Breaking into the fitness industry in this era isn’t as easy as it used to be. In the past, there were only gyms, but now, with the advancements in the industry, it has become quite versatile. However, you can use this versatility in your favor and create a unique fitness business model.
You don’t require any management education for these businesses, but it can help you a lot. So if you’re interested, W.I.T.S Education has an online program for fitness management that’s designed to improve your interpersonal and management skills.
If you have an entrepreneurial mindset and want to start your own fitness business, we’ve got some ideas that don’t cost a lot and offer an easy way to rope in more clients.
Online Fitness Classes
If the lockdown has taught us one thing, it’s that any business can be done online, no matter how complicated it seems. Now, online fitness isn’t exactly a new idea. In fact, it has been around for ages. However, the key to gaining more clients is to offer something unique.
Depending on your skills, you can capture a niche and offer your fitness services. The best way to get more clients is by offering short workout sessions for people too busy to join a gym. Since people will be working from their homes, you won’t need to invest in gym equipment or a studio.
Boutique Fitness Studio
Boutique fitness studios are workout spaces designed for highly specific fitness training. These studios often operate on the membership model. However, due to the specific nature of the workout, limited space is required. Moreover, you don’t need to invest in different kinds of fitness equipment either.
The most popular forms of workouts for a boutique studio are yoga, Pilates, and cycling. In addition to that, you won’t even need to spend a lot on maintenance since the space is limited and the equipment is less. So, you’ll only spend a fraction of what a proper gym would require in the long run.
Invest In A Franchise
If you don’t have any specific requirements for your fitness business or you don’t want to enter a specific niche, you can always purchase a gym franchise. Many big names in the fitness industry have multiple franchises all over the country. Not just that, but their brand name and quality also attract people.
As a result, you won’t have to build your gym’s reputation from scratch, work hard to gain clients, and define a business model. Instead, all you have to do is pay for a franchise and ensure the business is conducted as per the company’s rules and practices. Over time, you can purchase many franchises of different renowned gyms and increase your business.
Outdoor Fitness Studio
Outdoor fitness has integrated well with the wellness industry and has opened up many opportunities for trainers to work in different niches. As a result, the opportunities to create new businesses are endless. In addition, the target audience adds more flexibility to the business model.
For example, you can start an outdoor yoga class for your business on the weekends. That way, the people who don’t get any free time during the week can use your services, such as moms and students who have a tougher schedule during the weekdays.
Outdoor facilities don’t cost that much because they don’t require any special equipment, and you can work out an agreement for the space with your local government.
At-Home Personal Trainer
While this isn’t the most popular option, it’s still worthwhile. Many upper-class people have in-house gyms that they use for fitness training. These people pay high amounts to personal trainers for one-on-one training sessions in their homes.
This is a tough niche to enter because a lot of the exposure is dependent on word-of-mouth marketing. However, thanks to social media, things are changing. These days you can post ads for your services online and easily get a few clients to use your services. But to do that, you’ll first need to create a social media presence. Additionally, you can even offer free or discounted sessions to prospective clients.
Wellness Fitness Classes
If you have a fitness studio and want to expand your business, entering the wellness industry is a great option. Wellness fitness doesn’t rely on gym equipment or any other machinery for clients. Instead, you only need an open space.
Besides that, wellness fitness classes aren’t always centered around exercise. Most clients want to destress after a tough week and stay on top of their health. There are many ways to customize your sessions depending on what the customers want. Not just that, but you can even categorize these sessions to reach a wider audience.
Special Fitness Hour
A special fitness hour means allocating a specific time for certain exercises or groups. Most gyms offer these services, and they can generate additional income without offering extra services.
For example, you can offer special senior hours at your gym to facilitate the elderly clients who want to work out at their own pace without being interrupted by younger people. Or you can have a special yoga hour for people interested in doing yoga.
Similarly, there are many ways you can offer these special hour sessions, and many people are willing to pay for them. You have to figure out what the prospective clients want, and you’re good to go.
Moreover, these sessions don’t necessarily need to be hour-long sessions; they can be of any length depending on the requirements of the workout and the clients. Besides that, you can take this up a notch and hire specific trainers to train during these sessions. That way, you can charge a premium fee and improve your business.
If you want to improve your fitness training skills to reach a wider clientele, check out the fitness training courses offered by W.I.T.S Education. W.I.T.S offers courses in the domain of medical fitness training, group exercise training, senior fitness training, and youth fitness training.
Our institute is also accredited by the American Council of Education to facilitate college students in earning their degree credits. Moreover, we have a hybrid teaching model that offers students online classes and hands-on in-person practical training sessions. So visit our website and enroll today!