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10 Reasons to Renew Your Professional Fitness Certification, Even if You Don’t Work in Fitness

Prior to the late 90s, when US Surgeon General C. Everett Koop declared in his annual report that “exercise is medicine,” people mostly pursued fitness for its cosmetic benefits and weight loss. Since then, the health benefits of fitness have superseded its role as a cosmetic intervention, and people are increasingly exercising to improve their health and quality of life, and to avoid premature death.

CPT-badge

Consequently, the fitness industry is evolving and gaining recognition as a health care alternative, meaning that fitness certifications are more important than ever. If your fitness certifications are about to expire, or if they have already expired, here are 10 good reasons to renew now:

  1. Fitness is on a trajectory to becoming a recognized health profession, and certified professionals will have a head start in obtaining licensure or satisfying other credential requirements as the industry evolves. 
  1. Fitness jobs like personal training or group exercise instruction are highly flexible. In today’s gig economy, having a fitness certification makes you eligible for short term gigs that bring in extra money when you really need it. Working in fitness is perfect for parents who need to work around their kids’ schedules, or anyone who wants to supplement their full-time income.
  1. Your professional fitness certification looks great on any resume or CV. It tells prospective employers that you care about your health, and the health of your family. For employers, that translates to better cognition, higher job performance and fewer sick days. 
  1. If things don’t work out in your business or day job, the high demand for certified fitness professionals provides you with a Plan B, so you can keep working while you explore your options.
  1. Renewing your certification is much less expensive than retesting for a new one, especially with the convenient and affordable continuing education bundles and discounts offered by W.I.T.S. 
  1. Maintaining your certification keeps you in the professional loop, and provides endless opportunities for networking and link building. You never know when your fitness connections will pay off. 
  1. Being a certified fitness professional qualifies you for many volunteer positions, like working with youth or older adults. 
  1. Your fitness certification can help you get into college, especially in fields related to health or athletics. 
  1. Your fitness certification can be a stepping stone to higher-paying jobs in fitness, like club management or numerous online options.
  1. The demand for fitness is universal, and your certification can open doors wherever you go. 

If you are sitting on the fence about renewing your certification, consider all the work you put into getting it in the first place. You chose a fitness career for a reason, and maybe it’s time to get back to your roots. Or maybe you never did anything with your cert, but it is never too late. Renew now, and keep the door open for the many future opportunities that are sure to come your way. 

W.I.T.S. Makes It Easy to Renew!

At W.I.T.S., we want you to succeed. That’s why we created these great CEC bundles and renewal deals, to save you time and money!

  • Hardship is considered too….
  • Pay Pal zero interest for buying any packages

Renew today, and take pride in being a W.I.T.S. certified fitness professional!

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Get In the Swing with Golf Personal Training

The game of golf is growing in popularity and becoming more mainstream as a sport. Consequently, more and more of your clients may be hitting the greens, or at least teeing off at your local Top Golf. To help them up their game and avoid injury, there are a number of exercises that can improve golf-specific skills and reduce the risk of common golf injuries.

golfball2-hires (more…)

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Going Solo as a Personal Trainer: 7 Steps to Take Before Striking Out on Your Own

The demand for personal trainers remains fairly steady, but working for someone else in a gym or studio will only take you so far. If you want your skills as a personal trainer to really pay off, you will eventually have to strike out on your own. But before giving notice at your job and hanging out your shingle, there are a few strategic steps to take to ensure a successful business launch. 

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10 Tips for Setting Weight Loss Goals that Really Work

Despite the push for body positivity to combat body shaming, men and women of every age and persuasion are still in quest of the Holy Grail for weight loss and a lean physique, and weight loss continues to be a prime driver for personal training. But as we all know, helping our clients lose weight is one of the biggest challenges we face as fitness professionals. 

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Sales would be the easiest job in the world, if everyone said “yes”

But they don’t say yes. They say no, not today, nah and then no again. They will typically say no up to 3-4 times before finally saying yes. It is your job as a Personal Trainer to get them to that yes and earn yourself a new client. They are even 50 pounds overweight with high blood pressure, high cholesterol and are pre-diabetic but yet they still continue to not hire your services as a personal trainer. Why you ask? (more…)

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Special Populations: What they are and why you need them

Most personal trainers enter the fitness industry to build a career they love, and to help others realize their potential to lead a fit and healthy lifestyle. Yet many get stuck in the mire of low-paying gym or studio jobs that just don’t cut it in terms of financial rewards and sustainable growth. Oftentimes, the pool of available clients is split among multiple trainers, and new clients are assigned on an “ups” system so that everyone gets a fair shot.

(more…)

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Top 5 Myths — and Facts — About Fitness Training for Older Adults

The over-50 age group is the largest growing demographic in the fitness market, and the demand for personal training among older adults is high. Most older adults have the time and money to hire a trainer, and want the reassurance of safe and effective exercise to achieve and maintain optimal health. Yet many personal  trainers are reluctant to take on older clients, especially those in their 70s and beyond.

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5 Key Steps to Launching Your Personal Training Career

If you love to work out and admit to being a bit of a gym rat, you may have considered pursuing a career as a personal trainer. The idea of wearing comfy clothes to work, hanging out in the gym and talking to people all day while listening to upbeat music has enormous appeal. Not to mention the gratification of helping people improve their quality of life on a personal level.

Become a Personal Trainer

Every year, thousands of aspiring trainers become certified, with intentions of switching from a boring desk job or soul crushing sales position to the high energy world of fitness. Yet for many, launching a fitness career can be a daunting task. Where to begin? How to find clients? Will I be able to pay my bills?

Getting Off to a Successful Start

It goes without saying that completing your Personal Trainer Certification is an important first step to building you career and establishing yourself as a fitness professional. But once the ink dries on your certificate and it is framed and hanging on your ego wall, it will take a lot more effort on your part to get your business up and running.

Here are five important steps you should take to get your career as a personal trainer off to a successful start: 

  1. Define your goals: Certified personal trainers can be found in a broad range of venues, including fitness clubs, physical therapy clinics, schools, retirement communities, small studios, and as independent contractors working from home. Do you want the security of working for someone else in a gym or studio, or do you plan to start your own business? Will personal training be your full-time career, or just a side gig? Will you open your own studio, or take it on the road with in-home personal training? Clearly defined short-term and long-term goals are key to laying a successful foundation for your fitness career.
  1. Create a budget: Starting a new business or career can have short-term financial consequences. If you are accustomed to the steady paycheck provided by your 9-to-5 along with other perks like health care and a retirement account, launching a business or working for a company with fewer benefits is a tough decision. Begin with the minimum monthly income you need to make ends meet and work backward. How much will you need to charge per session, and how many sessions per week will you need to stay afloat? Be realistic, and don’t forget to deduct expenses.
  1. Identify your niche: Personal training clients are as diverse as the population at large, and some are easier to train than others. Defining your niche and becoming an expert in serving that population will help you market yourself and build a solid reputation. Your niche may be as general as women, men, or teens, or as narrow as older adults, bodybuilders or people with disabilities. You may choose to work with bariatric patients, or pregnant and postpartum moms. Specializing makes you special, and it is a great way to build your client base.
  1. Start strong: You chose a fitness career for a reason, and even if you have never trained a client before, your W.I.T.S. Personal Trainer Certification has equipped you with all the knowledge you need to help your first client reach their goals. One of the best ways to get the word out about your business and build your client base is to transform someone’s life through fitness and lifestyle changes. Word of mouth from a satisfied client is a powerful form of marketing and advertising that money cannot buy.
  1. Learn, learn, learn! Fitness is a rapidly evolving field, with volumes of new research emerging daily. Keep on top of the latest trends, stay informed about new studies and most of all, pursue continuing education on a consistent basis. Consider boosting your credentials with a second certification in your niche, like older adult or youth fitness. Learn to market yourself on social media, and add to your business toolbox with courses geared specifically to the fitness industry, like those offered through the W.I.T.S. Online Business Management Success Series.

Let W.I.T.S. Help Launch Your Fitness Career

If you are switching from another career field, W.I.T.S. gives you a leg up with our unique internship program. Work with real clients, make valuable industry connections, and gain important credentials and experience to flesh out your fitness resume. Many of our interns even get hired by the hosting internship site, making an easy transition from student to Certified Personal Trainer.

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Fitness Professional’s Toolbox: Intermittent Exercise by Joe Giandonato, MBA, MS, CSCS

When it comes to the design, prescription, and delivery of a comprehensive fitness program, the overarching edicts of safety, efficiency, and effectiveness should always be upheld. However, when life happens and clients’ discretionary spending capacity and available time both dry up, novice personal trainers are apt to throw in the towel.

By far and large, working professionals are not professional athletes and therefore should not be held to the same standards. Working professionals log 40 hours or more per week in their respective industries, whereas professional athletes have a plethora of resources at their disposal, which include state of the art facilities that are staffed by teams of sports medicine, strength and conditioning, and nutrition professionals. These gifted individuals have all they need to exercise and ascribe to a healthy diet, since their priority is achieving and maintaining a body that is healthy and capable of high performance.

 

Working professionals often have a family to support and an assortment of bills to juggle impacting their ability to meet with you regularly and frequently.

 

As such, they may not be able to adhere to a textbook exercise program — which is ironic, since no textbooks prepare you to support your clients when life interferes with exercise programming.

 

Say your client needs to pare down their sessions from three times per week to once per week.

 

Do you write them off? Do you chalk it up to laziness? Do you attribute it to a lack of dedication?

 

If you answered “yes” to any of those, you may want to re-evaluate your career choice.

 

Instead, take a deeper dive into their everyday life. If things are growing hectic on the work- or home- fronts, or if their wallet is getting thinner, consider hybridizing their program.

 

If they can only meet with you once per week, cover the basics in each session: introduce, coach, and perfect fundamental movement patterns. If time and their current level of fitness permit, push them through anaerobic capacity work in the form of traditional strength training, metabolic conditioning, or functional training with a 1:1 work to rest ratio.

 

If they are only meeting with you once per week and have weight loss or general health goals and are unable to dedicate hours in the gym each week, consider complimenting their session(s) or gym visits with intermittent exercise.

 

Research has shown that the inclusion of three short bouts of 10 minutes of physical activity via walking was capable of improving cardiorespiratory fitness over two and six week spans (1).

 

Encourage your client to park to engage in active commuting. Active commuting involves augmenting or completing typically achieved with traditional forms of transportation, such as motor vehicles and trains, with walking or bicycling. And an added bonus is that it’s eco-friendly!

 

Also, you can encourage your client to take “movement breaks” when allotted a 15 minute break at their workplace as mandated by labor regulations. These movement breaks can consist of walking around the workplace, climbing stairwells, or taking a stroll outside while others mull over unhealthy options at the breakroom vending machine or commiserate with others over tobacco coffin nails.

 

Additionally, for clients dealing with musculoskeletal pain and begetting muscular imbalances, the workstation can serve as the new “workplace gym”.

 

In 2016, a Midwestern corporation did just that. Pursuant to having numerous health insurance claims for work-related musculoskeletal disorders, the corporation devised, developed, availed, and promoted an 8-minute stretching program that was based off of the Mayo Clinic’s office stretching program. Over a 60-day period, significant reductions in injuries and missed days of work were noted as was a cost savings in aggregate healthcare spend (2). And though no flexibility measurements were recorded, based off the data, one can easily infer that study participants felt better and likely began moving better during and following their workday.

 

A sample desk-based program can be found below:

 

Lengthen and Strengthen

 

Phase One: Lengthen

 

Seated Upper Trapezius / Neck Extensor Stretch (1 set x 10 full breaths each side)

 

– With open palm, gently grasp crown of head and draw elbow downward

– Hold for prescribed number of breaths and alternate sides

 

Interlocking Hands Pectoralis Minor Stretch (1 set x 10 full breaths)

 

– Place hands behind head and interlace fingers

– Gently cup crown of head with interlocked hands

– Gingerly tilt head back and drive elbows back

– Think external cue of “getting big chest and driving breastbone (sternum) away from chest”

– Hold for prescribed number of breaths

 

Reaching Latissimus Dorsi Stretch (1 set x 10 full breaths)

 

– From seated position, lean forward and grasp edge of desk

– “Pull” torso away from desk and try to achieve a “long spine” (or flat back)

– Hold for prescribed number of breaths

 

Cross Body Shoulder Stretch (1 set x 10 full breaths)

 

– Clench one arm within another and draw it across your body

– Maintain erect torso and “big chest”

– Hold for prescribed number of breaths

 

Torso Supported Calf Stretch (1 set x 10 full breaths)

 

– Stand up and lean forward onto desk, wall, or other stationary object

– Place one foot near the object and other foot behind you, maintaining flat feet

– Keep a “long spine” and extended hips

– Hold for prescribed number of breaths

 

Half Kneeling Hip Flexor Stretch (1 set x 10 full breaths)

 

– Assume half kneeling position, keep shin of front leg and thigh of back leg upright

– Achieve a long spine by keeping core tight and shoulders open and loose

– “Dig” toes of foot of back leg into floor

– Hold for prescribed number of breaths

 

Deep Squat with Belly Breathing (1 set x 10 full breaths)

 

Grasp desk, door frame, cubicle divider or other stationary object

– Descend into deep squat position, with feet at shoulder to hip width and fully on floor

– Drive knees outwardly and keep spine long via tight and activated core

– Hold for prescribed number of breaths

 

Phase Two: Strengthen:

 

Chin Tuck with Deep Cervical Flexor Activation (1 set x 10 repetitions)

 

– Position crown of head against wall

– Keep neck straight and neutral

– Drive chin rearward into throat and try to make a “double chin”

– Hold briefly and return to starting position

– Repeat for prescribed number of repetitions

 

Bent Prone Trap Raise (1 set x 10 repetitions)

 

– Assume prone position with bodyweight supported via one arm on desk or another stationary object

– Dangle other arm down to the floor

– Pull shoulder blade of free arm back and down, and raise arm with thumb side up

– Raises with left hand will be performed with arm at “10 o’clock” angle and right hand will be performed with arm at “2 o’clock” angle a

– Please do not “shrug” shoulders when performing exercise

– Repeat for prescribed number of repetitions

 

Desktop Sliding Shoulder Retraction (1 set x 10 repetitions)

 

– Sitting upright in desk chair, place hands and forearms at shoulder width atop surface of desk

– Keep thumb side up

– Initiate movement by drawing shoulder blades back and down and slide forearms back to torso to complete movement

– Repeat for prescribed number of repetitions

 

Sit to Stand with Overhead Reach (1 set x 10 repetitions)

 

– Secure an immovable chair or object that is roughly knee to mid-thigh height and is capable of supporting entire body weight

– Descend into seated position

– Place your hands across your chest

– Rise from seated position, by driving off your heels, extending your hips and rocking onto forefoot (front of foot)

– Raise your arms with your hands overhead and reach for the ceiling

– Put your arms down and slowly descend into seated position

– Repeat for prescribed number of repetitions

 

References

 

  1. Murphy, M., Nevill, A., Neville, C., Biddle, S. & Hardman, A. (2002). Accumulating brisk walking

for fitness, cardiovascular, and psychological health. Medicine and Science in Sports and

Exercise, 34, 1468-1474.

 

  1. Aje, O.O., Smith-Campbell, B., & Bett, C. (2018). Preventing musculoskeletal disorders in factory workers: evaluating a new eight minute stretching program. Workplace Health & Safety, 66, 343-347.
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7 Savvy Strategies for Building Your Client Base

Working as a fitness professional is a fun and rewarding career, and most of us love what we do. But whether you work in a gym or studio, or you have ventured out on your own, making fitness really pay can be a challenge. Considering the poor health of most Americans, there is a limitless pool of potential clients. But how do you attract them to your doorstep? (more…)