These days, fitness trainers have gotten creative, and some are even running full-time online fitness classes. In the past few years, the demand for online fitness has risen, and more people want easily accessible workout routines that fit their busy lives.
You, too, can take part in this trend and capture a market niche. So we’ve outlined everything you need to know to kick start your online fitness classes. Additionally, if you need help managing your online or offline business, check out W.I.T.S. Education’s fitness management course.
Why Should You Opt For Online Fitness Training Classes?
Unlike regular fitness training sessions, where you must constantly be present, online lessons are recorded once. They allow you to create a passive income in addition to your regular work. Besides, many people want easy-to-follow fitness lessons but don’t have the time to hit the gym or hire a trainer.
You can tap this market and make a name for yourself in the online fitness world. Besides generating additional income, you can convert this online venture into a full-time business over time. But before you jump on the online fitness trends, you need to understand how to create training programs that’ll generate sales. Keep reading to find out.
A Step-By-Step Guide To Create Lessons
Pick A Niche And A Target Audience
This is the most important step that can make or break your venture. As you know, the fitness industry is pretty crowded, and it’s hard to capture clients’ interest without offering something of value. So if you introduce a course on something already popular, you won’t get a lot of clients.
On the other hand, if you offer something that isn’t popular enough, you’ll get the same reaction. The key is to offer something people want but add something new to it. If you can’t find anything new to offer, you can give free discounts or free trials to attract customers.
Draft A Course Idea
Once you’ve picked a niche and a course, it’s time to draft the course outline. You can also add something of value at this stage. For example, a free live session at the end of the course or progress tracking. You can take inspiration from other popular courses in the same niche, but make sure you have something different to offer.
Besides that, you’ll also need to determine what to include in the course and how it will flow for your chosen timeline. Since it’ll be your first time, you can break the course into a few separate sessions, making it easier for the clients to follow.
Validate The Idea With Market Research
Just because you’ve figured out what’s popular doesn’t mean your course will be a success. To make the course a success, you’ll need proper market research to determine whether you’ll capture enough audience.
You can take part in surveys and questions with your current clients to determine how many of them have the chance to convert. You can apply the findings to a wider audience and determine your course’s success ratio.
Choose A Platform To Launch Your Lessons
Each online platform requires a different approach. With a website, you need to have enough traffic to make your course successful, but with social media, you can use tools to help make your course successful. If you have enough traction on your website, you can release the course there, but if you don’t, social media is the next best option.
Uploading the file on your website and then releasing snippets from it on your social media is a good way to generate interest and get more people to sign up for the course.
Break Your Course Into Smaller Sections
Usually, a course is fully available to clients once they purchase it. But this doesn’t guarantee consistency. Since these courses don’t have supervision, clients are more likely to give up midway.
On the other hand, if you release the course in sections, it’ll be easier for the clients to follow, and they’ll stay motivated while anticipating the next part. In addition, it’s easier for you to move on to the next part of the course when it’s broken into sections. Otherwise, it gets all mixed up, making it harder for the clients to follow.
Record The Course
This is the most important part. If you mess this up even slightly, you can lose clients. Always make sure to thoroughly check the recording to ensure there aren’t any mistakes. Another thing you should remember is not to exhaust yourself when you’re recording.
Your clients will match your energy when following the course and if you appear exhausted, they won’t feel energized either. The best way to prevent this is to record in sections, so you don’t appear tired.
Don’t Forget To Edit
A lot of times, trainers don’t bother much with the editing because, in their mind, their courses are recorded properly. But no matter how good your recording is, they’ll still need a bit of editing to be considered good enough for an online course. If you can’t do it yourself, you should invest in a video editor. They don’t charge a lot, and you’ll notice the improved quality immediately.
Market Your Course
Just uploading the course won’t do much. You’ll also have to market it properly. For a cheaper yet effective marketing campaign, you can use social media. It allows you to create customized posts that can reach your audience via special algorithms. Moreover, you can ask your offline clients to try the course and spread the word in their friend circles.
Improve Via The Feedback
Since this will be your first course, there will be a few things you’ll think you could improve. But you shouldn’t worry too much because improvements come with progress, and you can’t expect to be the best right off the bat. In addition to that, your clients will have their opinions too. So, when planning your next course, consider the feedback and make improvements.
Expand Your Fitness Expertise With W.I.T.S. Education
W.I.T.S. Education is an institute offering personal health trainer programs for trainers interested in expanding their careers. Our specializations include certified personal trainer course, group exercise instructor course, youth fitness course, and many more. Our courses follow a hybrid teaching method with online classes and hands-on in-person labs.
Our labs are located all over North America, and we have the largest network of colleges and universities in the country to facilitate our students. Besides that, our courses are accredited by the American Council of Education and the N.C.C.A. for written and practical skills essentials. So what are you waiting for? Visit our website and enroll today!