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Jay’s Corner of the Industry – Time to Cast a Large Shadow.

Jay’s Corner of the Industry – Time to Cast a Large Shadow.

By Jay Del Vecchio W.I.T.S. President & CEO

 

Next month we will share even more to help you share all of this valuable info with your local media, clients and employers.  It is time to engage and increase your value so you are appreciated even more!!

 

You are a superior fitness professional by all accounts do to your collegiate training, education and NCCA Accredited testing in knowledge and practical skills.  Your fitness service will reflect it in an industry of minimalized certifications.  What do I mean by minimalized?  Unfortunately or fortunately for you as a W.I.T.S. CPT, the other certifications have not built out the infrastructure like other legitimate health occupations.  The other certifications only have prospective fitness professional candidate’s complete written exams.  There is no direct responsibility to perfecting the hands on skills nor testing it.  Why do other certifications groups that have been around twice as long as W.I.T.S. not do more for the public and the trainer’s success?  You can attend an internship with senior trainers to extend employment opportunities.  Your reward is an additional Level 2 Certified Personal Trainer certification.  So what are you going to do about it?  How are you going to increase your value in the market with clients, employers and educate the media?

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Jay’s Corner of the Industry – How We Stepped Out Of The Shadows

By Jay Del Vecchio W.I.T.S. President & CEO

A little bit of history:

25 years ago at the urging of CEO’s at a Club Industry Conference we went national.  This came about after I revealed in a roundtable that we had a regional certification with these very same titans in the industry.  The problem was simple to these CEO’s.  The other certification groups were not bringing them good overall solid employees to build their businesses.  In 1993 we set up our first site with the Virginia Beach Adult Learning Center in Virginia,  we then added Mercer County Community College in New Jersey.  Our national certification was launched  and we were ready to improve the industry.  I knew we could do better than just having candidates for this profession read a book or take a weekend review course followed by a written exam to be a “qualified” Certified Personal  Trainer.

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