To Market, To Market
As a fitness practitioner, you pride yourself on knowing how to help others achieve their goals. However, no matter how knowledgeable you are, you cannot be successful in your business unless you learn to market yourself. Marketing is nothing more than letting others know who you are and what you have to offer. In a career field that is becoming increasingly competitive, effective marketing may mean the difference between success and failure.
Work the Web
One of the most effective marketing tools for independent service providers is the internet. There are a number of inexpensive sites that make it easy for you to create and manage a professional looking website that showcases your services. Social media sites like Facebook and others offer completely free access for you to promote and educate. Using online resources, you can quickly establish yourself as an expert, so long as you are wiling to keep fresh information flowing.
Rather than trying to underbid your competitors when vying for clients, focus on value. What do you have to offer that makes your services a better buy? Bundling additional products or services with basic session packages adds value that sweetens the pot. Weekly newsletters or daily fitness tips delivered electronically to clients add value without a huge investment of time or money. Partnering with a massage therapist or yoga instructor to offer one session per month could be a great way to add value. Use your imagination to differentiate yourself from your competitors.
Incentives are a great way to motivate your clients and market your business. Treat your clients to a free session each time they refer a friend. Reward your clients with a gift certificate when they reach their goals. Offer prospective clients a free stability ball or t-shirt when they purchase their first package. Go out of your way to offer outstanding customer service. Word of mouth is one of the least expensive and most effective ways to market your business. When others hear how happy your clients are, they will flock to you for the same great service.
Getting the word out about the awesome services you offer calls for some creative marketing strategies. As always, W.I.T.S. is on the cutting edge of the fitness biz with dozens of courses to help you succeed. Visit our Fitness Business Institute page to get an overview. For marketing strategies, check out the following continuing education courses: Developing Your Marketing and Promotion Strategy, Insider Secrets of Advertising and Marketing for the Successful Fitness Professional, Identifying Your Products and Services, Establishing Your Brand and Image, and many more!
Entrepreneur: Tips for Marketing Your Service Business
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