Clients come and go – as a certified fitness trainer, the trick in keeping your business going strong and your client list high to make consistent efforts to attract new clients. You must expand your skill set to attract new clients, from continuing education online fitness trainer programs to specialized personal health training programs.
If you put in a great deal of effort, it will become easier to have clients lining up for your services. Learn how to market yourself effectively. Here are four ways to attract new clients and use your passion for fitness to improve the lives of others.
Invest In Social Media
Digital is the best way to go. Platforms like Facebook, Instagram, Twitter linked with your website will allow you to target the right type of audience. Email campaigns or social media campaigns work best to build a higher client ratio but make sure you have contact info or chat windows for them to engage you.
If you’re just beginning your journey as a personal trainer, then W.I.T.S offers in-person and online options for all learning best practices. You can explore multiple personal trainer certification options and sign up for webinars as per your need.
Prove Your Value As A Certified Personal Trainer
World Instructor Training Schools, W.I.T.S., Personal Trainer is the only organization to receive NCCA accreditation in the health trainer programs’ with practical skills and theoretical knowledge. There is no replacing hands on skills and mastering them to have long time success
Start your health and fitness career with the industry’s most comprehensive certifications. Through W.I.T.S, you can become certified as a personal trainer, group fitness trainer, older adult trainer, and much more.
Offers Courses in Universities and Colleges
Seeking out to offer courses in universities and colleges is a great opportunity to network and build your professional resume. W.I.T.S. teaches health, fitness, and overall wellness in educational institutions because this is a health occupation where you change people’s lives.
W.I.T.S offer fitness certification courses and certification testing locations all over North America. Gain knowledge at the largest college and university-partnering network in the fitness industry.
More Than Certification: Education/ Training Courses
Attract your clients based on the other services you offer apart from fitness. Establish expectations of what customers will experience from your variety of services.
W.I.T.S offers much more than just certifications to its clients. A higher learning standard is maintained and followed to ensure your career skills are effective and safe for clients and long term success.
If you’re looking for a personal fitness trainer certification or a group exercise instructor certification, W.I.T.S has got you covered. Contact us today to start your journey into the fitness industry!
I have been a big supporter for years that if your goal is to run your own fitness studio or review and revamp your business plan with purpose, then the Small Business Administrator (SBA) is your answer. Many of your questions can be answered for your business approach to help you be more efficient and successful. I urge you to sign up with this group as knowledge is power and this is FREE. You will learn how to get a regular newsletter and mentor to push forward with solid strategies. Check this out and make the time for this no cost program.
The U.S. Small Business Administration and SCORE are partnering to host this 3-Day Virtual Summit for National Small Business Week 2021. It is offered to small business owners, entrepreneurs, and those aspiring to start their own businesses.
Participate in this interactive, online summit to listen to practiced advice on current business strategies, meet other business owners, and chat with industry experts!
Whether you recently became a personal trainer or have been providing fitness training services for years, you should have a good grasp on the importance of marketing.
If you fail to market your services, facility, or even yourself as a trainer, you’ll struggle to reach more people and increase your audience base. You’ll also fail to become one of the top personal fitness trainers in your city, which is easily the topmost goal among trainers.
In this blog, we’ll walk you through three actionable marketing tips for personal trainers who are interested in growing their business. Continue reading.
1. Make the Most of SEO
When it comes to digital marketing, SEO (search engine optimization) should be your biggest focus. By creating a winning SEO strategy that comprises on-page, off-page, local, and technical elements, you can reach, engage, convert, and retain more clients.
As you rank higher on Google SERPs (search engine result pages), you’ll generate more traffic. As more and more people approach you and turn into long-term clients, your business will steadily grow.
We also recommend equipping your website with high-quality content on fitness, exercise, health, sports-related topics. As you optimize your content, you’ll reach more people and increase your conversion rate.
In the 2020s, you cannot deny the power of social media. If you want your services to get seen by more people, leverage the top social media apps, i.e., Facebook, Twitter, and Instagram. If you’re willing to go the extra mile, we also recommend making the most of YouTube, Snapchat, Pinterest, and TikTok. The latter is especially popular among the younger audience that’s actively seeking personal trainers.
3. Highlight Your Certification
Today, a large majority of clients are looking for certified personal trainers. If you’re not certified, you’ll fail to get as many clients. In fact, non-certified personal trainers also lose clients to certified personal trainers in the long run. We recommend applying for certification and highlighting this feature every chance you get.
Mention that you’re a certified fitness trainer on your website, in your social media bio, on review sites, and other professional networking pages. Your certification should be visible to your clients, potential clients, and industry professionals who may partner with you down the road.
If you’re interested in becoming a certified personal trainer, we can help. Explore our personal fitness trainer certification courses to get started. Our team works assiduously to help you start a fulfilling career and transform many lives along the way. Whether you’re seeking group exercise instructor certification or fitness instructor certification, we’ll help you actualize your goals through theory and hands on in-person practical skill labs. Our internship partnerships with employers will walk you into jobs.
By Joseph Giandonato, MBA, MS, CSCS Faculty Member World Instructor Training Schools
The murmuring of cases of the COVID-19 Delta variant has sounded the alarms of multiple public health agencies throughout the US in recent days. As of Tuesday, July 20th, the Delta variant represents 83% of new COVID-19 cases — which since the middle of July has averaged 32,837 new cases per day nationwide. Additionally, hospitalizations in that same span are up 35% from the week prior according to data from the Centers for Disease Control and Prevention (CDC).
The Delta variant’s ascension comes at a time as many of us are finally settling back to the settings in which were most comfortable working with our clients, athletes, and students.
Let’s first dispel some falsehoods about the Delta variant and provide fitness professionals and facility operators suggestions on how to remain open in light of its recent proliferation.
1. The Delta variant is more dangerous than COVID-19. FALSE.
Variants are mutations of a virus and festooned nomenclature, in this case Greek alphabet characters to differentiate them from the original virus (COVID-19 Alpha) and other forms. A hallmark of the Delta variant are pronounced spike proteins which make it easier to penetrate cells and gain entry into angiotensin-converting enzyme 2 (ACE2) which are found within the cells of the skin, smooth muscles, bronchial tract, and sebaceous and eccrine glands. Delta variant is highly transmissible and potentially more contagious than COVID-19 but no more dangerous.
By Joseph Giandonato, MBA, MS, CSCS Faculty Member World Instructor Training Schools
Whether you are a newly minted college graduate or returning to the classroom following a layoff, W.I.T.S. will help you pave a path to successfully entering the fitness industry through an assortment of evidence-based pedagogical measures.
Unlike most fitness organizations, W.I.T.S. provides (30) contact hours of live instruction facilitated by an experienced fitness professional. Lectures are delivered in-person or virtually with practical sessions hosted in actual fitness settings, enabling students to learn and become confident with core tenets of personal training including interviewing, assessing, testing, training, and coaching clients.
Faculty members are well versed in educational theory and engender self-directed learning environments within the classroom and in the gym — students are given greater autonomy complemented with subtle guidance from the instructor, which is conducive to active learning. This model contrasts traditional teacher-directed models in which the teacher dictates the exchange of knowledge and cadence at which it is delivered. For aspirant and nascent fitness professionals, knowing how and why and being able interpret complex scientific information and exercise training methodologies in non-technical language for clients is critical and these skills are gained through our self-directed learning environment.
Research has shown that active learning is far more effective than passive learning — or merely being the recipient of information — in acquiring knowledge. Many of our faculty members employ the “E.D.I.P.” model to ensure competency of a given skill or subject area is established.
Educate: Students are provided a background or historical overview or rationale.
Demonstrate: Students are shown a process or procedures employing practical or real-world examples.
Imitate: Students are asked to imitate the skill or iterate the knowledge shared with them.
Practice: Students are encouraged to practice or apply said skills or knowledge until competency is achieved.
Professional and life experience is leveraged to the students’ benefit. The adage of “life is the best teacher” aptly fits here. We all bring diverse and unique professional and personal experiences to the W.I.T.S. Personal Training Certification Course. A culmination of those experiences shaped you into the person you are today, likely congealed into the watershed moment needed for you to transition into or take a new step within the fitness industry and will undoubtedly influence your approach and interest areas, as you grow as a fitness professional.
NCCA is the industry accepted standard but W.I.T.S. took it a step further to be the only fitness certification to have the practical skills exam accredited as well. None of the other fitness industry certifications has this credential in this area. Building out the infrastructure enables the W.I.T.S graduates and their employers to know that they can perform!
Upon successful completion of the course, apply those credits towards a degree. The American Council of Education recognizes W.I.T.S. as an education provider. Students who complete the course and pass the certifying examinations are eligible to be granted (3) college credits than can be applied to an academic degree program.
Joseph Giandonato, MBA, MS, CSCS has been a faculty member of the World Instructor Training Schools since 2010. Presently, Joe serves as an Employee Wellbeing Coordinator at the University of Virginia where he assists with the design, delivery, oversight, and evaluation of UVA’s comprehensive and award-winning employee wellness program, Hoos Well. Previously, Joe served as a Fitness and Recreation Specialist at Philadelphia College of Osteopathic Medicine, Manager of Health Promotion and Wellness at Drexel University, and Head Strength and Conditioning Coach and Fitness Director at Germantown Academy. Additionally, Joe maintains adjunct faculty appointments at Eastern University and Chestnut Hill College where he teaches exercise science electives. He is currently pursuing his doctorate in education and is studying the role of physical activity on mental health.
Deciding on a career path that you have a passion for can be challenging for most people. You have to consider the level of interest you have, the long-term benefits of the profession, and whether or not you can pursue the career for a long time. For example, suppose you are one of the people who are passionate about their body’s fitness and try to lead a healthy lifestyle. In that case, you can change your passion into a highly rewarding career by becoming a personal trainer. But is it the career change that you need?
To help you decide, we have compiled the top 4 reasons why you should become a personal trainer, essentially making your gym your workplace.
1. Opportunities and Monetary Benefits
The continuous increase in the number of people facing obesity has given the weight loss industry a boom in recent years. Fueled by the need to live a healthier lifestyle, people seek the help of fitness trainers to help them stay active and lose weight. With this growth in the industry come career opportunities and an ever-increasing salary for the professionals in the field. And well, who doesn’t love some extra bucks, right?
Working as a personal trainer can give you the satisfaction of working on your own. This will not only help you become your own boss by setting a flexible schedule and timings, but it will also give you a sense of job security that is often missing when one works for somebody else. So you can pursue your passion for fitness and the ambition to build your own brand simultaneously by working as a PT.
3. Job Satisfaction
Working as a certified fitness trainer will allow you to make a difference in people’s lives and witness it firsthand. By working with people to help them improve their lives and achieve their goals, you will get a sense of job satisfaction that is missing when one works long hours sitting behind a desk at work.
4. Engaging Career
Being a personal trainer will allow you to have a career that doesn’t require you to sit long, strenuous hours behind a work desk, doing something that you are not even passionate about. Instead, it will prove to be an engaging career with an active and positive work environment, whether it is in a gym or outside in fresh air. Hence, along with the people you are helping, you will also be leading a healthier lifestyle.
Are most of your clients healthy with no underlying conditions? Most likely no. In fact, the majority of your clients probably have at least one risk factor that puts them at a higher level for complications and restrictions with normal physical activity and exercise.
The increase in the incidence of disease has risen astronomically over the past 15-20 years. Many factors have played into this, such as a decrease in daily movement (usually because of the use of technology), increased portions sizes, bad health and wellness choices and even the lack of nutrition in our consumable whole foods. This has taken the previous fitness field as we know it and started to push it into a new direction: medical fitness.
A classic personal trainer certification teaches you the basics to assess, program and progress workouts for what we are told is the average client, but that healthy person is no longer the average client. So how do you prepare yourself as a personal trainer in this new developing area of medical fitness?
We all know that if we could take the effects of exercise on the human body and put it into a pill form, there would be no need for half of the jobs in the medical and fitness world.
The American College of Sports Medicine has long used the phrase Exercise is Medicine (EIM). Their EIM global health initiative “encourages physicians and other health care providers to include physical activity when designing treatment plans and to refer patients to evidence-based exercise programs and qualified exercise professionals. EIM is committed to the belief that physical activity promotes optimal health and is integral in the prevention and treatment of many medical conditions.”
World Instructor Training Schools (W.I.T.S.) has always been committed to providing the most up-to-date training for our personal trainers. Their new Advanced Medical Fitness course is bringing the medical fitness world to your doorstep and giving you the skills necessary to work with the new average client who may suffer from one of many underlying health conditions. This course will give you the knowledge to work with these clients and take referred patients from medical professionals looking to incorporate activity into their patient’s daily life. Your knowledge from this class can also protect you legally due to your ability to provide an increased safe workout environment.
The following topics will be covered in depth in this course:
Exercise Is Medicine in Chronic Care
Basic Physical Activity and Exercise Recommendations for Persons With Chronic Conditions
Art of Clinical Exercise Programming
Art of Exercise Medicine: Counseling and Socioecological Factors
Approach to the Common Chronic Conditions
Chronic Conditions Strongly Associated With Physical Inactivity
Chronic Conditions Very Strongly Associated With Tobacco
Cancer, Significant Sequelae Related to Common Chronic Conditions
Depression and Anxiety Disorders
Prepare yourself for the future with this Medical Fitness Specialist Level I Certification that puts you a very large step above the rest of personal trainers! The MFS Level II Certification with more in-depth coverage of disease and chronic conditions will be available in the Fall of 2021.
The U.S. Department of Labor defines a stackable credential as being “part of a sequence of credentials that can be accumulated over time to build up an individual’s qualifications and help them to move along a career pathway or up a career ladder to different and potentially higher-paying jobs.” More plainly, stackable credentials can be viewed as building blocks where each short-term credential that a person earns builds into a higher-level credential.
Where do you stand in your fitness career?
Many of us joined the W.I.T.S. educational approach because they wanted to do it right when working with people in changing lifestyles. Now what? Do I need to do more or stay in my lane and just work super hard to get to full time and maybe even management or run my own business? The answer is to work smart. Climb the ladder of what is a very substantial sophisticated industry. We deal with people’s lives. Doing the bare minimum will not get it done for our goal or the special populations that we work with along the way. The cream does rise above and goes to the top. Be the cream even though it can be fattening, LOL.
If you are wondering why your treading water then start swimming and start swimming with a purpose. Get certified in senior fitness, youth fitness, injury rehabilitation, group fitness, wellness coaching and administration management. Drill down even further for specialty topics in pregnancy fitness, cardiovascular, arthritis, cancer and dietary considerations. These areas, especially the certification stackable skills, will open up new markets that will help you climb that ladder of sustainable success in a brick or virtual platform. W.I.T.S. has added an alumni membership to allow you an affordable career pathway to earn our ultimate ADVANCED HEALTH & WELLNESS Certificate. This certificate is the combination of all 5 certifications which is the only one of its kind in the fitness industry.
As of the date of writing this article, more than 3 million Americans have become infected with the novel coronavirus (“COVID-19”). Worldwide, that number has exceeded 12 million cases. Deaths from the virus have exceeded 137,000 in the United States (US), while deaths worldwide have climbed to over 550,000. These numbers are increasing.
Those who are most susceptible to contracting COVID-19 and/or dying from it include the elderly and/or obese and those suffering from auto-immune issues or heart disease, those that have preexisting lung conditions and/or other similar issues. While the virus has the capability of rapid community spread and contraction, the virus has a somewhat low mortality rate with more than 7 million people worldwide recovering from the virus to date (almost 1 million in the US). (more…)
By Abby Eastman MS Ed, Professional Fitness Trainer and Entrepreneur
A couple months into our newish normal during Corona Virus shutdowns I was missing the gym, my friends, the energy of teaching a classes and the encouragement of my gym family. I knew I needed to get into a better routine and figure out a way to navigate the roads ahead. In our area of the country we still have shutdowns and not everything is open. And although it has been tough not having my normal space, toys and connectivity with clients, adjusting to a new normal has had a lot of perks! I have more time to exercise on my own and experiment with new full body workouts and pop into my favorite group classes I can’t normally attend via zoom. I have even brushed up on my video training skills while gaining new clients virtually.
Even though heading to your favorite gym for a daily workout or train might not be a possibility right now, here are a few tips for setting up a home workout space.
First: When at all possible stick to your regular full body workout time and help your clients do the same. Are you a morning exerciser? Great – schedule yourself in at the time you would usually hit the gym! Work with clients to help them keep their regularly scheduled time even if it has to be a remote session. Having a sense of routine in this uncertain time can help us mentally and physically stay in shape.
Second: Trainers, explore what new options you can offer clients virtually. Reach out to current and past clients to share your new services. You can provide custom, home-based programs on the equipment they have available. Try scheduling a free 15-minute virtual session to give them a jumpstart. Boot camp, small groups, private sessions, outdoor sessions and pop up workouts are just a few options you can offer if you haven’t started already. Share with clients the benefits of booking additional check-in sessions the keep their momentum. It will keep them accountable and connected while building your business.
Additionally, this is a wonderful opportunity for us as personal trainers to break out a new fitness plan and get out of our own training rut. You could try a new workout routine app, hop in a fellow trainer’s virtual class, or breakout those old workout DVD’s. Have you been meaning to try kickboxing, martial arts, or yoga? Been eyeing a new certification or continuing education course? Now is a great time to experiment with activities you may not normally get the chance to from the comfort of your own home. Bonus: now you can have your AC adjusted just how you like it! Clients will enjoy the spice you bring to their sessions.
Third: Create your space! You do not need a lot of space but having dedicated area can help you stick to your routine. Great fitness at home workout equipment options include:
These items do not take up a lot of space and can make for a great total body routine whether building muscle, bodyweight exercises or anything with fitness at home.
If you have extra space, search through your local online yard sales and gym equipment sales. Many sell refurbished gym equipment for great prices. Grab your favorite cardio machine and pair it with a bench, corner cable unit and you will have a whole new area to look forward to. Challenge yourself to stick with your workouts and reward yourself with new toys.
Trainers create your virtual space for optimal training by:
Taping off a pre-determined space for filming. Place an “X” where your computer or camera stand goes and a square of tape around the perimeter that is within the viewing area you need to stay within while filming. Makes it easy to jump into a session quickly and ensures clients can see you!
Try an adjustable camera stand. You can easily adjust the viewing area so the client can see your form while standing, seated or reclined.
Be sure the lighting is pointing toward you. Lights shining in from the side or behind you make you look like a dark shadow. It also makes it hard for clients to see you.
Set the stage you created with all equipment clients will need so it is visible to them when they sign on.
Create a clean background behind you that is simple.
Wear bright colors! You will show up best on camera in bright, solid colors.
If you are filming at your facility, show off a familiar space to help clients feel at home.
Welcome clients just like you would at your facility and invite all types of strength training, body weight, cardio, HIIT exercise requests if possible.
While this may not be the way we are accustomed to working with clients there are plenty of ways we can continue to reach people virtually. Many clients are finding virtual workouts with a personal trainer easier to attend. Clients can stay in the comfort of their home or office, kids can be in the background and they can skip traffic!
Share with us what ways you are reaching clients; we’d love to hear what new tricks you’ve learned!
Check out our new workshops @ Pre-Sale Courses with all new full body workouts that are on pre-sale in August. Use this link to get all 3 for this special price of $195.00 Pre-Sale Courses and check out the PRE-SALE special or use the PROMO CODE minus20cert to get any individual course for 20% off individually.
Abby holds a BS and Ms Ed in Exercises Science. She has over 20 years of experience teaching health education, group exercise, yoga, and personal training. She has taught at the university and community college levels and directed a variety of community fitness programs. She has been working with W.I.T.S. in various rolls including mentoring online programs, continuing education creation, leading webinars, and teaching in-person certifications since 2004. She believes everyone deserves to feel and live their best life and is passionate partnering with others to help them get there.
Abby Eastman MSEd, ACSM Exercise Physiologist/EIM II, CHWC, E-RYT200