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Lifecycle of a Personal Trainer: the high cost of low skills training

At one time, personal trainers had the coolest job around, and anyone who had their own personal trainer was ranked among the beautiful people. It was also a lucrative and viable career path for fitness professionals who had enough knowledge and charisma to attract well-heeled clients and help them reach their goals. 

That all changed when gyms began to put the hammer down on freelancers and hired their own trainers at low wages, keeping the lion’s share of revenues for themselves. Over time, that business model all but destroyed personal training as a sustainable career path and caused gym owners to shoot themselves in the foot with a costly cycle of employee training and turnover. 

The below infographic illustrates the typical Lifecycle of the average personal trainer:

Lifecycle of a Personal Trainer

The High Cost of Turnover

Low conversions, low client retention rates, dissatisfied customers and high trainer turnover all cost gym owners enormous amounts of money each year.

These important metrics should be applied to evaluate the performance of any gym’s personal training program:

  • The annual turnover rate for personal trainers runs between 80-90% on average: the optimal employee turnover rate is 10% or less.
  • The minimally acceptable sales conversion rate is 40%, and the optimal rate is 70%. To calculate this metric, divide the number of conversions by the number of prospects a trainer has pitched.
  • The optimal annual client retention rate is 80-90%. Divide the number of clients lost by the number retained.

Ironically, most gym owners don’t bother to track these metrics, and many are unaware of them. For trainers, having quantitative performance metrics would empower them to self-evaluate and monitor their own job performance. Yet in most cases, trainers have no idea what good job performance looks like. 

Factors Contributing to Trainer Turnover

Many people pursue a personal training career because they have a true passion for fitness and want to share it with others. Yet the actual demands of the job can quickly erode a new trainer’s enthusiasm, especially if they don’t feel valued or get the necessary training and support to succeed. 

Factors that contribute to high trainer turnover include:

  • Inadequate job training and poorly defined performance criteria
  • Erratic scheduling, with long hours and split shifts
  • Low pay, with minimal opportunities for advancement
  • Pressure to sell with inadequate sales training and support
  • Burnout from overtraining

The Importance of Skills Training

Most new trainers are hired based on academic credentials, or on a particular brand of certification. Yet during the screening and hiring process, critical skills training and experience is often overlooked. 

This problem partially stems from an antiquated business model that is still applied today. In the early days of fitness clubs, back in the 1970s, very few employees came to the table with any type of credentials or experience, and skills training took place on the job. In most cases, senior employees were responsible for training new hires. Then, as now, gym employee turnover was high.

The old-school model no longer works for several reasons: 

  • Personal training was not offered as a service by most gyms until the early 2000s, but the business model was never updated to include this new employee demographic
  • The job of Personal Trainer demands much higher levels of knowledge and skills than the fitness advisor of old
  • Personal training is a substantial revenue generator, and demands more attention from management to reach its potential
  • Asking a senior trainer to help on-board a new hire imposes an inherent conflict of interest, since trainers often compete for new clients

 

It makes sense to hire new trainers who already possess knowledge, skills and experience. Doing so will increase conversions, elevate client retention rates and reduce costly employee turnover, resulting in higher profits. 

Skills Training for Personal Trainers

If you are serious about building a successful and sustainable fitness career, don’t cut corners on your certification. Get the support, knowledge and hands-on experience you need to succeed with a fitness certification from W.I.T.S.

Advantages of a W.I.T.S. certification include: 

  • Fully NCCA accredited: The only practical skills competency exam in the industry, along with our written exam.
  • Recognized by employers nation-wide: Graduates that perform!
  • Available in colleges, universities and online.
  • Taught by qualified and experienced industry professionals.
  • Internship program available to cement your skills.
  • Friendly customer service and support.
  • Online continuing education at your fingertips.

Find Your Niche and Build Your Fitness Career

Build your skills and knowledge and become a top trainer. Choose from any of our professional fitness course for skills training and certification:

Join the W.I.T.S. family of industry leaders today, and build your fitness career on a solid foundation.

 

 

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Terri Turner Introduced as Certified Personal Training Instructor in Virginia

Terri TurnerW.I.T.S. would like to introduce Terri Turner. We are excited to have such a tremendous Certified Personal Trainer & health educator work with the future fitness leaders of tomorrow.

Terri Turner has been working in the fitness industry as a personal trainer and coach for 16 years. She received her Masters Degree in Exercise Science with a concentration in Health Promotion & Lifestyle Wellness. She is also a certified Wellness Coach, Children’s Fitness Specialist and a CPR/First Aid instructor through the American Red Cross. Terri is a former IFBB professional figure competitor, GNC sponsored athlete and fitness model. She loves helping her clients reach their fitness goals and mentoring future personal trainers.

Turner will be teaching at the following W.I.T.S. locations in Virginia :

Virginia Beach Adult Learning Center
5100 Cleveland Street
VA Beach VA 23462

About W.I.T.S.

World Instructor Training Schools (W.I.T.S.) took the national stage in 1993 to change the fitness industry. W.I.T.S. develops and administers certification programs for competent practice in personal training. W.I.T.S. is the first in the fitness industry to earn NCCA accreditation for testing the written core knowledge and practical skill competencies of personal training. W.I.T.S. offers fitness courses and certification testing locations in 39 states in the U.S. and in Canada. W.I.T.S. has the largest college and university testing network in the industry.

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Joseph Giandonato Introduced as Certified Personal Training Instructor in Pennsylvania

Joseph GiandonatoW.I.T.S. would like to introduce Joseph Giandonato. We are excited to welcome Joseph back for another year of teaching for W.I.T.S. with whom he’s proudly served as a faculty member since 2010.

Joseph has been involved in the fitness industry for 15 years in a number of capacities, ranging from a collegiate strength and conditioning coach to employee wellness manager. He possesses graduate degrees in exercise science and business administration and presently serves as an adjunct professor at a number of four year colleges and universities throughout the greater Philadelphia area. Joseph currently oversees fitness programming and recreational facilities at a medical school and resides in the Philadelphia suburbs.

Giandonato will be teaching at the following W.I.T.S. locations in Pennsylvania:

Delaware County Community College
901 Media Line Road
Media, PA 19063

About W.I.T.S.

World Instructor Training Schools (W.I.T.S.) took the national stage in 1993 to change the fitness industry. W.I.T.S. develops and administers certification programs for competent practice in personal training. W.I.T.S. is the first in the fitness industry to earn NCCA accreditation for testing the written core knowledge and practical skill competencies of personal training. W.I.T.S. offers fitness courses and certification testing locations in 39 states in the U.S. and in Canada. W.I.T.S. has the largest college and university testing network in the industry.

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Crystal Grimshaw Introduced as Michigan Certified Personal Trainer Instructor

Crystal GrimshawW.I.T.S. would like to introduce Crystal Grimshaw. We are excited to have such a tremendous Certified Personal Trainer & health educator work with the future fitness leaders of tomorrow.

Crystal has her Masters in Exercise Physiology and currently works as a clinical exercise physiologist for Henry Ford Hospital. She has been an ACE Certified Personal Trainer since 2012 working with clients one on one and in small groups. She has additional training in Spinning, Yoga, Senior Fitness, Kickboxing, Group Fitness, Zumba and Nutrition.  She has a passion for utilizing exercise to help improve functional fitness and has worked with clients with multiple sclerosis, orthopedic injuries post physical therapy, lupus, sarcoidosis, heart disease, diabetes, cancer, and more. She also has her Bachelors of Fine Art in Dance and has taught ballet since 2008. She has incorporated her love for fitness in her dance classes to help improve her dancers’ technique with sport specific exercises. She has been teaching for W.I.T.S since early 2017 and her favorite topics are exercise physiology and nutrition. In her spare time she enjoys running everything from 5Ks to obstacle course races!

Grimshaw will be teaching at the following W.I.T.S. locations in Michigan:

Macomb Community College
Center for Continuing Education
14500 E. 12 Mile Road
Warren, MI 48088

About W.I.T.S.

World Instructor Training Schools (W.I.T.S.) took the national stage in 1993 to change the fitness industry. W.I.T.S. develops and administers certification programs for competent practice in personal training. W.I.T.S. is the first in the fitness industry to earn NCCA accreditation for testing the written core knowledge and practical skill competencies of personal training. W.I.T.S. offers fitness courses and certification testing locations in 39 states in the U.S. and in Canada. W.I.T.S. has the largest college and university testing network in the industry.

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Mark Cassidy Introduced as Pennsylvania Certified Personal Trainer Instructor

Mark Cassidy - Certified Personal Trainer InstructorW.I.T.S. would like to introduce Mark S. Cassidy, MS. who has been a faculty member since 2000.

Mark Cassidy has obtained degrees in Business from Delaware County Community College, Exercise Physiology from Temple University, and Organizational & Business Psychology from the Philadelphia College of Osteopathic Medicine.

Cassidy has played Baseball, Basketball & Track competitively.  He became actively involved with Strength Training at the age of 16, when his parents bought him his first weight-set.  Mark has over 25 years of professional experience with the Health & Fitness Industry as a Fitness Trainer, Sales Representative, Facility Manager, Sports Coach, Sports Referee & Strength Coach.

Mark has helped train numerous professional and college basketball players during his career; and continues to assist in various high school and youth sports programs.  Mark believes that everyone can reach their maximum potential, if they are willing to put in the time and effort to be successful.

Cassidy will be teaching at the following W.I.T.S. locations in Pennsylvania:

Delaware County Community College
901 Media Line Road
Media, PA 19063

About W.I.T.S.

World Instructor Training Schools (W.I.T.S.) took the national stage in 1993 to change the fitness industry. W.I.T.S. develops and administers certification programs for competent practice in personal training. W.I.T.S. is the first in the fitness industry to earn NCCA accreditation for testing the written core knowledge and practical skill competencies of personal training. W.I.T.S. offers fitness courses and certification testing locations in 39 states in the U.S. and in Canada. W.I.T.S. has the largest college and university testing network in the industry.

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Alison Volpe Introduced as Certified Personal Trainer Instructor in Florida

Alison Volpe, Certified Personal Trainer InstructorW.I.T.S. would like to introduce Alison Volpe. We are excited to have such a tremendous Certified Personal Trainer & health educator work with the future fitness leaders of tomorrow.

Alison Volpe, MS, LMT, CPT – is the owner of Pro Elite Massage & Wellness LLC. She has over twenty years of experience in the spa & fitness industry and holds a master’s degree in Exercise Physiology with a concentration in Sports and Conditioning. In addition, she holds numerous certifications in massage therapy and fitness.

Alison is a certified personal trainer with additional specializations in Corrective Exercise, Wellness Coaching, Fitness Nutrition, Fascia Stretch Therapy, and Group Exercise. She has a great deal of experience in all aspects of massage therapy with a specialization in sports massage. She completed an internship with the Florida Marlins and Miami Dolphins.

Volpe has worked with numerous professional athletes from Olympic athletes, pro wrestlers, MLB, NFL, NBA, actors and actresses, musicians and acrobats. She is exceptionally skilled in relieving chronic pain and rehabilitating clients to overcome injuries.

Alison has had a great deal of experience in providing pregnancy and infant massage at local hospitals and health clinics. Her years of experience in five star spas and fitness centers has enabled her to deliver outstanding quality service to all her clients.
Alison is a highly experienced educator teaching massage therapy & fitness at various institutions. She has a true passion for health & wellness and firmly believes in offering top quality services to all her guests.

Volpe will be teaching at the following W.I.T.S. locations in Florida:

3209 Virginia Avenue
fort pierce, FL 34981

About W.I.T.S.

World Instructor Training Schools (W.I.T.S.) took the national stage in 1993 to change the fitness industry. W.I.T.S. develops and administers certification programs for competent practice in personal training. W.I.T.S. is the first in the fitness industry to earn NCCA accreditation for testing the written core knowledge and practical skill competencies of personal training. W.I.T.S. offers fitness courses and certification testing locations in 39 states in the U.S. and in Canada. W.I.T.S. has the largest college and university testing network in the industry.

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Dorene Campo Teaches Certified Personal Trainer Course in Florida

Dorene Campo W.I.T.S. Certified Personal Trainer InstructorW.I.T.S. would like to introduce Dorene Campo. We are excited to have such a tremendous Certified Personal Trainer & health educator work with the future fitness leaders of tomorrow.

Dorene Campo is a Self-Employed Certified Personal Trainer/Bootcamp Instructor, with over 10 years’ experience in the health and fitness industry.  She holds certifications from 2 different schools for Strength / Fitness and Exercise and is also accredited with Bootcamp and Jillian Michaels Shred certifications.

Her main objective is to help people reach their goals with fitness and enjoy the process. Dorene provides private, tailored and functional strength and body conditioning/ training that she personally creates on a daily and weekly basis, to individuals as well as groups. She is very passionate about fitness and helping people reach their goals feel good about themselves.  As a self-employed, business owner, Dorene takes her job very seriously and personally.  She spends a lot of time working with her clients to reach their individual goals of weight loss, toning and shaping, building strength, getting healthy or just conditioning. Dorene makes her clients goals, her goals; and develops the right plans/routines to help them reach their goals and implement the steps to get there.  When not training, Dorene likes to spend time with her husband and dog or visiting her mom.

Dorene Campo will be teaching at the following W.I.T.S. locations in Florida:

Stetson University
421 North Woodland Blvd.
Deland, FL 32723

About W.I.T.S.

World Instructor Training Schools (W.I.T.S.) took the national stage in 1993 to change the fitness industry. W.I.T.S. develops and administers certification programs for competent practice in personal training. W.I.T.S. is the first in the fitness industry to earn NCCA accreditation for testing the written core knowledge and practical skill competencies of personal training. W.I.T.S. offers fitness courses and certification testing locations in 39 states in the U.S. and in Canada. W.I.T.S. has the largest college and university testing network in the industry.

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Trish McDonough Teaches Certified Personal Trainer Course in Illinois

W.I.T.S. would like to introduce Trish McDonough. We are excited to have such a tremendous Certified Personal Trainer & health educator work with the future fitness leaders of tomorrow.

Trish McDonough - Certified Personal Trainer Instructor“My name is Trish McDonough. By day, I am a full-time certified K-12 educator teaching Adapted Physical Education (APE).  I earned my B.S.Ed. and my M.S.Ed. from Northern Illinois University in Kinesiology and Physical Education with honors.  As a graduate research assistant and teaching assistant at NIU, I taught classes such as Yoga, fitness walking, badminton, and was one of the CAPE Program student-teaching clinical coordinators.  By night, I am an instructor for the Certified Personal Trainer Program offered via World Instructor Training Schools (WITS) at the College of DuPage.  Coincidentally, I have a history with both institutions. I became certified in personal training through WITS at the College of DuPage.  In addition, the College of DuPage is not only where I earned my A.A. degree with honors, but I also obtained a pharmacy technician certification (via a third-party organization), and was a track & field national champion and a cross country national qualifier.  During my leisure, I particularly enjoy family, spirituality, outdoor adventure based activities (i.e. paddle boarding, kayaking, zip lining, etcetera), being a fitness junkie, and reading (anatomy & physiology).  In fact, I love all four so much, I often combine these passions.  Three interesting tidbits about myself is that I’ve met and taken pictures with fitness celebs, I once tried out for the  show American Gladiators, and I once saved two dogs lives on separate occasions.  Talk about being at the right place at the right time!”

McDonough will be teaching at the following W.I.T.S. locations in Illinois:

College of Dupage
425 Fawell Blvd.
Glen Ellyn, IL 60137

About W.I.T.S.

World Instructor Training Schools (W.I.T.S.) took the national stage in 1993 to change the fitness industry. W.I.T.S. develops and administers certification programs for competent practice in personal training. W.I.T.S. is the first in the fitness industry to earn NCCA accreditation for testing the written core knowledge and practical skill competencies of personal training. W.I.T.S. offers fitness courses and certification testing locations in 39 states in the U.S. and in Canada. W.I.T.S. has the largest college and university testing network in the industry.

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Martha Swirzinski Teaches Certified Personal Trainer Course in Virginia

Martha Swirzinski - Certified Personal Trainer TeacherW.I.T.S. would like to introduce Martha Swirzinski. We are excited to have such a tremendous Certified Personal Trainer & health educator work with the future fitness leaders of tomorrow.

Dr. Martha Swirzinski is an associate professor at Thomas Nelson Community College and teaches both online and face to face courses in the department of Health and Exercise Science. She has been a certified personal trainer since 1994 and has experience working in various roles pertaining to health and fitness. Dr. Swirzinski has been a part of the W.I.T.S. faculty since 2009 as a both a test proctor and instructor and has recently transitioned into being an online mentor.

Swirzinski will be teaching at the following W.I.T.S. locations in Virginia:

Virginia Beach Adult Learning Center
5100 Cleveland Street
Virginia Beach, VA 23462

About W.I.T.S.

World Instructor Training Schools (W.I.T.S.) took the national stage in 1993 to change the fitness industry. W.I.T.S. develops and administers certification programs for competent practice in personal training. W.I.T.S. is the first in the fitness industry to earn NCCA accreditation for testing the written core knowledge and practical skill competencies of personal training. W.I.T.S. offers fitness courses and certification testing locations in 39 states in the U.S. and in Canada. W.I.T.S. has the largest college and university testing network in the industry.

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Jennifer Paczas Teaches Certified Personal Trainer Course in Michigan

Jennifer Paczas, certified personal trainer instructorW.I.T.S. would like to introduce Jennifer Paczas. We are excited to have such a tremendous Certified Personal Trainer & health educator work with the future fitness leaders of tomorrow.

Jennifer is a personal trainer, sports performance coach and group exercise instructor with 23 years of experience. She carries a bachelor’s and master’s degree in exercise science, as well as over twenty certifications/licenses in the industry. Jennifer teaches health and wellness at the collegiate level and trains clients both on ground and online. As a professional physique competitor, for the last 5 years, she also makes sure to practice what she teaches.

Paczas will be teaching at the following W.I.T.S. locations in Michigan:

Washtenaw Community College
4800 East Huron River Drive
Ann Arbor, MI 48105

About W.I.T.S.

World Instructor Training Schools (W.I.T.S.) took the national stage in 1993 to change the fitness industry. W.I.T.S. develops and administers certification programs for competent practice in personal training. W.I.T.S. is the first in the fitness industry to earn NCCA accreditation for testing the written core knowledge and practical skill competencies of personal training. W.I.T.S. offers fitness courses and certification testing locations in 39 states in the U.S. and in Canada. W.I.T.S. has the largest college and university testing network in the industry.