Whether you recently became a personal trainer or have been providing fitness training services for years, you should have a good grasp on the importance of marketing.
If you fail to market your services, facility, or even yourself as a trainer, you’ll struggle to reach more people and increase your audience base. You’ll also fail to become one of the top personal fitness trainers in your city, which is easily the topmost goal among trainers.
In this blog, we’ll walk you through three actionable marketing tips for personal trainers who are interested in growing their business. Continue reading.
1. Make the Most of SEO
When it comes to digital marketing, SEO (search engine optimization) should be your biggest focus. By creating a winning SEO strategy that comprises on-page, off-page, local, and technical elements, you can reach, engage, convert, and retain more clients.
As you rank higher on Google SERPs (search engine result pages), you’ll generate more traffic. As more and more people approach you and turn into long-term clients, your business will steadily grow.
We also recommend equipping your website with high-quality content on fitness, exercise, health, sports-related topics. As you optimize your content, you’ll reach more people and increase your conversion rate.
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2. Leverage the Power of Social Media
In the 2020s, you cannot deny the power of social media. If you want your services to get seen by more people, leverage the top social media apps, i.e., Facebook, Twitter, and Instagram. If you’re willing to go the extra mile, we also recommend making the most of YouTube, Snapchat, Pinterest, and TikTok. The latter is especially popular among the younger audience that’s actively seeking personal trainers.
3. Highlight Your Certification
Today, a large majority of clients are looking for certified personal trainers. If you’re not certified, you’ll fail to get as many clients. In fact, non-certified personal trainers also lose clients to certified personal trainers in the long run. We recommend applying for certification and highlighting this feature every chance you get.
Mention that you’re a certified fitness trainer on your website, in your social media bio, on review sites, and other professional networking pages. Your certification should be visible to your clients, potential clients, and industry professionals who may partner with you down the road.
If you’re interested in becoming a certified personal trainer, we can help. Explore our personal fitness trainer certification courses to get started. Our team works assiduously to help you start a fulfilling career and transform many lives along the way. Whether you’re seeking group exercise instructor certification or fitness instructor certification, we’ll help you actualize your goals through theory and hands on in-person practical skill labs. Our internship partnerships with employers will walk you into jobs.