It’s hard to imagine what life would be like without the various forms of social media that influence our lives each day. Do you have a social media presence? Is it for your personal use or strictly for your professional use? If you do, you’re part of an ever-growing population that is adopting the likes of Facebook, Twitter, Instagram, and other platforms. Over the past ten years, the use of social media has exploded. According to Forbes, there are now 5.2 billion individuals with cell phones on this planet and there are 3.8 billion social media users. That means that, in all likelihood, 2020 will be the final year where less than half of the Earth’s population will be using some form of social media. That’s a pretty shocking statistic!
Looking back at the first paragraph of this post, if you answered “yes” to the question posed, you’re already on your way! What matters most to you is whether or not you’re truly maximizing your presence by understanding the role of social media in the promotion of your brand or business.
If you answered “no” to the question posed in the opening paragraph, what is it that is holding your back from tapping into this massive pool of potential revenue? Most people who avoid social media cite a lack of tech savvy or fear of “misuse” as their primary reasons for not getting their brand or business online. Consider, though, the potential revenue you may be missing out on.
A large part of proper social media use is increasing your visibility. The more visible you become, the more likely you are to monetize your online presence. Did you know that, in 2020, companies are expected to spend nearly $43 billion on social media advertising and, by 2022, companies will invest $15 billion on influencer marketing? Influencers, by definition, are people who have built a reputation for their knowledge and expertise on a specific topic. These people, through their posts, have gathered such a following that brands and companies are willing to actually pay them for their exposure!
Social media newbies and veterans alike can benefit from the introductory concepts taught in this mini-course. For example, one of the most important things about using interactive social media is “likeability”. Do people who view your content find it to be worthwhile? Do they like viewing your content enough to follow you or give your post the cherished “like”? Whether you’re using Facebook, Twitter, Instagram, LinkedIn, or one of the many other platforms available, Finding Your Customers: Listen, Define, and Think to Increase Your Social Media Presence will give you the necessary tools to help you increase your social media presence and, more importantly, become more “likeable” online. You will learn how to listen online, how to target markets using different social media outlets, and develop more authentic online relationships that will increase business and sales.
 Koetsier, John. “Why 2020 Is A Critical Global Tipping Point For Social Media.” Forbes, Forbes Magazine, 19 Feb. 2020, www.forbes.com/sites/johnkoetsier/2020/02/18/why-2020-is-a-critical-global-tipping-point-for-social-media/#120e135b2fa5.
 Cooper, P. (2020, April 23). 43 Social Media Advertising Stats that Matter to Marketers in 2020. Retrieved from https://blog.hootsuite.com/social-media-advertising-stats/
 Schomer, A. (2019, December 17). Influencer Marketing: State of the social media influencer market in 2020. Retrieved from https://www.businessinsider.com/influencer-marketing-report