You became a fitness professional because you genuinely want to help people, you embrace a healthy and fit lifestyle and you see your self as an educator, a coach, a motivator! But a SALESPERSON? Not a chance!!
When we think of “sales” we envision the high-pressure, pushy, stereotype of the car salesman.
We when we think of selling, we think it’s manipulative, offensive, perhaps even annoying.
But, if we are going to be successful fitness professionals, we need to change our perspective. Sales doesn’t have to be any of those things—and in actuality, it is really HELPING, EDUCATING, LEARNING, CONNECTING and SOCIALIZING.
Those who are successful at sales, similar to those who are successful fitness professionals take time to connect with people and find out about their needs, interests, desires, and goals. Then, we help educate them on how to meet their personal goals and become a valuable resource to them. We don’t manipulate or strong-arm—we build relationships, we educate, we help, we coach.
So I encourage you to reconsider how you view selling and sales. Think of it in terms of creating a partnership with a person who needs your help and guidance to achieve their goals. You are an agent of change!
I’d love to hear your thoughts, tips, and insights on how to overcome the fear and disdain many have of “sales” and “selling.” Share your thoughts here or visit W.I.T.S. on Facebook by clicking on the icon at the top of the page or clicking: https://www.facebook.com/worldinstructortrainingschools