We have all heard the term Weekend Warrior before! Some people swear by the idea that their weekends are meant to “beat up” their bodies with difficult, long workouts. This is typically because there is a lack of time during the business week to get in exercise and activity. Is this really the most effective way to hit weight loss goals however? (more…)
In the past decade, people’s attitude towards fitness has changed. Almost everyone these days is involved in some form of fitness to keep themselves in top shape. As a result, the fitness industry has grown quite a lot. Many new businesses are thriving and offering custom services to clients. Despite COVID, the global health industry is projected to grow steadily in the coming years.
This gives perspective to certified personal trainers who wish to start their own fitness business. But starting a business is easier said than done. There are a lot of key factors that need consideration to build a successful business. Here are a few tips to help you get started.
Do Your Research
As an entrepreneur, you’ll need to do a lot more work than regular businesses to get your idea off the ground. This means lots of extensive research, looking up niches, and predicting the next popular trends. Luckily for you, a lot of information will be available on the internet. You can look up business reports of already established companies to understand the industry trends.
Aside from that, you’ll need to figure out the legal stuff that needs to be taken care of before you can start your business—for example, registration, bank accounts, and investments. If you’ve got the finance, you can hire a financial advisor to help you set aside budgets and plan your business.
If not, you can make use of the countless free sources on the internet to help you out. Keep in mind that the free sources are usually generic. If you want a customized plan, you’ll need to spend some money.
Identify Your Target Market And Get Certifications
The first thing you need to do is figure out your target market. Even in the fitness industry, there are a lot of specific certifications and services that clients look for. This is why it’s important to determine where the majority of your clients would come from. You’ll need to take your qualifications into considerations as well because you can’t offer medical fitness services if you’re only registered as a personal trainer.
If you want to make your mark in an upcoming niche, you’ll need to enroll in courses and get the relevant certifications. On the other hand, you can hire people if you want to capture an upcoming niche. Another thing to keep in mind is the licenses. A lot of fitness niches these days require licenses in addition to proper certifications. For example, in the field of medical fitness and senior fitness, you’ll need the Medical Fitness Facility Certification before you operate your own facility.
Identify Your Competition
This is the most important thing a lot of new entrepreneurs forget is to research their competitors. For wellness and fitness businesses, the one main advantage is that if the competition isn’t in your area, you can somewhat ignore them. If you’re going to be an in-person business, your competition will be the businesses operating in your area that cover the same niche as you. But as we all know, after Covid, everyone is rushing to gain a dedicated online presence. AS a result, your competition can come from anywhere in the country.
You’ll need to study their business model and understand how you can compete against them and create a better service. For example, if your business will offer hybrid training sessions while the competition only has online sessions, you can gain leverage by marketing to the local customers. Or you can offer personalized services that will give clients better results at the same time. The options are many, but it all depends on your approach and business plan.
Create A Business Plan
After doing your market and competitor research, the next step is to develop a business plan to put your findings into action. Business plans essentially follow the same pattern regardless of the nature of the business. These plans are extensive and involve in-depth market research, competitor’s services and analysis, plan for marketing your services, plan for deriving sales, and financial projections. You need to describe all of the mentioned things in great detail so that potential investors will take you seriously.
This is especially important if this is your first business venture and you don’t have any prior experience in setting up or running a business. Because investors only invest their money when they find someone serious and credible, which is difficult if you’re starting out. These metrics and in-depth industry research would strengthen your case, and the financial projections would ensure the investors that your business will thrive in the long run.
Invest In A Good Insurance Policy
Now that you’ve got the basic things done, you’ll need to start worrying about how you’ll offer the services and where you would offer them. For example, if your business provides offline training, you’ll need a facility that can accommodate clients and has the relevant equipment. As an entrepreneur, you won’t be able to purchase such a facility unless you’ve got a lot of money. Instead, you’ll need to lease it for a period of time. Even with the lease, you’ll need a financial guarantor that’ll take responsibility if you’re late on your payments.
For that, you’ll need liability insurance. This insurance will help you protect your personal assets from the business ones in case your business runs into issues. It’ll keep you from going into debt and losing your personal assets. Many companies offer liability insurance plans at an affordable rate. But don’t go for the one that’s the cheapest; contact a few companies and go through their quotes. Figure out which one’s the best option for you, even if it’s a bit pricey.
After that, you’ll need to figure out the insurance of your equipment in case there’s an accident. Gym equipment costs a lot, especially if they’re some specialized medical equipment, and often clients are not careful with their usage and can damage such equipment. You can’t blame the clients as it will show poorly on your business ethics. The next best thing is to get the equipment insured. That way, if there’s an accident, the insurance company will pay for the damages.
Get An Employer Identification Number (ENI)
In order to file taxes and avoid penalties, you’ll need an ENI. ENI is also useful in opening a bank account in your business’s name, taking out loans, speeding up the process, and establishing credit for the business. The ENI can be obtained online by registering through the IRS. After registration, you’ll get your Employer Identification Number within minutes. Keep in mind that if your business is owned solely by you, you won’t be required to get the ENI.
However, if you’re opening your business with partnerships, then you’re legally required to obtain an ENI. Even if your business is operating as a sole proprietorship, it’s a good idea to get an ENI number for the benefits mentioned above. It’ll also help you establish your business as a separate entity and make it easier for you to expand it.
Have An Interactive Website
The first step in giving your business a face has a website. Many new business owners go through all the legal stuff and don’t pay much attention to having an online presence. Everything these days is online; if potential clients want to find a fitness training service, the first thing they’ll do is look online.
If you don’t have a website, chances are you’ll lose good business. An important thing in creating a website is to make it interactive and user-friendly. Many businesses fail to get customers because their website is cluttered, and there’s no proper information regarding their services. These businesses only focus on getting their contact information out so clients can reach them.
You have to understand the dynamic of how things work these days; people want to know as much as they can about a business before they set up an appointment. Meaning, putting out your contact information won’t do your business any good. Instead, try showing your services with descriptions, pictures, and videos to give the clients an understanding of your business. That way, clients will be compelled to get in touch with you, and you’re more likely to get business.
Install The Right Equipment
If you decide to market yourself as an in-person or hybrid trainer, you’ll need to invest in some workout equipment to facilitate your clients. The equipment you’ll need will depend on your services. For example, if you’re offering yoga classes in the park, you’ll need to make sure that all your clients have a yoga mat and relevant yoga equipment like an exercise ball or a resistance band. Having equipment will also make a good impression on the clients, and they’ll consider your services more credible, which is what you need to spread word of mouth to other potential customers.
Similarly, if you’re gearing up to launch a full-blown gym service, you’ll need proper weights, treadmills, stationary bicycles and other exercise equipment that satisfies the needs of all of your clients. Besides getting the equipment, you’ll need to get it insured. Be sure to look up different insurance policies for different pieces of equipment. If the equipment is for medical use, it’ll be a lot harder to repair in case of any damages. So you’ll need to select the policy carefully.
Invest In Online Training Platforms
Being an in-person only or online only trainer will limit your clients. What you need is to offer both services so you can reach local as well as out-of-city clients. But with online programs, you’ll need to do extra research. How will your programs run? Will you offer a bundled-up program for a fixed price, or will your sessions be interactive and delivered through an online learning system?
If you choose the latter, you’ll need to invest in a Learning Management System (LMS) to deliver your lessons and track your client’s progress. On top of that, you’ll need to develop a proper interface so your clients can signup and use the LMS easily.
Brand Image And Marketing
For an online business, brand image is the most important thing. You may have noticed that many brands have great products and services, yet they fail to gain many customers. While some have mediocre services but a high influx of clients. That’s all in the brand image. The more your market your service, the more audience you’ll reach. But it isn’t just about marketing; you’ll need the audience to relate with you. For that, you’ll need to make demographic-specific campaigns to get the attention of the audience.
Social media is a great way to reach youngsters and young adults, but what about the older population? Well, some of them use social media, while some of them don’t. So, you’ll need to employ new and old-school marketing tactics to reach them. This means extensive social media marketing as well as email marketing.
Expand Your Expertise
This step comes a little later. Once you’ve established a sizable clientele, you’ll need to expand your services to get more clients and keep the existing ones interested. There is two way to do this; one, you can enroll in other certifications like a medical or senior fitness course, like the ones offered by W.I.T.S. Education and become a certified instructor in these fields. Or you can hire more crew members to give more personalized training. For an online business, it’s easy for you to get further certifications and expand your services.
However, for in-person training, that’s next to impossible. You’ll have new clients and existing ones coming in expecting personal training. You won’t be able to do this alone, so in this scenario, it’s better to hire more experts.
Are you looking for a certification that’ll help you manage your fitness training business? Take a look at W.I.T.S. Education’s Fitness Management Course. This course is specifically designed for people who wish to run their own business in the fitness industry. Besides that, at W.I.T.S., we offer many courses related to fitness training such as Personal Training Course, Health Management Course, and Senior Fitness Course. Each of our courses is designed keeping in mind the latest developments in the industry. Check out our top courses.
Apart from that, college students can take advantage of our NCCA accreditation system and earn credits for their courses toward their college degrees. If you want to learn more, feel free to contact us.
To stay relevant in the fitness industry, one has to keep up with the client’s requirements and the changes in the industry. Personal trainers are at a higher risk of losing clients if they don’t attain the latest qualifications. That’s mainly because a lot of clients like to try the latest fitness trends. When Pilates workout routines went viral on social media, many people jumped on the trend and hired professionals to help them get started.
The same goes for every trend in the fitness industry. Clients want dynamic trainers that can handle all of their needs. While learning complex forms of workouts like Pilates isn’t easy for busy trainers, they can expand their expertise beyond regular fitness training by taking courses and specializations that give them more credibility.
Here are some of the courses you can take as a personal trainer to grow your business and gain more clients.
Who Is a Personal Trainer?
In simple terms, personal trainers are instructors that help people accomplish their health and fitness goals. Trainers are responsible for designing exercises and fitness programs such as workout routines, understand nutritional choices and helping clients set long-term fitness goals. These goals are there to help clients become better versions of themselves physically. These goals can be related to weight loss, muscle gain, toning, strength training, and health management.
The reason people prefer personal trainers is because trainers can pay attention to the individual needs of a client and develop fitness plans based on their strengths and weaknesses. All of this makes it easier for clients to achieve their fitness goals which would not have been possible without trainers. Moreover, trainers plan routines based on their client’s needs.
Some clients are fitness enthusiasts who need extra training, while some need basic exercises to help them get started. Commonly, personal trainers can incorporate different exercises in their planned routines. On the other hand, some trainers are specialists, such as bodybuilding specialists or sports nutritionists, who only work within their field.
The Benefits Of Getting Specializations
Getting specializations in new fields of personal training opens many doors of opportunities for personal trainers. You’ll be able to offer various services to your clients, turning first-time clients into loyal customers.
For example, if you specialize in nutrition, you can assist clients with specific dietary requirements. This makes it easier for you to cater to clients with different medical and nutritional needs. Apart from that, you’ll also get a better salary, because people generally pay more for specialized services.
Knowing multiple forms of workouts enables you to create routines for your clients, mixing different forms of exercises. This is especially helpful for senior clients and those with special medical needs. Similarly, you may be approached by athletes to either train them to help them maintain their strength through nutrition or performance enhancement workout routines.
Some Popular Courses and Specializations
The fitness industry is quite broad and diverse, meaning there’s a specialization course for everything. Depending on your background, you can go for medical fitness and nutrition, or if you’re into weight loss, you can specialize in training and toning programs designed to help clients lose weight healthily. Or you can help bodybuilders and enthusiasts with weight training and core strengthening exercises.
In a nutshell, there are countless specializations and specializations within them to help you move forward in your career. Here’s a list of some of the most common and general courses you can enroll in.
Group Fitness Instructor Course
For some clients, the idea of working with a group of people with similar goals seem to be more appealing. It helps them interact with others and feel less insecure about their current fitness state. As a result, these clients hire group exercise trainers. This is because they monitor individual progress and performance and plan exercises that fit each member’s needs. Group exercises can include regular fitness workouts to yoga, and Pilates.
You may ask why you need certification to train a group when you already know the exercise? Managing a personal trainer group is different from simply getting a few people to exercise together. Trainers need to learn how to monitor individual members’ health, progress and figure out how to incorporate new exercises that help everyone.
Weight Loss Specialization Course
Social media and influencer culture motivate people to lead a healthier lifestyle. This includes losing weight and slimming down, but most people don’t know how to lose weight healthily and resort to poor dietary and eating habits that harm their health and do nothing to help them lose weight. Connecting with Registered Dieticians with a degree speciality can help these clients lose weight while staying healthy.
These trainers are educated on different aspects of weight loss, such as the client’s health, diet, B.M.I. ratio, and ideal body weight. These aspects help them design nutritional plans while considering the medications and such for their clients. The result is that helps them lose fat and build their muscles.
Health and Nutrition Course
Health and nutrition courses use a holistic approach to help different clients attain a better lifestyle. The course teaches trainers how to improve and change their client’s nutritional habits and compel them to make better and healthier choices. These training lessons are also great for trainers dealing with clients with chronic health issues or allergies. These trainers ensure that their clients incorporate healthy eating and workout habits into their lifestyles. Sometimes, they work in the capacity of wellness coaches to help their clients achieve a healthier body and mind.
Corrective Exercise Specialization Course
Injuries that result in bad body and muscle movements require trainers that can help correct these defects. These trainers need a deep understanding of anatomy to apply the right techniques to fix their client’s movements and imbalances. As a trainer, you’ll need to assess the health and extent of movement of your client and develop exercises and stretching techniques that help them relieve pain and improve their condition.
These exercises improve the client’s mobility and posture.
Bodybuilding Specialization Course
Bodybuilding is one of the most popular fields in the fitness industry after weight loss. In the past, bodybuilding was mainly preferred by males, but women have taken a keen interest in the mainstream bodybuilding industry. A lot of trainers get female clients, but the problem is that they need different training and diet to build muscles.
As a result, many institutes have developed courses that help trainers give the best training to male and female bodybuilders, keeping in mind their physical requirements. Bodybuilding specialists are in high demand because there are a lot of risks involved in achieving the desired muscle mass.
Youth Fitness Specialization
If you like working out with kids or are interested in improving children’s health, then this specialization might be for you. Children are at a higher risk of developing health and fitness issues that stop them from living their lives to the fullest. The number one emerging issue with today’s youth is obesity. Early-stage obesity in children can cause many lifelong adverse effects on their health.
However, the main issue with kids is that they need a dynamic approach. The one size fits all formula doesn’t apply to them. Their growth and health are different from each other, and that’s why youth fitness instructors are trained to understand these things and improve children’s health.
Senior Fitness Specialization
Just like kids, seniors also need customized fitness and health care depending on their unique needs. Senior fitness is an emerging market dedicated to keeping the aging population healthier and more active. Many senior people have started to join gyms to remain healthy.
However, the problem is that most gyms are not equipped with the proper tools to help them. Senior fitness trainers can help the older population remain fit by assigning them modified exercises that benefit their health. They need to make sure that the exercise doesn’t cause heart or blood pressure issues in seniors or any further health problems.
Strength Conditioning Specialization
This area of specialization is mostly preferred by athletes and serious sports and fitness enthusiasts, the kind of people that want to improve their strength and performance. While the market for this specialization is still developing, the trainers get a handsome payout for their services. A lot of pro sports companies hire these trainers to train their athletes and help them deliver peak performance through constant exercising and training.
That’s not all! Many personal trainers serve as strength conditioning coaches for people as well. These are the people who want to increase their mass muscle ratio without considering bodybuilding and weight training. So endurance and strength conditioning is their next best option.
Fitness Management Course
A fitness management course like the one offered by W.I.T.S. Education is a great way for a trainer to expand their business and manage their employees. This course is for those who don’t want to do all the training by themselves, but rather by hiring fitness specialists.
Other than that, lots of gyms and fitness institutes have many branches that need management. Fitness managers can work at those places as well. They work behind the scenes to ensure that all the operations run smoothly and their clients are satisfied with the services. These managers also deal with any mishaps and issues between the clients and trainers. Fitness managers are also responsible for hiring new trainers and handling client registrations.
Sports and Exercise Nutritionist Course
Sports nutrition is a field that has gained a lot of traction in the past few years. Sports nutritionists are in great demand, especially by agencies managing pro sports athletes. Each athlete needs a specialized diet to fulfill their calorie requirements. But the issue is that each type of sport has different dietary requirements, and nutritionists must understand them and then devise diet plans.
As a sports nutritionist, you’ll get a chance to work with and train many top and upcoming athletes to ensure that they stay in their best shape and form for their tournaments. Since this is a relatively new field, the pay for being a nutritionist is quite high.
Work Opportunities For a Personal Trainer After Specialization
Personal trainers with multiple specializations can work in different settings to train their clients. The more specializations a trainer has, the more diverse their line of work becomes. Normally, beginner trainers start out as apprentices to already established trainers. They work in their institutes and gyms to train their clients and gain further experience.
Once they have a bit of experience, they can start taking up bigger responsibilities or can start working on their own. These days, personal trainers are taking advantage of the internet and offering online and in-person lessons to their clients all over the world.
Sometimes, personal trainers can work as specialists and coaches depending on their specializations. For example, there’s a dire need for medical fitness to keep athletes in top shape, and senior fitness experts are also high in demand to help keep them active.
Recently, youth fitness has become an emerging field for trainers as well. Due to the popularity of social media and the influencer culture, lots of people are hiring personal trainers to help them attain toned bodies like their favorite influencers. All of these things give trainers many opportunities to make their mark in the fitness world and generate a steady source of income.
Are you struggling to find reliable courses to further your career in the fitness industry? Check out W.I.T.S. Education.
We are a fitness training institute that offers a number of courses related to health, fitness, and management. Our courses include Certified Personal Trainer Course, Youth Fitness Course, Group Exercise Instructor Course, and Fitness Management course. Each course is specifically designed to give you the necessary skills as well as to keep you updated with the latest developments in the fitness world.
The best thing about our courses is that they are hybrid in nature. You can take virtual ‘LIVE’ lessons as well as in-personal training labs. For college students, our N.C.C.A. accreditation system allows them to transfer credits from the course to their degree program.
If you have any questions, feel free to reach out to us.
In the age of social media, digital marketing, and a booming fitness and health industry, certified personal trainers (CPTs) need to stay up to date on their marketing strategies. Not doing so will not only cost you business but will affect your public persona and perception as well.
It’s easy to fall into the trap of thinking that your marketing strategy is fine as it is, and your work will speak for itself. While it’s true that the quality of your services is what matters the most, it’s also important to remember that you still need to put in the effort.
Here are some common mistakes that personal trainers make when it comes to their marketing content and strategy, and you should be careful to avoid them:
Setting the bar too high and becoming unrelatable
While you might think it’s inspirational to post workout videos, ‘clean’ meals and expensive, extensive grocery lists, waking up at 5 am to go run or workout, other people may not agree. It’s one thing to look toward your favorite trainer for motivation, but if you’re only projecting an image of perfection, it might be highly unrelatable by being unattainable to the ordinary person.
After all, you do this for a living, and it’s your job to stay fit, healthy, and practice what you preach, but for other people, be it, stay-at-home moms or college students, their routines may not be adaptable for that lifestyle.
In short, the best thing you can do is stay relatable.
Not having a regular posting schedule for content
You’re damaging your online presence by not planning and having a posting schedule. You need to plan your social media and general marketing content ahead of time, building a cohesive sequence of what goes on, when, and how.
Space out and diversify the kind of content you share, including whatever your personal preferences are, from motivational quotes to workout tips and advice to promotional content. Everything must be well-thought-out and balanced because you’ll have a poorly organized feed with random, repetitive content without that.
Additionally, be sure to post consistently and follow a regular schedule. This is necessary for engagement, showing you’re active and indicating that your business profile can be used to reach out to you.
Don’t go weeks or months without posting and expect engagement and responses. This applies to all marketing content, including emails, web content, promotional messages, etc. Consistency is key, and a CPT should know that!
Mundane, repetitive content that doesn’t do much
Beyond just posting consistently and following a schedule, however, you should also work on mixing up the type of content you share. The same motivational videos and quotes can only get you so far.
It’s definitely challenging and an added layer of work to manage, but as a CPT, you need to provide value to your clients through your marketing strategy. Make a combination of text, images, video, and audio content, and continue to diversify your web presence.
You can do this through the aforementioned point regarding planning content, which allows you to curate and create meaningful material rather than just self-promotion and images and videos of yourself.
It’s true that while you are the main service provider, there’s got to be more to your profile than gym selfies and videos. It should be engaging, interactive, and inviting.
Ask questions, get to know your audience, understand what your potential clients are looking for, and think of how you can make your feed more organic. Testimonials, snippets of training sessions, educational information are all excellent options.
Excessively posting sponsored content and material
Another mistake that a lot of fitness experts are often guilty of making is posting excessive sponsored content. Yes, it’s great for your credibility and income to have sponsorships and paid content, but posting too much of that can be off-putting to audiences.
It can make it harder to trust in your abilities and your expertise if you’re continually promoting products, whether they’re skinny teas or supplements or even gym wear. However, as long as it’s spaced out and cushioned by more organic material or other forms of content, you should be good to go.
In addition to that, focus on building your SEO presence and optimizing your existing content for more relevance. Build a website, develop content for that, make your work more accessible and watch that work wonders over typical PPC advertising.
Pricing yourself far below market rates (it’s not a good thing)
You might think that selling your services lower than the average market rate will help you attract more clients, but that works against you. The more you devalue your work, the more people are skeptical.
After all, why would a skilled, qualified CPT charge significantly lower rates than their competitors unless something was wrong? You can, however, use promotional offers and seasonal discounts to build a sense of urgency, but never sell yourself or your services short.
Not targeting the right audience or focusing only on new clients
Don’t be that trainer who’s so focused on attracting new clients that they forget to value their current ones. It’s cheaper and more profitable to retain old clients than constantly bring in new ones, and as a CPT, you should know who to target and how. Find your niche, address that, and attract faces while also highlighting your current clients’ progress and achievements. Their stories, testimonials, reviews, and recommendations are what can make or break your practice
As a personal trainer, you are running a business at the end of the day. Whether you’re selling services independently, as part of a gym or facility, or in affiliation with other programs, you need to have a solid marketing strategy that drives results.
You can also upgrade your marketing strategy with the help of our fitness trainer programs, including marketing and business content. Get in touch with us to register to become a certified personal trainer or upgrade your current education and training!
To become a fitness trainer, being up-to-date with your fitness knowledge and skills is important. That’s mainly because of the extensive continuing education training that is required for us to be mentally and practically fit enough to train others. Not only that, but personal fitness is also important for your physical and mental health. But where should you begin? At home or the gym. Many factors come into play when deciding this. Read on to find out what they are.
What’s Best About Gyms?
Hitting the gym and working up a sweat sounds like an easy way to maintain your fitness. It’s also a great way to start your journey to become a personal trainer. But it can be troublesome with a hectic schedule. On the plus side, you’ll get proper gym equipment and you can even hire a personal trainer of your own to help you along the way.
Another benefit is the tailored training sessions, which are hard to come by when learning from the house. People go to the gym to work out, so naturally, they’re more focused. At home, there are too many distractions. Finally, once you pay for the training, it becomes an obligation to attend the sessions.
Why Working Out At Home Is Good For You?
On the other hand, you are more likely to skip your training at home, but you also get the flexibility to learn any time you want. Not to mention it’s cheaper and you take classes online to help you get started. Additionally, there’s no rush in at-home training and you don’t need to push yourself to reach your goals. Instead, you can learn at your own pace. Aside from that, you also get to choose what type of training you want to do. The only downside is that people tend to lose consistency with their sessions over time.
What’s Best For You?
Generally speaking, the gym is the best option. You get more motivation, and you reach your milestones quicker. But you’ll have to keep up with attending the gym even if your schedule is full. Maybe a combination of the two with virtual training with your trainer from the club to stay safe and on target for your goals.
Otherwise, you’ll end up wasting your money. At the same time, workouts at home are relaxing mentally, convenient, and you don’t have to pay a lot. But again, if you have a tough lifestyle, you’re more likely to skip the sessions. Additionally, you might not find the right training routine for yourself, or the slow progress might put you off. So whatever you choose will depend mostly on your motivation.
If you’re passionate about fitness and want to take your fitness to the next level? Become a certified personal trainer with us. At W.I.T.S. Education, we offer many fitness certifications, including group instructor training, personal trainer programs, and fitness trainer programs. Check out our programs or reach out to us today to learn more.
Fitness trainers are professionals who need to keep up with their social media presence and content to be more accessible, relatable, and of course, generate traction for their business and services. That means you will need to continue innovating and staying on top of trends that dominate the market.
The following are some of the most anticipated and highly-engaging social media trends predicted for 2022, which means you should add them to your strategy:
1. Diversify your content for different platforms
You need to diversify your content for different platforms. This doesn’t just mean optimizing it for different devices (with mobile phones taking the lead), but rather tailoring content for the social media app or site you use. Instagram has certain types of content that succeed on it, while TikTok uses another strategy.
Facebook allows you more back and hyperlinking opportunities and long-form videos, while emails allow you to share more insider information. It’s definitely a lot to keep up with, but different techniques allow you to create multifaceted and multi-purpose content without being overbearing. Using the same format for every platform will hurt your views and engagement, so finding your niche and focusing on that is easier.
2. Paid advertising is getting even bigger in 2022
Unfortunately for many small businesses and independent professionals, things are getting tougher due to social media algorithms. Now it’s harder to break through the system and organically reach clients and audience members on the quality of content, strategic hashtags, and timeliness alone. To get that engagement in the first place, you’ll need to resort to paid advertising, something that’s expected to get even bigger in 2022. Again, depending on the social media platform you focus on, you’ll have to try different forms of paid marketing and advertising, but generally, ads, reels, and video content will continue to take the lead.
Rather than spending money on PRs and collaborations or resorting to other monetary tactics, your best bet is to use in-built paid advertising mediums and run quality content there.
3. Develop live-streaming material and content
Speaking of developing content, live-streaming has gotten bigger and bigger over the years and will continue to grow even more in 2022. You can live-stream workouts, promotional content, come on for Q&As, host live podcasts, offer live tours, and share a lot of valuable information this way, allowing audiences to interact with you directly. This is one of the best-performing social media marketing methods and one that will definitely elevate your overall content and strategy by a lot, so work on developing content that enables you to do that.
4. Set up chatbots for faster replies and responses
Your social media page is a platform you use for business, and it’s one where you’re probably interacting with clients, sponsors, collaborators, colleagues, and addressing general queries. Managing it on your own can be quite overwhelming and is nothing short of a full-time job, and so using one of the many chatbot options out there is a great idea.
They can handle a lot of the automated responses, sharing information about your training services, rates, location, timings, etc., with prospective clients while you address more personalized queries and conversations. It takes a lot of the load off you and speeds up the process, making it more efficient.
5. At-home and online workouts through social media
The pandemic really changed the face of many industries and businesses, with fitness and health possibly taking the lead on that. As people adapt to social distancing and the flexibility of life at home, online workouts have grown in immense popularity. The attitude of the majority of Americans also suggests the same, with many preferring online workouts to gyms and in-person training.
Leverage that trend through social media by offering short and long-form workouts, either live-streamed or shared on your platform and more private groups. It’s a great way to engage with people and give your audiences what they want while building your reputation and presence online.
6. More user-generated and crowdsourced content
Speaking of giving audiences what they want, another great tip is to share more user-generated and crowdsourced content. From clients posting their workout videos to testimonials and reviews, you can do so much more to diversify your online presence this way.
This can also include more lifestyle-centered content, from fashion to food, which shows audiences who you are as a person. It’s a simple yet highly effective technique to draw more attention to your work. The goal of focusing on user-generated content is to let users’ interests determine what you post and share.
For many trainers, a great way to be more in line with user-generated content strategies is to engage in fun trends, fitness challenges, talk about trending topics and share more content that performs well and drives engagement.
Social media is one of the most valuable tools in your artillery, and your best bet is to use it effectively. The more focused you are in your approach, the better it will be for your overall strategy, engagement, and of course, stats. Plus, it’s a great way to make yourself more interesting and appealing to potential clients as well. It is a marketing tool, after all.
Sign up for our fitness trainer programs, where you can learn all the best insights and strategies for online social media marketing and more. Reach out to us to if you’re interested in becoming a certified personal trainer or if you’re looking for more intensive training and education to add to your current qualifications.
A trainer-client relationship is one of the most important professional relationships you’ll ever develop in your career as a fitness professional. It’s one built on a foundation of trust, mutual respect, and support and needs to be treated as such. As a trainer, you must ensure that your clients trust you and believe in you to help them achieve their health and wellness goals, rather than fearing you.
They should be able to express their concerns and vulnerabilities, knowing that you will be able to help them, and that’s only achievable if you actively work on being approachable and trustworthy.
Here are some great tips on how to improve your relationship with your fitness clients:
Maintain a professional attitude and demeanor
To make a good impression on your clients, you don’t need to have the latest trainers or fancy clothes. There are a few basic tenets of professionalism that can start you off on the right foot; being punctual, honoring commitments, staying pleasant, and being honest are often more than enough. It’s important for trainers to maintain a professional attitude when dealing with clients because it helps them see you as their coach and as someone who is trained in their field and equipped to help them.
Communicate clearly, communicate often
Communicating with your clients is very important. Not just sharing basic need-to-know details like timings and schedules but communicating words of encouragement, approval, recommendations, and even off-day workouts. It helps to show your clients that you’re involved, following up with their progress, and offering them support, advice and feedback even beyond the gym floor.
This also applies to regularly communicating their progress and walking them through their performance, improvements in their form, stats, or general indicators. It’s a great way to build rapport for healthy communication.
Empathize and put yourself in their position
Often trainers forget the importance of empathy. Yes, you’re there to push your clients to do better, work harder, and perform more steadily, testing their limits along the way, but you shouldn’t overlook their struggles either. Put yourself in their shoes for a moment and envision how they feel being yelled at by a trainer on the gym floor–name-calling, body-shaming, mocking, terrorizing are some of the worst practices any trainer can adopt, and you should work to steer clear of them.
Maybe you were genetically blessed and came out of the womb with a six-pack, but maybe you were also heavily bullied for your appearance once upon a time. No matter what the case may be, you should always remember that your client is a person with feelings and emotions before anything else.
Be specific to their needs but remain flexible
Learn to adapt your training style and schedule to your clients’ needs, goals, and requirements. Rather than taking a cookie-cutter generic approach to training, see how you can help your clients achieve their specific fitness, health, and wellness goals through your services, providing them with the tools, knowledge, and expertise that they need.
You might have a trajectory in mind for them, but injuries, accidents, fatigue, physical and mental limitations can all get in the way and how you respond to them as a trainer is what sets you apart. The more adaptive you are while still doing your job, the more your clients respect you.
Set goals for the long run to show commitment
Goal-setting should be a two-way street as you and your client mutually set goals for your training sessions. Where do they see themselves in 3, 6, or 12 months? How do you plan to help them achieve those goals? It’s important to set aside your assumptions and let them take the lead on these goals, sometimes. As a trainer, you might feel like you can tell exactly what your client needs, and while you might be right, you should also work on negotiating with them and meeting them halfway. Remember that not everyone will have the same fitness and exercise goals, and that’s okay, but as long as you’re thinking of both long and short-term goals that are achievable, you’re showing them that you’re with them for the long haul.
Get to know your client on a slightly deeper level
Lastly, you should learn to be your client’s friend. This doesn’t mean you cross professional boundaries and become besties with them, but rather, you hear them out, let them open up to you, and be honest about their fears, challenges, and insecurities, supporting them in more ways than one. A trainer is so much more than just your gym instructor, it’s someone who sees you at your worst, and you’d want that person to treat you as an equal. It also allows you to be vulnerable and open about your own struggles, helping them feel less alone.
As a fitness trainer, your role goes beyond the gym or classes; what you say and do can often impact your clients directly and affect their mental, physical and emotional health in the process. It’s a lot of responsibility to take on. You should never shy away from working on your communication skills and abilities, developing more empathy, and improving your relationship with your clients.
Learn more about improving your services and working as a personal trainer and a certified group exercise instructor through our courses and training modules. We have some of the most highly-rated fitness trainer programs that include both online and in-person components and will equip you with not just the necessary knowledge and skill to train and coach but also provide you with interpersonal skills and insights. View our range of certifications here, or register for one of our other training and specialties today!
Like many industries, the pandemic has also affected the fitness industry. Many certified trainers found themselves out of jobs during the lock downs. While those learning to become trainers found it difficult to continue with their training. But like every other industry, the fitness industry is slowly bouncing back. The trainers are finding creative ways to keep their clients and find new ones.
Everything Going Virtual
Trainers turned to the internet to continue training their clients, which means zoom training lessons instead of personal ones. While these worked for people who had prior workout experience, it proved to be difficult for those who had just started working out.
Another factor was the motivation levels of the trainees. It proved to be difficult to maintain the same enthusiasm they had while working out in the gym.
Trainers Are Getting Creative
To overcome this hurdle, trainers had to become creative. Many trainers leveraged social media platforms to build their clientele. Instead of boring virtual training, they started results-based training, such as 30-day weight loss challenges and bodybuilding challenges. People were more willing to try these because of the interactive nature of the challenges. Many fitness trainers branched into health and nutrition. They started online nutrition programs for healthy eating, allowing them to gain a bigger audience.
Better Employment Options For Trainers
Since everything is going virtual, many online gyms and fitness training websites have started popping up. Many of these websites offer so much more than just exercising. Instead, they also offer sessions on yoga, group fitness training, as well as lifestyle wellness coaching. This presents great opportunities for experienced fitness trainers to expand their range of expertise; as well as for those looking to become trainers to have diverse career options.
People looking to become trainers can enroll in courses such as those offered by W.I.T.S. Education to expand their employment options. Their graduates are working for some of the top names in the fitness industry such as Retro Fitness, YMCA’s, and Crunch Fitness.
The company offers many fitness programs to help people become certified health trainers, group fitness trainers, and exercise instructors. The company’s mission is to provide the best health and physical fitness certifications in the industry. Check out their courses or contact them today to learn more.
While it’s easier to manage clients in person and keep them updated on their progress, things are not as smooth in online training. Many personal trainers struggle to manage their clients because of their lack of experience and use of proper tools. A lot of clients switch fitness trainers when they’re unsatisfied with their services. On top of that, you need a direct line of communication between you and the client. This is especially difficult if you’re training a group of people. The lack of time and the number of people make it difficult for you to get one-on-one time with your clients.
Client management software is the best option to maintain a good service and keep your clients happy. You can purchase different software to manage different tasks, or you can get software that offers all the services in one bundle. Keep reading to find out how you can better manage your clients during online training sessions.
What Is Client Management Software?
A client management software is an application that is responsible for keeping track of each of your clients needs and progress. Management software is different; some only manage one aspect of your business, others can manage everything from client signup to payments. However, that doesn’t mean that these bundled applications are best for your business. You need to pick services that offer value in maintaining a good relationship with your clients.
That means sometimes you need to invest in different applications to ensure that your services would run smoothly. Client management systems cater to different needs of the business; they can be used for marketing, sales, communication, and even to analyze client data.
Tips On Managing Online Clients
There’s no clear-cut formula for having the best client management system; you need to perfect your business by means of trial and error. Figure out which things worked best for you and your clients and change those that didn’t. The best thing is that a lot of management software applications come with trial periods, so you can essentially try them out before paying for them. That’ll help you perfect your service without spending a lot of money. Here are a few important things you should keep in mind when setting up your online training business.
Be Organized And Prepare Ahead
The most overlooked aspect of any business is being organized. A lot of times, clients visit websites that are cluttered, and the services are all over the place. This confuses the clients, and they’re more likely to not signup for your training programs no matter how good you are. SO the most important thing is to present your services in an organized manner that clients can access easily.
As your business starts to grow, so will the number of clients visiting your online training. You can create day-to-day tasks and checklists for them to help them out, or you can make use of multiple automating applications to ensure that all of your services run smoothly.
Invest In A Training Software
Many trainers think that for online training sessions, they only need to incorporate a video hosting service on their platform, but that’s not true. Once you start rolling out content, you’ll need to keep in mind a number of factors, such as the timeline, the user engagement, any bugs or crashes, and an interface where clients can access your content at their convenience. You’ll quickly realize that just uploading a video isn’t enough.
Online content management software offers the options of editing, managing, and improving your training videos. For example, you can shoot a video, edit it, upload it, and then monitor the client engagement. The software also allows client feedback that’ll help you improve your content further.
Automate The Signup Process
The easier your signup process is, the more clients you’ll gain. Clients usually don’t continue the signup process if it involves a lot of steps or is overly confusing. Latest signup automation applications are making it easier for people to sign up for training lessons. They do this by breaking the signup process into sections instead of making it long and arduous. Once the client passes through the basic signup process, then this automated software takes them through a questionnaire or checklists to finalize their membership.
Create An Automated Checklist For Clients
According to each client’s workout routine or training, there is software that can create automated checklists for them, and you and the client can even monitor them to keep track of the progress. The process involves you making different checklists for different purposes, and the automated software will assign a checklist to the client based on their information and progress. These checklists can comprise the entire training session from videos, diets, feedback, and reviews, or they can cater to one aspect of the training.
Allow A Direct Line Of Communication
This is the most important thing that a lot of personal trainers forget. Clients should be able to reach their trainers for questions easily, no matter how big the business is. It’s obvious that personal trainers don’t wish to be contracted outside of work and would not share their personal contact information. A communications management software will be handy in this situation. These applications create a chat feature on the website that the client can use. The chats can send a notification to the client’s and the trainer’s emails once one person has initiated or replied to the chat.
Create A Seamless Payment System
This is the most important thing; trainers and clients are both scared of being scammed, that’s why they prefer safe and secure payment methods. Normally, credit and debit cards are used to pay for online training sessions, but new payment methods include using e-wallets. Trainers can create business accounts on these e-wallet services and accept payments hassle-free. These wallets also offer tools that analyze your income and spending so you can keep track of your revenue.
If you need a bit of help managing your fitness training business, we recommend you enroll in the Fitness Management Course offered by W.I.T.S. Education. We are a fitness training institute that offers courses for prospective students looking to join the fitness industry. Some of our courses include Medical Fitness Specialist Course, Certified Group Exercise Training, and Certified Personal Trainer Course. We have the largest college and university network, which allows us to offer college credits to students through the NCCA accreditation.
Students can enroll in our hybrid courses and take Virtual lessons as well as practical lessons at our fitness center labs. Take a look at some of our courses. If you have any questions, feel free to reach out to us.
Good posture is not just important for looking good, but it can also save you from many bone issues—especially those related to your spine. Proper posture also reduces the stress on your muscles and prevents any health risks. But most of us are in the habit of slouching. You must’ve noticed that your muscles start to ache while slouching. Here are 4 healthy exercises you can do to reduce slouching and improve your posture.
This is a common pose recommended to those that work long office hours. The pose helps release built-up stress in your muscles. But what many don’t know is that it’s also excellent to improve your posture as well.
You simply need to stand upright with your feet slightly apart. Not bend forward and bring your hands to touch your toes. It’s alright if you can’t touch them properly. Hold this pose for 1 minute, then relax for 30 seconds, and repeat.
This pose is specifically recommended to straighten your back and improve your posture. Sit on a flat surface with your lower legs folded under and your toes touching the floor. Bend forward while extending your hands. You should try to extend your hand as much as you can to maintain tension. Place your forehead on the floor to avoid neck pain. Hold this pose for 5 minutes while taking deep breaths and repeat a few times a day for surprising results.
The cat-cow pose stretches your muscles, massages your spine, and relieves tension in your torso. Balance your weight evenly between your hands and knees. Take a deep breath and drop your abdomen downwards while extending your spine.
Your spine should resemble a smiley face. Now exhale gently while arching your back towards the ceiling and tucking your chin under your chest. Repeat this exercise a few times to relax your muscles.
Planks are generally harder to maintain, but with enough practice, you’ll get the hang of it. This pose will also help get rid of stiff muscles and would relax your hamstrings and glutes. In the long run, you’ll also develop good core strength.
Get on all fours, and straighten your legs. Now lift your heels, raise your hips, and straighten your back. Hold this position for a minute and repeat after 30 seconds.
If you want to up your fitness game, become a certified fitness trainer with us. We, at W.I.T.S. Education, offer multiple fitness programs like health trainer programs, group fitness trainer programs, and exercise instructor programs to people passionate about helping others with their physical fitness. Check out our certifications or contact us today.