill down on all of the details in these fun courses.

Posted on Leave a comment

How Fitness Trainers Are Helping People Relieve Arthritis

Person holding their wrist

Weak joints and bones are common symptoms of arthritis. As a result, a lot of people suffering from arthritis complain about pain in the joints and limited movements. While the condition generally affects the older population, these days, many young adults suffer from arthritis due to poor health and hereditary issues as well.

This can affect their day-to-day lives and cause them immense pain, which makes them unable to perform basic tasks. The best way for young adults to manage their arthritis is by being physically active. Regular activity, stretching, and moving their joints relieve the pain and improve their joint mobility.

These days a lot of fitness trainers are entering the medical fitness industry by taking courses such as the one offered by W.I.T.S Education to help people with chronic health issues. These fitness trainers can help people with arthritis manage their symptoms better through exercise. Here’s how they do it. Medical Fitness.

What Is Arthritis?

In simple terms, arthritis is the inflammation caused to the lining of a joint that causes the joints to swell. This lining protects the joint from impact and keeps them healthy and safe. Once the lining swells, it can also affect the ligaments and the tendons. This can cause serious damage to the joint and the bones in the long term.

This is why a lot of elderly people with arthritis have difficulty in moving, and some even become wheelchair-bound. In young adults, this issue isn’t as common, but there are still a lot of young adults who suffer from arthritis or its easy signs.

A girl stretching

Some Common Myths About Arthritis

Arthritis often goes undiagnosed because people think their joint pains are due to stress and exhaustion. That’s why they don’t follow up with a doctor or get the relevant test done to figure out the cause. Arthritis also has a lot of myths associated with it making it harder for people to seek proper care and medication. Take a look at some of them.

Arthritis Only Affect The Elderly

This is by far the most common myth. People tend to think that arthritis is something that only affects the elderly due to aging, and young people can’t have it.

Osteoarthritis is the most common form of arthritis and is generally found in the elderly. Rheumatoid arthritis is mostly found in young adults, and women tend to be more prone to developing it. Juvenile arthritis is the term used when the patient is under the age of 16. So It’s safe to say that arthritis can affect people of all ages.

It Doesn’t Have A Cure

While it’s true that arthritis is difficult to cure and requires life-long care to prevent it from getting out of hand, it’s not cure-less. The best form of cure is surgery performed to repair the lining of the joints or surgery to repair or replace the bones themselves. However, this isn’t the only cure; if people don’t want to take the route of surgery, they can still maintain their health in various ways.

The number one cure after surgery is through proper exercise and stretching. While it may seem that exercise would put more pressure on the joints and make the situation worse, this isn’t true; exercise especially stretching, helps relax muscles.

People Need To Rest And Not Move

Another common misconception about arthritis is that people should rest all the time and not move unless necessary. There are two issues with this; number one, if people don’t use their joints, their muscles will become stiff and moving them cause more pain and irritation. In the end, the condition will worsen. Number two, moving and keeping your joints in motion is medically proven to relieve arthritis and help people keep it under control.

people stretching together

Ways Fitness Trainers Can Help

As mentioned earlier, working out and stretching helps people with arthritis manage their condition better. However, finding a knowledgeable trainer who can work with people suffering from arthritis can be difficult. But some trainers come from medical backgrounds and can combine their medical skills with fitness ones to develop workout plans for people with arthritis.

Special Exercise Plans

Medical fitness trainers have expertise in developing special exercise plans that cater to the needs of people suffering from arthritis. These exercise programs include special stretching exercises, joint movements, and other forms of exercises that help people relieve pain and reduce the swelling of the joints.

Not just that, but these exercises strengthen their joints and make their arthritis much more bearable. Fitness trainers can develop exercise plans keeping in mind the fitness goals of their clients, their health issues, and by combining different forms of exercises such as yoga and aerobics, so the clients get the best results.

Special Diet Plans

In conjunction with the detailed exercise plans, medical fitness trainers can also work with doctors and nutritionists to help their clients develop diet plans. These diet plans include foods that are high in calcium and vitamins to help strengthen the bones and prevent muscle damage during workouts.

Sometimes, after the recommendation from the doctor, trainers can even introduce supplements in the diet plan to boost their client’s health and help them reach their fitness goals faster without exhausting their body too much. The exercises combined with the diet can help clients keep their arthritis under control and lead healthier lives.

Through Medical Fitness

Medical fitness trainers are trained to keep in mind the medical needs of their clients, but they aren’t doctors and can’t prescribe any medication or cures. But they can work with the client’s doctors to ensure that their chosen exercise program and diet plan doesn’t affect the patients negatively. These trainers can consult the doctors and make changes in their fitness plans on an ongoing basis so the clients can reach their health and fitness goals quickly.

A person doing yoga

If you are a medical professional who wants to enter the fitness industry, visit W.I.T.S Education’s website today. We are a training institute that offers several courses related to different fields in the fitness industry. Some of these certifications include a personal trainer course, senior fitness course, group exercise instructor course, and medical fitness course. The institute also offers courses related to fitness management for people looking to start their own business.

The great thing about W.I.T.S Education is that we are accredited by the NCCA, and students can earn college credits for their courses. Our courses are divided into online classes along with hands-on in-person practical labs to prepare students for real-world challenges. Check out our course catalog and get in touch with us today to learn more.

Posted on Leave a comment

Role Of Fitness In Sports Training

A person running

While the functions of fitness training and sports are essentially the same, i.e., improve our health and help us achieve a fitter body, their principles are different. When it comes to fitness training, people, as well as personal trainers, are more focused on burning fat, achieving a leaner body, building more muscles, and improving bodily functions.

On the other hand, sports training is focused more on building endurance, strength, speed, flexibility, coordination, cognitive abilities, and stamina. Compared to regular people, athletes go through much more intensive training and take fewer breaks in between to reach their peak performance.

The techniques used in sports training and nutrition are also quite different from those used in fitness training. Personal trainers are more focused on making athletes perfect in their field, and hence the trainers need proper certifications such as the one offered by W.I.T.S Education. This training helps trainers understand the athlete’s different requirements and develop training programs accordingly.

What Is Sports Training?

Sports training refers to the process of training an individual to become skilled in any given sport. Sports training is mostly preferred by athletes and involves intense training and workouts to help people reach their peak performance. It is assumed that sports training is only related to physical training, but that’s not true. Instead, sports training includes physical, technical, intellectual, psychological, and moral preparation.

This training is part of the daily routine for athletes, and they undergo exercises to build up strength, endurance, and confidence to succeed in their sport. Besides that, the training methods and techniques used depend on the kind of sport the athlete plays. For example, if it’s football that requires precision footwork, then athletes’ training includes exercises that build and tone leg muscles and give them the agility to be quick on their feet. But if they’re gymnasts, then they need exceptional upper body strength to allow them to perform.

This is why gymnasts work on building their torso muscles and improving their coordination. Due to this, sports training is quite dynamic, and trainers need to develop workout plans depending on the kind of sport the athlete will play.

Cycling

How Trainers Build A Sports Training program?

A fitness trainer needs to develop an athlete’s training program with care and proper attention because the workouts are intense and can lead to injuries or other damages if not done properly. There are many things that a trainer needs to consider before they can plan a functional program for the athlete. These things include looking at the athlete’s health, fitness, end results, and any underlying injuries that can affect their health during the training. Here are some of the things trainers need to keep in mind.

The Goals Of The Athletes

Before preparing any training program, trainers need to understand the results the athletes are looking for. This just doesn’t depend on the kind of sports they play but also on the areas they need training in and want to improve. This can include endurance, nutrition, physical strength, or cognitive development. As a trainer, it’s your job to understand the goals of the athletes and develop plans that work around them.

In some cases, athletes have the required strength, but they lack the coordination and swift response times that put them at a disadvantage. Other times, they can have the strength and coordination, but they lack the stamina to keep going. In both cases, it’s up to the trainer to create workouts to help them.

The Kind Of Sports

Unlike regular fitness training, where the exercise plans are more or less the same, with some variations depending on the client’s needs, sports training is heavily dependent on the sport. A plan developed for gymnasts cannot work with a cyclist. Similarly, a plan developed for a football athlete can’t work with an ice-hockey player.

Form the stretching, warm up to the actual exercise, and finishers; trainers need to keep in mind the sport their athletes will play. A slight miss in training can compromise the outcome and performance of the athlete. It can also decrease their chances of winning and lead to injuries.

That Age And Health Of The Athlete

It’s no secret that athletes retire at an earlier age than the rest of the working folks. That’s mainly because the amount of physical training and endurance their body requires can only be sustained at a young age. Once the athletes cross the 30-year benchmark, their performance slowly declines. This is because their bodies and joints can no longer take the tough training, and the chances of sustaining a serious injury increase.

This is the reason why athletes start their training at a very young age, and trainers need to make sure that the training program is appropriate for the age and health of the athlete. If the athlete is older, then a demanding exercise plan is not right for them.

Image Filename: Fitness-training-and-cycling

Image Alt Text: Two people cycling

Length Of The Training Session And Recovery Time

Since sports training is quite intensive and can cause serious muscle fatigue, athletes need ample time to rest and let their muscles heal. In addition to this, trainers are tasked with developing sessions that don’t cause any extensive muscle damage because that can lead to injuries. The general rule is that for every workout, an equal amount of rest time is needed to let the muscle heal.

Obviously, it isn’t mandatory for each workout and depends on the health and stamina of the athlete. However, they still need time to rest to heal from the muscle damage. If you’re recommending crash training to your athletes, then they need a day’s rest after each crash training session. Similarly, other forms of training need adequate rest time to let the muscles and joints recover.

Nutritional And Physiological Requirements

Besides the physical training, nutritional and physiological requirements are important as well. If the body isn’t getting the required nutrition, it won’t function properly, and athletes will not be able to give their peak performance. It is estimated that, on average, athletes require 2500 to 3000 calories daily. This is around 500 to 1000 calories more than an average person requires. Not only that, but during active competition, the athletes require even more calories to keep their balance.

The downside is that with these calories, they also need other nutrients. So trainers are asked to develop diet plans while working with nutritionists that can supply the athletes with the required calories without cutting down on the other nutrients.

Additionally, trainers need to focus on the physiological health of the athletes as well. Physiological health is responsible for keeping the body in a healthy state and preventing injuries. It also ensures that the bones and joints are in top health and won’t cause trouble to the athlete.

The Timeline Of Preparation

Athletes always have some deadline to follow when they’re in training mode. That’s why their training should be mindful of the timeline they have before their next performance. This timeline dictates the course of the training and how intense it will be. The shorter the timeline, the more intense the training is.

But this isn’t always good; a shorter timeline would mean that the athletes would have to compromise on the recovery time and push themselves beyond their capabilities. In the long run, this can cause serious side effects. Generally, trainers design plans that span several months to even years before an athlete is fit to perform.

People working outdoors

The Kind Of Training Required

After sorting all of the above, it’s time for the trainers to figure out which training is best for the athlete. There are several kinds of training athletes can take part in; some trainers even mix them up for better results.

However, the choice depends largely on the sport the athlete is a part of. Normally crash training is included when it comes to athletes so they can increase their stamina and train their bodies to endure more stress. Another form of training is Fartlek training which means speed play. This training is a combination of continuous training and interval training that emphasizes increasing speed and coordination.

Circuit training is also popular among those looking to increase endurance. This training utilizes diverse types of muscles and is ideal for complete body training. Athletes also require flexibility and mobility training to develop quick reaction times and unlock a wider range of motions.

How Is Sports Training Changing The Fitness World?

While it’s true that sports and athletic training are generally designed for athletes, more and more personal trainers are incorporating elements of sports training in their workout plans. Clients can achieve better and faster results by adding sports training into regular fitness training. Not only that, but it also helps them increase their stamina and develop endurance. Here’s how sports training is influencing the fitness world.

Introduction Of Crash Training

Crash training was originally strictly for athletes and bodybuilders who wanted to train their bodies to handle more stresses. Now, however, fitness enthusiasts can try it as well and expand the bounds of their fitness. Although for regular clients, crash training is toned down not to cause any injury because their bodies are not used to such stresses.

Moreover, this training is usually incorporated into the workout routine along with other exercises to maintain a balance. But despite that, clients can achieve better results and improve their joint functions along with cognitive functions to lead healthier lives.

Interval Training

Interval training is a combination of high-intensity and low-intensity training involving ample rest time. This training involves doing high-intensity training for a short while, followed by low-intensity training to take the body into the normal state slowly. This is followed by a rest period to let the muscles heal. For athletes, this method is great for releasing small bursts of energy and filling the body with oxygen.

This training helps them develop stamina and endurance. This is why when regular folks do it, they see an increase in their stamina and muscle development. The unique aspect of interval training is that it triggers quick muscle development without exhausting the body and causing muscle wastage.

an athlete jumping

Better Management Of Muscle Damage And Injuries

One of the core components of sports training is handling injuries and muscle damage. Athletic trainers are skilled in prescribing exercises and remedies to heal muscles and help athletes recover from injuries quicker. Personal trainers can take certifications in medical fitness, such as the one offered by W.I.T.S Education to learn more about injuries and how to heal them.

Equipped with the knowledge of medical fitness, personal trainers can help their clients prevent workout injuries and help them recover faster. They can also help clients learn better muscle management and develop exercise programs that work better with their endurance level.

Endurance And Stamina Training

Endurance training is another popular form of sports training in which athletes train their bodies to increase their stamina. Generally, a heavy cardiovascular workout session is required when it comes to endurance training. Personal trainers can add elements of endurance training into their less rigorous workout plans.

For example, they can include running, cycling, or swimming to help clients build endurance. Because all of these activities involve a heavy cardio activity that’ll fill up the body and the brain with oxygen and increase the energy levels of the body. This energy is created when the body breaks down insulin in the body.

Improving Coordination And Flexibility

It’s no secret that the best athletes are the ones that have impeccable coordination and ample flexibility. No matter what sport it is, coordination, agility, and flexibility are important. Coordination training helps improve workout techniques and form to get the best results. When an exercise is performed properly it helps the brain coordinate better and along with reducing the risks of injuries.

In the fitness world, most injuries occur due to wrong postures, techniques, and forms. That’s why personal trainers can introduce coordination training exercises to help clients achieve better results.

A person jumping ropes

If you want to advance your career as a personal trainer, check out the certifications offered by W.I.T.S Education. At W.I.T.S Education, you can enroll in a number of certifications related to fitness and become a medical fitness trainer, senior fitness instructor, group fitness instructor, and even youth fitness instructor. You can even enroll in the fitness management course and start your own fitness studio as well.

The courses at W.I.T.S Education are accredited by the NCCA and the American council of education, so students can earn college credits. The courses are divided into online lectures and in-person hands-on practical labs that help students gain valuable skills for real-world challenges and not just be book smart. Get in touch to learn more.

Posted on Leave a comment

Why Word-Of-Mouth Marketing Is The Most Effective Marketing For Fitness Businesses?

Two marketers talking

As a fitness trainer, it can be difficult to get new clients if you aren’t well known in the fitness industry. One of the most effective ways to get new clients is spreading the news about your business through word of mouth. When you train your clients, and they achieve good and fast results, they’ll be more likely to spread the word and inform everyone they know about your business and expertise.

Word-of-mouth marketing creates a relationship of trust between you and your clients, and you can leverage it by asking your clients to tell their loved ones about any new promotions or programs you’re offering.

Here are the ways word-of-mouth marketing can help you grow your fitness business.

What Is Word-Of-Mouth Marketing?

Word-of-mouth marketing, also referred to as WOM marketing, is a marketing tactic that relies on the consumers to spread the news about a business and its facilities. Typically, when a client uses the product or services of a company, they’re likely to form an opinion about it. If they have positive experiences with the services or products, they’ll likely mention it to their friends, family, coworkers, or even acquaintances they see rarely.

This helps organizations gain more clients and expand their business. In modern times, companies use testimonials and reviews to reach those people that might not be directly associated with the client. As a result, the word spreads far and wide, and businesses get a higher influx of customers. In the fitness world, it’s especially important because people tend to be skeptical about choosing their personal trainers as their health and wellness rely on them.

People lifting weights

 

In What Ways Does It Help You Grow Your Fitness Business?

Word of mouth marketing has numerous benefits when it comes to the fitness industry. That’s because the industry is crowded with trainers that offer subpar training and people need to utilize a lot of resources to find a credible trainer. Therefore, when they come across a trainer that’s trusted by their friends and family members, they’ll likely register for their services.

Here are some other benefits of word-of-mouth marketing for personal trainers.

Reach More Clients

The most obvious reward of good word-of-mouth marketing is the business acquires more clients. A single client has the power to grab the attention of several prospective clients, so they become interested in your fitness business. If the client is a trusted friend, colleague, or family member, the chances of new clients joining are quite high. On top of that, if your training center has good facilities, along with helpful staff, prospective clients will be more inclined to join your fitness center.

But that’s not all; using a genuine testimony of a single client is also a great way of reaching people not directly associated with the client. You don’t have to convince them to sign up for your business. Instead, all you have to do is convince them to take a look at their facilities and see how things work around your gym.

New Clients Develop Trust Easily

When you get clients through word-of-mouth marketing, the chances of them developing trust in your services are higher. That’s mainly because these clients have already seen progress made by their acquaintances and friends as a result of joining your gym. Most of the time, when people are skeptical of services especially related to fitness, they’ll see slower results.

That’s because they don’t put 100% percent effort into their workouts as they still have doubts regarding the services and results. But with word-of-mouth, clients are more eager to get started and see results, so they put in a lot of effort.

People working out in the gym

It’s A Never-Ending Chain

The best thing about getting clients through word-of-mouth marketing is that you don’t need to go out of you way to keep the chain going. All you need to do is maintain the standards f your services and maintain your facilities. The new clients that join your gym or training center will spread the word to newer clients once they see some results for themselves.

This chain will continue when the new set of clients sign up for your membership. As a result, you’ll save a lot of money on marketing, and over time, you’ll develop a good reputation in your community and the industry.

It’s Cost-Effective

It’s no secret that marketing for any business is quite expensive, but with fitness businesses, you need to run a lot of marketing campaigns just to get a few more clients. Word-of-mouth marketing doesn’t require you to spend thousands on marketing campaigns. This is why this form of marketing is quite cheaper.

All you have to do is ask your clients to spread the word or post testimonials of your clients n your website or social media. Both of these things cost next to nothing. So, in the long run, with WOM marketing, you save a lot of money which you can use to expand your range of services or add more facilities to your training center.

weights on the gym floor

Higher Customer Retention

Customers acquired through word-of-mouth marketing are generally more loyal because they join your services after hearing good reviews directly from their acquaintances. This is why these customers are likely to stay with your business for longer periods and become loyal customers. Once that happens, these customers become the backbone of your business and a reliable source of income.

Not to mention they’ll be useful in bringing in more clients as well. In addition to that, once you maintain a dedicated clientele following, it’ll be easier for you to establish a name for yourself in the fitness industry and grow your business.

If you want to start your fitness business or become a certified personal trainer, check out W.I.T.S Education. W.I.T.S is a training institute that offers several courses in different areas relating to fitness training. Some of these courses include certified personal trainers, youth fitness instructor, senior fitness instructor, and fitness management.

Besides that, W.I.T.S is the only institute that is accredited by the NCCA and offers college credits to students enrolled in their courses. The courses have online classes along with hands-on in-person labs to give students the required practical skills. These training labs are located all over North America to facilitate the students. Check out their courses and enroll today!

Posted on Leave a comment

6 Ways Bootcamps Bring In The Most Business For Personal Trainers

Two people working out

The fitness market is denser than ever since people started taking a keen interest in their health. Many new gyms and fitness centers have popped up that offer a wide range of services. Once clients see good results, they are less likely to leave their current gym and join a new one. As a result, it’s harder than ever for personal trainers to get new clients and equally tougher to keep the older ones.

Fitness boot camps are a great way to show off your skills and make clients see the value in signing up for your services. These boot camps are easy to organize and are quite cost-effective as well. This blog will tell you all you need to know about fitness boot camps.

What Is A Fitness Bootcamp?

A fitness boot camp is a type of short fitness training class that mixes different forms of exercises to give targeted results to clients. A boot camp uses weight lifting exercises, stretching, interval training, and even strength training in the same workout to give faster results to the clients. These camps push the clients harder than regular workouts, and that’s why clients can see visible results quickly.

Fitness boot camps are a great way for personal trainers to find new clients and get their names out in the market. This combined with instant results, gives them leverage when getting new clients. Clients who see results are more likely to join the trainer’s program or gym than regular marketing tactics.

[caption id="attachment_36629" align="aligncenter" width="501"]A group of people stretching A group of people stretching[/caption]

Why Should You Consider It For Your Personal Training Business?

Here are some of the most common benefits your business can avail by running a boot camp.

Gets More People Interested In Your Services

Boot camps are designed in such a way to get people quickly interested in your services and offers. When you schedule a boot camp, it’s usually targeted towards a specific aspect of people’s fitness. For example, some boot camps are geared towards getting abs in 15 days, while others are for losing 10 pounds in 2 weeks.

Some boot camps teach people the basics of yoga, aerobics, or any other specific exercise. Looking at these offers will get people interested in your services more, and they might even look into other services you offer and sign up for a membership. In the end, you’ll likely end up with t a few more clients than you originally had.

A Good Marketing Tactic

People are more interested in services that offer value. So in comparison to simple marketing tactics, running a boot camp will get more clients interested. Boot camps generally require less signup money and offer faster results. Once you get people to sign up for your boot camp, it’ll be easier for you to extend more promotional offers and get them to sign up for your membership. For example, at the end of the boot camp, you can offer clients an additional discount if they sign up for your services. Or you could ask them to sign up for your online classes and work out from their home.

Quick Results For Clients

Because boot camps combine lots of different forms of exercise, clients see results faster. In addition to the different forms of exercise, trainers also give clients a specific diet plan because boot camps don’t last long and make it easier for the clients to stick to their diet plans. Something they might not do during regular workouts.

This combination of diet plus intense workouts leads to faster results, and clients can see their transformation at the end of the boot camp. Not only that, but trainers are usually much more involved in the training process and can easily guide people.

[caption id="attachment_36632" align="aligncenter" width="500"]A person doing planks A person doing planks[/caption]

It’s Cost-Effective

Most of the time, boot camps are held outdoors or in a fitness center without the need to have workout equipment and machinery. As a result, the trainer only needs to arrange for the space, some weights, and workout mats that everyone can use. Most of the cost can be recovered when enough people are signing up for the boot camp unless it’s a free one.

So, in the end, the actual cost of the boot camp is quite low, and the trainers can promote their work without using expensive marketing tactics. Besides that, the trainers also gain a few more clients, so that pays off in the long run as well.

No Lengthy Commitments

One of the most common reason trainers struggles to get new clients is because clients don’t like long-term commitments regarding fitness. We all know that fitness is a slow process, and it takes time for people to see results. Not to mention that progress for different people happen at different rates. However, clients don’t consider these things and want quick results.

That’s why boot camps are a great way for clients to get interested in your business. Once they see quick results, they’ll be compelled to sign up for the full services that you offer and invest in their long-term fitness.

Can Target Different Groups

Boot camps are generally held for a few weeks and are targeted towards a specific group of people with similar fitness goals and ages. This makes it easier for the trainers to develop exercise programs that can help achieve faster results. This also means that you can organize multiple fitness camps based on different demographics to get people from all walks of life interested in your business.

You can run a yoga boot camp or a special senior boot camp with instructors that specialize in senior fitness. This will not only get you more clients, but it’ll also expand the scope of your fitness business.

[caption id="attachment_36630" align="aligncenter" width="1125"]Gym equipment Gym equipment[/caption]

If you’re a personal trainer and want to expand your skillset, enroll at W.I.T.S. Education today! W.I.T.S is a fitness training institute that offers several courses related to fitness training. These courses include senior fitness instructor, youth fitness instructor, group exercise instructor, and even courses related to fitness management.

In addition to that, W.I.T.S Education is also the only institute that is accredited by the NCCA and offers college students course credits for finishing their training. Their courses have online classes along with hands-on in-person training labs that ensure the students have the relevant practical skills. Their labs are located all over North America, so what are you waiting for enroll today!

Posted on 1 Comment

The Differences Between Group and Personal Training Education

Group fitness and personal training are two of the most in-demand professions in the fitness world. Not just that, but these professions are one of the highest-paid as well. Both of the fields require extensive fitness training to acquire certifications. Even after that, you might need additional certifications to expand your services and build a client list.

Group fitness instructors work with a number of people with similar goals, while personal trainers work with people on the individual level. People can join group classes for weight loss, wellness, yoga, and even muscle building. On the other hand, personal trainers offer services based on the needs of their clients. Here’s a more in-depth analysis of the two professions and how you can choose which one to pick.

What Do Personal Trainers Do?

Here’s a general breakdown of the services offered by personal trainers.

Individual Training

The main reason people seek personal trainers is that they can work with their client’s schedules and offer personalized training that targets their individual needs. Personal trainers usually take into account their client’s mental and physical needs. For example, any underlying health issues, fat count, and even any allergies or physical injuries that could prevent them from working out in groups. A personal trainer can also help clients reach specific goals like building muscles or losing weight in a dedicated time without causing harm to their bodies.

Group of people doing yoga

Training Based On The Client’s Interest

Personal trainers can offer general fitness training, or people can hire trainers who have any specific requirements. People can get a personal wellness coach or a weight-loss instructor depending on what they’re looking for. This is the reason why the field of personal training is quite versatile, and trainers from every industry can become personal trainers after finishing a few certifications. Many athletes have personal trainers who can train them to be the in the sports that they play. For example, footballers would require different fitness routines as compared to tennis players.

Can Work In Gyms And Homes

Another great career option for personal trainers is that they can work with clients one-on-one in their homes or offer training at the gym. Many gyms hire personal trainers keeping in mind their client’s needs. They can offer bodybuilding training or weight loss training. Clients going to the gym need to adhere to the gym’s guidelines, and the level of training they receive is based on their membership. On the other hand, at-home trainers are hired based on the requirement of the client, and they charge a fee accordingly. They’re also required to work with the client’s schedule, not the other way around.

What Do Group Instructors Do?

Just like personal trainers, group instructors can offer several services, but instead of an individual approach, these instructors work with groups. Here are some of the descriptions of their jobs.

Generalized Workouts For Groups

As the name suggests, group instructors work with people with similar fitness goals. For example, people can do yoga with a group instructor, join a running group, or take gym classes with a group instructor. The bottom line is that these instructors train many people in the same time frame. This obviously means that people don’t get a lot of individual attention, but that doesn’t mean the trainer doesn’t consider that at all. The trainer monitors individual progress and helps people who need individualized training, but it’s not on the same level as a personal trainer.

Gym equipment

Work With Similarly Aged People

The main reason why people opt for group fitness training is to work with people with similar fitness goals. That’s why most of these groups have people from the same age group or demographic. For example, a group may consist of women who want to do yoga or a group of senior citizens who want to achieve better health. To offer this training, the trainers need to develop sessions that target the needs of these groups. The instructor may change the long-term goals of the group depending on the progress of each member.

Specialized Exercises

Say a group of people want to build abs in the next three months, a group fitness instructor can develop workout routines that can help them achieve these goals. The same goes for any other type of goals the clients might have. Some instructors offer their sessions involving yoga, weight loss, or bodybuilding.

Which One Should You Pick?

If you’re interested in pursuing a career in the fitness world but can’t decide which one of the two you should pick, try looking at the following aspects to come to a conclusion.

Where Do You Like Working?

This plays a huge role in picking your career. Would you prefer working in a gym and fitness center, or would you prefer the client’s home or your own studio? If you like working with a lot of people and you think you can pay attention to their individual goals, you should think about pursuing group instructor certifications. On the other hand, if you like to work with clients one-on-one, you should try for personal training certifications.

A person doing yoga outside

What Type Of Workouts Do You Like?

This can also influence your decisions. If you like intense one-on-one training, then you should go for personal training. If you’re interested in leading a group workout, then a group exercise instructor is for you. Your preference can also depend on the type of workouts you offer—for example, senior fitness group, youth fitness group, or weight loss group.

Are You Targeting A Specific Demographic?

It’s easier to deal with a specific demographic if they’re in a group. Personal trainers target a wide audience, while group fitness instructors can pick an age group and develop different workouts for them based on their requirements.

If you’re looking to become a certified personal trainer or a group fitness instructor, you can check the courses offered by W.I.T.S. Education. W.I.T.S. is a fitness training institute that offers several courses. Some other courses offered include youth fitness instructor, medical fitness instructor, and senior fitness instructor. W.I.T.S is also the only institute that is accredited by the NCAA and offers college credits to its students.

They also offer in-person and online hybrid courses that ensure that their students have the relevant practical skills. Their training centers are located all over North America and W.I.T.S. is the only institute that offers hands-on in-person practical labs. Take a look at their courses or get in touch with them today.