As I talk to new professionals and even some with more experience, I hear the same thing: “I don’t have any money for marketing.” “How am I supposed to get new business and clients if I don’t have the money.” It’s a Catch-22. Without money—they feel they can’t market. Without marketing, they can’t get clients—so no money for marketing. And the cycle continues.
Through my research, experience, and conversations with successful professionals, I’ve learned that some of the best marketing strategies are the most simple, and the least expensive.
1. Build a client loyalty program. It costs a lot less money to keep a customer than to get a new one. So, take care of the clients you have. Reward them for their loyalty to you and their commitment to their own health and fitness. KEEP THEM COMING BACK!
2. Create a referral program! Word of mouth is still the most powerful marketing and advertising strategy. Reward your clients who bring you more clients! LET YOUR CLIENTS BE YOUR MARKETING DEPARTMENT!
3. Network, network, network! Every person you meet, every clerk in a store, every server who brings you food—EVERYONE IS A POTENTIAL CLIENT! Always have your business cards ready—always “look the part” of the competent fitness professional, and always communicate your passion for fitness!
4. Give to your community and get involved! I firmly believe that what we give comes back to us tenfold! Volunteer with a local charity or cause that you feel passionate about. This will increase your visibility, your network, and your list of prospective clients. And you will be doing something GOOD FOR OTHERS!
With all of the emphasis on technology, social media, and the internet I think we’ve forgotten about the basics! These simple approaches are proven to be effective and most are FREE!
So, what are your best ideas for marketing on a shoe string budget? Please share your ideas with us!
I look forward to hearing from you!
Are you going to be at the IDEA World Convention in Los Angeles August 7 – 10? If so, please stop by our booth in the exhibit hall! I’d love to meet you! Plus, we’ll be giving away FREE classes, including our marketing and business classes!
Check out our new Fitness Business Institute! We have a new catalog of sales and marketing classes designed specifically for YOU! http://www.witseducation.com/business-institute/