Posted on

All That Glitters: Don’t Be Fooled by These Fitness Marketing Scams

Cash Cows


With growing numbers of overweight and obese Americans, the fitness and weight loss industries offer help and hope to millions who want to shed and shred. According to the International Health, Racquet & Sportsclub Association, or IHRSA, the trade association serving the global fitness industry, there are currently over 35,000 fitness facilities in the United States alone, and thousands more globally. Add to that tens of thousands of weight loss centers and thousands of services online geared to fitness and weight loss, and you could say the fitness business is booming. In fact, IHRSA statistics reveal that fitness industry revenues exceed more that $25 Billion per year. Clearly, Americans are willing to spend money for healthier, slimmer physiques, and many programs offered are legit. But be wary of expensive programs that promise results they cannot deliver.

Sign Me Up!


It’s all well and good to make a commitment to your fitness program, but long term contracts and subscriptions that lock you in for an extended period of time can drain your bank account without giving you the benefits you signed up for. Before you sign on the dotted line, be sure you fully understand the fine print. Long term memberships often offer incentives to join on your first visit, but don’t allow yourself to be pressured to make a decision on the spot. Take a day or two to think it over before you commit.

Make It Snappy


Once you decide to get in shape, you want to see quick results. But the truth is, losing weight and building muscle take time, patience, commitment and perseverance. Programs that promise speedy results with minimal effort are scams that are out to get your hard earned money. Spokespersons who endorse such products and services are often fitness models or paid actors who got themselves in shape over the course of time, through regular exercise and good nutrition.

To Die For


It is often pointed out that the first three letters in the word diet spell “die.” Weight loss supplements and pharmaceuticals can have deadly side effects. Costly weight loss programs often use restricted calorie diets and processed foods that can sap your energy and rob you of nutrients necessary for good health. Instead of going on a fad diet in hopes of losing weight, look for a well constructed nutrition plan that teaches you to modify your life long eating habits while optimizing beneficial nutrients.

Resources

Successful marketing builds successful businesses. The W.I.T.S. Business Management Success Series offers continuing education courses geared specifically to personal service businesses, to help you market your services and grow your client base. Some of our standout courses include: Insider Secrets of Advertising and Marketing; Attracting Club Members; Developing Relationships; Developing Your Marketing and Promotion Strategy; Establishing Your Brand and Image; Social Media Strategies for Attracting Clients; Finding Your Customers on Social Media, and many more!

References and Credits

IHRSA: Fitness Industry Trend Report
http://www.ihrsa.org/industry-research/

*Images courtesy of freedigitalphotos.net: imagerymajestic; stockimages; Monitor Stock Photo; Jeroen van Oostrom; Gualberto107.

No ratings yet.

Please rate this

Leave a Reply

Your email address will not be published. Required fields are marked *