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10 Reasons You’re Not Making Enough Money as a Personal Trainer

When you first became certified as a personal fitness trainer, you were excited to share your passion for fitness and the benefits it brings, not just to your clients’ health, but to their overall quality of life. But for many newly certified trainers, getting career traction can be a challenge. Big box gyms often underpay, or can guarantee only part-time hours, and striking out on your own can make huge demands on your time and financial resources. 

Yet, the demand for personal training is high, and continues to grow. If you really want to pursue your dreams of success as a fitness professional, consider some of the common reasons trainers don’t make enough money to succeed. 

  1. You’re focused on the money: This one is tough, because it’s hard NOT to think about money when you are trying to establish your career. Nevertheless, many trainers scare away clients by focusing on the money instead of the benefits. Stay focused on analyzing and meeting your clients’ needs, deliver amazing results, and watch the money roll in!
  1. Your thoughts are self-limiting: When you decided on a fitness career, you may not have considered the business end of the equation. Many novice trainers are dismayed at the need to sell themselves to potential customers. Others fear they cannot make it as an independent contractor. The truth is, if you think you cannot do a thing, you are right. Take time to identify self-limiting thoughts and attitudes, and work to overcome them. 
  1. You’re not managing your business: This goes hand-in-hand with #2: as a personal trainer, it is imperative to keep accurate records, monitor your clients’ session packages, regularly re-evaluate their progress, and review their goals. To put it simply, there is a lot more to personal training than the actual training sessions. Step up your business game, and you will see your profits increase. 
  1. You lack self confidence: Let’s face it, the competition for personal training can be stiff. Colleges and universities turn out thousands of newly degreed job candidates each year with advanced degrees in exercise science. To build your own confidence, keep your certification current, take continuing education courses, and think about working toward more advanced credentials. Learn everything you can, and leave your competition in the dust. 
  1. You work for low wages: As mentioned earlier, big box gyms and smaller training studios often underpay their trainers. Basically, you do all the work, and they reap the rewards. In addition, many trainers who take on private clients grossly undercharge. This is largely driven by fear (see #4 above), but undercharging or undercutting the current market rate will hurt you in the long run. In the eyes of many clients, your session fees reflect your value as a trainer. Low-paying clients are more likely to skip sessions, meaning they don’t get results. Clients who invest in training have more skin in the game, and they are more likely to reach their goals and buy more sessions. 
  1. Your clients are not seeing results: At the end of the day, the fitness business is, and always has been, about results. Successful clients are your best advertising, and if your clients are not reaching their goals, that is negative advertising. Hold your clients’ feet to the fire, review goals regularly, change what’s not working, monitor food and activity logs, and use behavior contracts to keep your clients moving forward to remarkable results. 
  1. You lack professionalism: Personal training is considered a high-ticket luxury item by many clients, and they expect a lot of bang for their bucks. That includes professional conduct and appearance on the part of the trainer. Good grooming and hygiene are fundamental. Clean sharp-looking fitness wear, clean athletic shoes in new condition, and showing up for sessions on time, prepared and organized, are all elements of your professional image. Step up your professional game, and step up your income!
  1. You’re staying in your comfort zone: In case you haven’t heard, you cannot grow without facing and overcoming obstacles. In fact, “no pain, no gain” is the mantra of our profession. To make more money, you may need to take on challenges and obstacles that are over your head, take risks on opportunities that do not guarantee  success, and be willing to fall flat on your face. Take the advice you give to your clients every day, and push yourself beyond your comfort zone to get the results you desire. 
  1. You’re not seeing the big picture: It may be difficult to imagine yourself making large sums of money as a personal trainer, but you have to look at the big picture. Personal training opens doors to one of the hottest industries in history. Online training, group training, celebrity training, niche training, athletic training…the sky’s the limit! Use your imagination, keep your eyes open for opportunities, and create the career of your dreams!
  1. You need more education: Knowledge is power, and in the fitness business, it can mean the difference between success and failure. Lucky for you, W.I.T.S. has everything you need to succeed, right at your fingertips! Check out our current offerings:

Making more money as a personal trainer is completely up to you. Work hard, help your clients get results, keep your head in the game, and we’ll see you at the top!

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10 Reasons to Renew Your Professional Fitness Certification, Even if You Don’t Work in Fitness

Prior to the late 90s, when US Surgeon General C. Everett Koop declared in his annual report that “exercise is medicine,” people mostly pursued fitness for its cosmetic benefits and weight loss. Since then, the health benefits of fitness have superseded its role as a cosmetic intervention, and people are increasingly exercising to improve their health and quality of life, and to avoid premature death.

CPT-badge

Consequently, the fitness industry is evolving and gaining recognition as a health care alternative, meaning that fitness certifications are more important than ever. If your fitness certifications are about to expire, or if they have already expired, here are 10 good reasons to renew now:

  1. Fitness is on a trajectory to becoming a recognized health profession, and certified professionals will have a head start in obtaining licensure or satisfying other credential requirements as the industry evolves. 
  1. Fitness jobs like personal training or group exercise instruction are highly flexible. In today’s gig economy, having a fitness certification makes you eligible for short term gigs that bring in extra money when you really need it. Working in fitness is perfect for parents who need to work around their kids’ schedules, or anyone who wants to supplement their full-time income.
  1. Your professional fitness certification looks great on any resume or CV. It tells prospective employers that you care about your health, and the health of your family. For employers, that translates to better cognition, higher job performance and fewer sick days. 
  1. If things don’t work out in your business or day job, the high demand for certified fitness professionals provides you with a Plan B, so you can keep working while you explore your options.
  1. Renewing your certification is much less expensive than retesting for a new one, especially with the convenient and affordable continuing education bundles and discounts offered by W.I.T.S. 
  1. Maintaining your certification keeps you in the professional loop, and provides endless opportunities for networking and link building. You never know when your fitness connections will pay off. 
  1. Being a certified fitness professional qualifies you for many volunteer positions, like working with youth or older adults. 
  1. Your fitness certification can help you get into college, especially in fields related to health or athletics. 
  1. Your fitness certification can be a stepping stone to higher-paying jobs in fitness, like club management or numerous online options.
  1. The demand for fitness is universal, and your certification can open doors wherever you go. 

If you are sitting on the fence about renewing your certification, consider all the work you put into getting it in the first place. You chose a fitness career for a reason, and maybe it’s time to get back to your roots. Or maybe you never did anything with your cert, but it is never too late. Renew now, and keep the door open for the many future opportunities that are sure to come your way. 

W.I.T.S. Makes It Easy to Renew!

At W.I.T.S., we want you to succeed. That’s why we created these great CEC bundles and renewal deals, to save you time and money!

  • Hardship is considered too….
  • Pay Pal zero interest for buying any packages

Renew today, and take pride in being a W.I.T.S. certified fitness professional!

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Why NOW is the Best Time Ever to Become a Personal Trainer!

The profession of Personal Trainer evolved out of the aerobics movement of the late 20th Century, and it quickly became one of the hottest career fields of the new Millennium. In the early 2000s, having a trainer was the epitome of coolness, and clients came in droves to ramp up their street cred. In its early years, personal training attracted mostly healthy young-to-middle aged adults who wanted to drop a few pounds and sculpt a fit physique. 

The Changing PT Market

Fast forward to today, where digital options have flooded the fitness market with online classes and “personal” training that can be done anytime and anywhere, at the client’s leisure. But digital fitness is not and cannot be truly personal, and there is a growing demand for trainers to work one-on-one with an ever-growing client base. 

Clients who need one-on-one personal training include;

  • Older adults seeking to maintain their independence and achieve a better quality of life
  • Prenatal and postpartum moms who want a healthy birth and recovery
  • Obese youth and adults who need personal attention and support to meet their goals
  • Adults who are new to exercise and need to learn the fundamentals
  • Niche populations with condition-specific needs including autism, Parkinson’s, dementia, and multiple other neurological disorders
  • Average people who want to improve their overall health
  • Athletes who want to gain a competitive edge
  • The list goes on and on!

No longer a trend for the well-heeled and beautiful, personal training has become a necessary health care option for people of all ages who want to increase strength and mobility, reduce their risk of metabolic disease, and achieve their best possible quality of life. 

Characteristics of Successful Personal Trainers

While personal trainers are a diverse group that encompasses all ages and ethnicities, most of us share certain attributes. 

You might be a successful personal trainer candidate if you:

  • love physical activity 
  • see fitness as a lifestyle choice
  • believe in the health benefits of fitness
  • empathize with other people and enjoy helping them
  • love learning about fitness and nutrition
  • enjoy a flexible work environment
  • want a gratifying career
  • enjoy being a role model
  • want a career that can open doors of opportunity

Qualifications and How to Become Certified

Personal training is one of the few health professions that does not require an undergraduate or higher degree. You can successfully pass the certification exam with a high school diploma, but you should be prepared for a challenge. Good study skills are a must, and you will have to learn core science principles and be able to apply them. 

While there are many certification programs out there, you should look for one that prepares you to enter the profession with little need for additional training.  W.I.T.S Certified Personal Trainers come from all walks of life, and range from teens to octogenarians. 

W.I.T.S. offers one of the most comprehensive certification programs in the field. Our key features include:

  • NCCA accredited
  • Detailed lectures with qualified instructors, live or online
  • Practical skills training that prepares you to work with clients
  • Internship programs for hands-on experience

When you become W.I.T.S. certified, clients and prospective employers alike know that you have the knowledge and experience to help clients reach their goals, safely and effectively. 

Get Started Today!

If you are ready to join one of the best and most in-demand health professions, look no further than W.I.T.S. Our top-notch instructors, friendly support staff and comprehensive curriculum will provide you with everything you need to succeed as a personal trainer. 

But it doesn’t stop there. We offer continuing education and a variety of supplemental certifications, to keep you growing and learning as you build your career. Apply for our easy payment terms and get started today. With W.I.T.S., your new career as a Certified Personal Trainer is only weeks away!

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Get In the Swing with Golf Personal Training

The game of golf is growing in popularity and becoming more mainstream as a sport. Consequently, more and more of your clients may be hitting the greens, or at least teeing off at your local Top Golf. To help them up their game and avoid injury, there are a number of exercises that can improve golf-specific skills and reduce the risk of common golf injuries.

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Going Solo as a Personal Trainer: 7 Steps to Take Before Striking Out on Your Own

The demand for personal trainers remains fairly steady, but working for someone else in a gym or studio will only take you so far. If you want your skills as a personal trainer to really pay off, you will eventually have to strike out on your own. But before giving notice at your job and hanging out your shingle, there are a few strategic steps to take to ensure a successful business launch. 

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Special Pops: Exercise and Autism Spectrum Disorder (ASD)

April is National Autism Awareness Month

The incidence of autism in American children has risen dramatically over the past two decades, increasing from one child out of 150 in the year 2000, to one in 59 in 2018, according to the Centers for Disease Control and Prevention (CDC). Those statistics exceed the global average of about one in 161, although the incidence in Western countries worldwide is also on the rise.

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Sales Would be the Easiest Job in the World if Everyone Said “Yes”

Guest post by Suzanne Rich: Suzanne Rich is a fitness sales consultant and veteran health and fitness professional for 20 years.  Suzanne owned a fitness center for 10 years and holds a Bachelor’s degree from Rhode Island College.  Currently she is pursuing a Master’s degree with Rowan University in Wellness & Lifestyle Management.  Suzanne also holds various personal training certifications, group fitness certifications (including Les Mills’s programs) as well as other advanced credentials in the industry.

Sales would be the easiest job in the world, if everyone said “yes.”

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10 Tips for Setting Weight Loss Goals that Really Work

Despite the push for body positivity to combat body shaming, men and women of every age and persuasion are still in quest of the Holy Grail for weight loss and a lean physique, and weight loss continues to be a prime driver for personal training. But as we all know, helping our clients lose weight is one of the biggest challenges we face as fitness professionals. 

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Special Populations: What they are and why you need them

Most personal trainers enter the fitness industry to build a career they love, and to help others realize their potential to lead a fit and healthy lifestyle. Yet many get stuck in the mire of low-paying gym or studio jobs that just don’t cut it in terms of financial rewards and sustainable growth. Oftentimes, the pool of available clients is split among multiple trainers, and new clients are assigned on an “ups” system so that everyone gets a fair shot.

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Trends in Training: Blood Flow Restriction Training for Strength and Hypertrophy

Resistance training for strength and size is a long-established cornerstone of the fitness industry, harkening back centuries. Physical culture and bodybuilding laid the foundation for fitness as we know it today, and many of the same principles apply. However, science trumps tradition where sports and fitness are concerned, and major advances over the past few decades in our knowledge about human physiology have enabled athletes and fitness enthusiasts to grow bigger, faster, stronger and less prone to injury.

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