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Up-and-Coming Trends in the Fitness Industry Worth Knowing

There’s never been a more pressing time to focus on your health and fitness than now. Amid a global pandemic, ensuring your body is healthy and fit is one of the most responsible things you can do for your safety. The COVID-19 pandemic has reinforced the notion of keeping yourself fit and healthy through regular exercise. In addition, it has brought about many changes in our society. One of the areas impacted by COVID-19 has been fitness, or more specifically, how people exercise.

A group working out in the outdoors

Due to governments imposing lockdowns and social distancing regulations, the fitness landscape has undergone a dramatic overhaul. We’re observing many changes as new trends formulate in the fitness industry.

 

The Hottest Up-and-Coming Trends

Change always signals a radical shift from previously adhered to principles, and the fitness industry is no exception. Here are some of the latest fitness trends developing:

Outdoor Fitness

Outdoor fitness isn’t a new concept. However, an increasing number of people are opting to choose outdoor fitness options to stay healthy. Social distancing regulations mean that gyms can’t accommodate as many members as they could before. Many gyms require members to register their training slots in advance, which can often be a hassle. Moreover, many gyms haven’t been able to operate continuously due to government lockdowns and restrictions, leaving uncertainty among members and forcing them to seek more reliable ways of staying fit.


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According to a RunRepeat study, more than 70 percent of the participants reported that outdoor activities and home fitness were their preferred options for staying fit in 2021.

Remote Personal Training

Many people choose to work with a certified personal trainer for the added motivation and accountability. However, as the pandemic rages on with no end in sight, there has been a need for personal trainers to find alternative ways to train their clients.

Virtual coaching has risen in popularity because of the extenuating circumstances, leading more people to hire certified fitness trainers to help them accomplish their fitness goals remotely.

High-Intensity Interval Training

According to the American College of Sports Medicine’s(ACSM) Health and Fitness Journal, high-intensity interval training (HIIT) was the second most popular fitness trend in 2020. ACSM conducts a worldwide survey annually, and they expect HIIT to continue its popularity in 2021.

People are constantly looking for new ways to stay fit. However, HIIT’s popularity continues to surge because most HIIT workout regimens enable people to get in shape while working out for under 20 minutes. In addition, many people don’t have the time to work out for extended periods, making HIIT an ideal choice for them. Moreover, most HIIT workouts combine free weights, cardio, and bodyweight exercises, making them well-rounded fitness programs.

A man doing cardio as part of his HIIT workout regimen

Specialized Training Programs for At-Risk Groups

The pandemic’s plaguing everyone worldwide, but people at risk are more threatened by the Coronavirus than anyone else. Furthermore, people at risk are unwilling to return to gyms until the pandemic’s threat settles down, causing them to seek alternatives for staying fit. Some gyms have initiated specialized training programs for these people – whether online or in a controlled environment. These training programs often encompass groups of people at risk training under the guidance of a certified group fitness instructor.


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Embracing Trends While Helping People Achieve their Fitness Goals

If you harbor a passion for fitness, you have the opportunity to turn it into a viable career with the World Instructor Training Schools. The World Instructor Training Schools, also known as W.I.T.S., is the oldest NCCA accredited training program in the United States, offering fitness trainer programs and fitness trainer certifications in over 39 states across the US and Canada.

Whether you’re seeking a personal trainer certification or a group exercise instructor certification, we’ve got you covered.

Contact us today to become a certified exercise instructor.

 

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3 Differences Between Group Fitness and Personal Training

Whether you want to shed off a few pounds or sculpt your dream physique, you’ll need to work up a sweat. In today’s world, people have numerous options for working out. You can purchase a set of workout videos, play them on your television while you work out from the comfort of your home. Alternatively, there are many fitness applications you can download on your phone to guide you through workouts. Most of these applications also have specific programs for you to follow.

However, there’s a reason most people choose to join a gym for their workouts. Gyms offer numerous advantages, such as an environment with minimal distractions to help you focus on exercising. They also boast dedicated trainers to help guide you through a workout. Moreover, many gyms and fitness studios will also hold weekly group sessions, encompassing a small group of people training together under the guidance of an instructor.

People often find themselves in a quandary over deciding whether joining a group class or training solo under a fitness trainer is a more suitable option for them. We’ll assess and pit both choices against each other.

A personal trainer ready to train a client

Group Fitness or Personal Training

Group fitness and personal training are both viable options for people looking to work out. However, there are also several differences between the two that you should know.

Group fitness sessions usually encompass a small group of people. Most fitness classes will comprise ten people or less. However, at the more commercial gyms, you’ll find fitness classes including more people.

On the other hand, personal training solely focuses on a sole individual. Personal training involves an instructor guiding you through every workout and assessing workouts and nutrition specifically for your body. In addition, your trainer will devise a workout regimen that helps you hit your targeted goals.

Here are some discernable differences between the two:


Certifications and Stackable Skills


Cost

Hiring a certified personal trainer to focus on you can be expensive, which is why most people opt for group classes. Group classes provide you with less individual attention. However, the group members divide the cost of working with a certified fitness trainer, making it a more affordable option.

Environment

The workout environment varies for both group training and personal training. If you’re a person who enjoys group dynamics and teamwork activities, a group training program might be more suitable for you.

Group fitness classes are always energetic. Moreover, working out with people can be an excellent way to work towards achieving individual goals collectively. On the other hand, working with a personal trainer entails that your trainer will push you to the limits during every workout session. If you feel you perform better when put through the wringer, personal training might be an ideal solution for your training needs.

Results

Getting results takes time. People don’t magically wake up with their ideal physiques overnight. It takes years of dedication and consistent hard work to sculpt your dream body.

Personal trainers craft workout regimens and nutrition programs based on your body and goal targets. Moreover, they’re aware of your strengths and weaknesses and focus on those aspects. Working with a personal trainer guarantees results.

Group fitness classes can help you get results too. However, it’s easy for you to get lost in the sea of faces, and the instructor won’t have the time to pay you individual attention, meaning you’ll be responsible for adhering to the workout plans and nutrition programs yourself.

A group doing Yoga


Certifications and Stackable Skills


Become an Accredited Fitness Trainer

If fitness fuels your drive and you have a passion for it, it might be a good idea to become a certified exercise trainer. Gaining certifications can allow you to make a career out of something you enjoy. In addition, statistics from the US Bureau of Labor show that the career outlook for fitness instructors is very optimistic, growing faster than the average.

If you’re looking to start your career as a fitness instructor, the World Instructor Training Schools is the place to go. We are accredited by the NCCA and offer fitness courses and training in over 39 states in the United States. In addition, we also have programs in Canada.

Whether you’re looking for a personal fitness trainer certification or a group exercise instructor certification, we’ve got you covered.

Contact us today to take your first step in the fitness industry.

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How to Know if You Should Become a Personal Trainer in 2021

: A personal trainer helping a client

If you have a deep-rooted passion for fitness, nothing’s stopping you from turning it into a livelihood. The saying goes that you never work a day in your life if you love what you do. People often harbor a misconception that they can’t turn their love for something into a career, but that’s not true. Fitness enthusiasts have numerous options to forge a career in fitness for themselves.

According to the Bureau of Labor Statistics, there were over 373,000 jobs in the fitness sector. Moreover, statistics also show a promising job outlook for the fitness industry, with expected growth rates of 15 percent being far greater than the average.

Fitness enthusiasts have the opportunity to either seek these jobs or start their fitness empires as certified fitness trainers.

Signs You Should Become a Personal Trainer

Becoming a certified personal trainer has numerous benefits. It’s one of the most well-paying jobs in the industry. Moreover, you get to help people achieve their fitness goals daily. The career can be rewarding for people passionate about fitness. Here are some signs that you should consider becoming a personal trainer in 2021:

Workout Partners

Are you rarely alone when you work out? Moreover, do you constantly have friends and family asking you for help? There’s a chance that the people around you value your advice about nutrition and exercise, holding you as an authority on the subject.

In addition, if you’ve helped the people around you attain their fitness goals, it’s a start to your journey as a fitness expert. Cultivating a group of followers is a sign that you’re meant for a fitness career if you choose to do so.

Enthusiasm about Numbers and Progress

If numbers and progress excite you, you’re likely well-suited for a fitness career. Although numbers aren’t everything when it comes to fitness, they constitute an essential part of it. Most people seek personal training looking to either lose weight or gain weight. Regardless of their goals, weight loss or gain operates on the number of calories a person consumes. Fitness trainers devise nutrition plans and workout regimens to ensure that a person’s calorie intake exceeds if the person wants to gain weight. Similarly, if a person is looking to lose weight, fitness trainers will create plans to help them reduce calorie intake below their daily calorie requirement.

Likewise, stepping on the scale is a vital part of measuring progress. People are often weight-conscious, and they want to hit an ideal weight target. If measuring and tracking these numbers interest you, you should consider attaining a personal trainer certification.

A personal trainer assessing a client’s form

Professionally Pursuing a Career as a Fitness Trainer

If you’ve got the attributes to become a fitness trainer, you should consider its viability as a career option. If you’re looking to start your journey as a personal trainer, consider enrolling in the World Instructor Training Schools’ personal health trainer program. The World Instructor Training Schools, W.I.T.S., has numerous training programs that can help you become a certified exercise instructor.

Contact them today to learn more.

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Marketing Tips for Personal Trainers to Boost their Business

a fitness trainer marketing his business online

Whether you recently became a personal trainer or have been providing fitness training services for years, you should have a good grasp on the importance of marketing.

If you fail to market your services, facility, or even yourself as a trainer, you’ll struggle to reach more people and increase your audience base. You’ll also fail to become one of the top personal fitness trainers in your city, which is easily the topmost goal among trainers.

In this blog, we’ll walk you through three actionable marketing tips for personal trainers who are interested in growing their business. Continue reading.

1. Make the Most of SEO

When it comes to digital marketing, SEO (search engine optimization) should be your biggest focus. By creating a winning SEO strategy that comprises on-page, off-page, local, and technical elements, you can reach, engage, convert, and retain more clients.

As you rank higher on Google SERPs (search engine result pages), you’ll generate more traffic. As more and more people approach you and turn into long-term clients, your business will steadily grow.

We also recommend equipping your website with high-quality content on fitness, exercise, health, sports-related topics. As you optimize your content, you’ll reach more people and increase your conversion rate.


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2. Leverage the Power of Social Media

the power of social media

In the 2020s, you cannot deny the power of social media. If you want your services to get seen by more people, leverage the top social media apps, i.e., Facebook, Twitter, and Instagram. If you’re willing to go the extra mile, we also recommend making the most of YouTube, Snapchat, Pinterest, and TikTok. The latter is especially popular among the younger audience that’s actively seeking personal trainers.

3. Highlight Your Certification

Today, a large majority of clients are looking for certified personal trainers. If you’re not certified, you’ll fail to get as many clients. In fact, non-certified personal trainers also lose clients to certified personal trainers in the long run. We recommend applying for certification and highlighting this feature every chance you get.

Mention that you’re a certified fitness trainer on your website, in your social media bio, on review sites, and other professional networking pages. Your certification should be visible to your clients, potential clients, and industry professionals who may partner with you down the road.

If you’re interested in becoming a certified personal trainer, we can help. Explore our personal fitness trainer certification courses to get started. Our team works assiduously to help you start a fulfilling career and transform many lives along the way. Whether you’re seeking group exercise instructor certification or fitness instructor certification, we’ll help you actualize your goals through theory and hands on in-person practical skill labs. Our internship partnerships with employers will walk you into jobs.


View the Webinar Marketing for Personal Trainers


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Using Bio-mechanics to Minimize Injury and Maximize Performance

a personal fitness trainer guiding her client

As aspiring personal trainers undergo certification courses, they gain a lot of theoretical knowledge and practical insights along the way. While you may have had a firm foundation, to begin with, you’ll be able to construct a lot of new concepts and insights atop, each of which pertain to the physical, mental, and emotional aspects of fitness training.

As you pursue your certification, make sure you get a good grasp on the importance of minimizing injury and maximizing performance using bio-mechanics. As you learn these techniques, you’ll be able to effectively teach and demonstrate them to your clients. In this guide, we’ll walk you through the basics. Continue reading.

1. Maintain Proper Form

Optimal athletic performance requires proper form. As a personal trainer, you can significantly reduce the risk of injury and further optimize your performance if you correct your posture and overall form.

As you exercise, you will be required to move your body in different positions. Whether you’re performing sitting, standing, lying, or squatting exercises, ensure proper spine alignment at all times.

Your lower back should always be flat or have a slight curve. It’s important to note that this is the natural shape of your spine and it should be retained no matter how intense or rigorous the training gets. Make sure you impart this insight to your clients.

2. Ensure Joint Alignment

While ensuring spine alignment is important, it’s not enough. Make sure your joints are also aligned to reduce tension and increase your range of motion. With less stress applied to the joints, the risk of injury will decrease. You’ll reduce the chances of damaging the delicate musculoskeletal structures surrounding the joints.

Recommended Read: What Does the COVID-19 Delta Variant Mean for Fitness Professionals and Facility Operators?

3.Become a Certified Personal Trainer

a certified personal trainer coaching her client

We’ve highlighted the two primary rules of bio-mechanics for fitness trainers. Unfortunately, these only scratch the surface. In order to provide optimal fitness training classes to your clients, you should have a good grasp of the theoretical and practical underpinnings of fitness training. As you take a deeper dive into bio-mechanics and ergonomics, you’ll understand how you can help optimize performance and minimize the risk of training as you guide your clients.

If you’re interested in becoming a personal trainer, explore our personal fitness trainer certification courses. At W.I.T.S., we’re committed to helping aspiring personal trainers become certified and turn their passion into a rewarding job. We offer group exercise instructor certification, personal trainer certifications, and more. We also offer the only in-person practical skill weekly labs to master the form and function of the exercises while mastering the soft skills of talking clients through the safe process for results.