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Home Bodies: The In-Home Personal Training Market

The Comforts of Home
For the fitness entrepreneur, zeroing in on the in-home training market can be a lucrative enterprise. Many clients prefer the convenience and accountability offered by in-home training. Not having to groom and dress for the public and not having to commute to the gym can be big time-savers for busy clients. Some clients are uncomfortable exercising in public, and prefer to train in the privacy of their own homes. Clients who are celebrities on a small or grand scale can escape the limelight through in-home sessions.

man with yoga mat
Do Your “Home” Work
Before taking on in-home clients, be sure to do your homework. Check your local zoning laws to see if there are any statutes prohibiting in-home training services. Schedule to allow plenty of commute time between sessions. Consider liability issues, and find out if your prospective client’s insurance covers incidents occurring in the home. Purchase your own liability policy to protect yourself from potential lawsuits. Before entering a stranger’s home, consider your own safety. Predators often post ads for in-home services. To protect yourself, work from referrals, and carefully screen potential clients.

kettle bell
Gear Up
Training in a client’s home often requires creative programming. While some clients have well-equipped home gyms, most do not. Lugging heavy weights in and out of a client’s home is an option, but not an ideal scenario. Elastic resistance, medicine balls and BOSU trainers are light weight and easy to transport. Consider gifting your new client with an inexpensive stability ball to keep in their home. Many clients are willing to invest in their own dumbbells and kettle bells that do not require much storage space. Scope out your client’s home and make use of stairs, decks, pools and play structures. Pay close attention to safety hazards in confined spaces.

Home Office
While most of your work will be performed in your clients’ homes, you will still need to perform record-keeping, budgeting, research and other business-related activities. As an independent contractor, maintaining a home office gives you an important tax deduction. Set aside an area where you do only business-related activities. Keep it organized and clutter-free. You can often deduct computers, printers, office supplies and other business-related items from your taxes. You can even claim your car as a business expense. However, some states charge yearly property taxes on high-ticket business deductions. Unless you are making a substantial amount of money, you may be better off taking a standard, non-itemized business deduction.
If you have the need to succeed and the drive to thrive, then W.I.T.S. is here for you, offering online business tools and courses that will set you on the path to prosperity. Check out our Business Success Skills, Fitness Management, Certified Personal Trainer, and Certified Older Adult Fitness Specialist courses. We are here to help you succeed!
References and Credits
ACE Fitness: Tips for Successfully Training Clients in Your Home

IDEA Health and Fitness Association: Reward Carries Risk: A Liability Update
Reward Carries Risk: A Liability Update

Internal Revenue Service: Deducting Business Expenses

New York Times: A Good Excuse to Stay Home from the Gym

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2 thoughts on “Home Bodies: The In-Home Personal Training Market

  1. I’m definitely the type of person who is not comfortable working out in a public, so I don’t like going to the gym. I think it is a great idea to hire a personal trainer who can come to my home. I think I could get a much better work out when I don’t have to worry about feeling self-conscious.

  2. We have done this on occassion for people who have extremely busy schedules and want some “consultation” type personal training. It certainly has its benefits and can be quite effective if the person is dedicated and keeps the program going on their own time as well. With that said, for people who do not feel comfortable in public, it can be a great option.
    – Daryl from

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