Fitness, Health, and Business Blog

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Up-and-Coming Trends in the Fitness Industry Worth Knowing

There’s never been a more pressing time to focus on your health and fitness than now. Amid a global pandemic, ensuring your body is healthy and fit is one of the most responsible things you can do for your safety. The COVID-19 pandemic has reinforced the notion of keeping yourself fit and healthy through regular exercise. In addition, it has brought about many changes in our society. One of the areas impacted by COVID-19 has been fitness, or more specifically, how people exercise.

A group working out in the outdoors

Due to governments imposing lockdowns and social distancing regulations, the fitness landscape has undergone a dramatic overhaul. We’re observing many changes as new trends formulate in the fitness industry.

 

The Hottest Up-and-Coming Trends

Change always signals a radical shift from previously adhered to principles, and the fitness industry is no exception. Here are some of the latest fitness trends developing:

Outdoor Fitness

Outdoor fitness isn’t a new concept. However, an increasing number of people are opting to choose outdoor fitness options to stay healthy. Social distancing regulations mean that gyms can’t accommodate as many members as they could before. Many gyms require members to register their training slots in advance, which can often be a hassle. Moreover, many gyms haven’t been able to operate continuously due to government lockdowns and restrictions, leaving uncertainty among members and forcing them to seek more reliable ways of staying fit.


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According to a RunRepeat study, more than 70 percent of the participants reported that outdoor activities and home fitness were their preferred options for staying fit in 2021.

Remote Personal Training

Many people choose to work with a certified personal trainer for the added motivation and accountability. However, as the pandemic rages on with no end in sight, there has been a need for personal trainers to find alternative ways to train their clients.

Virtual coaching has risen in popularity because of the extenuating circumstances, leading more people to hire certified fitness trainers to help them accomplish their fitness goals remotely.

High-Intensity Interval Training

According to the American College of Sports Medicine’s(ACSM) Health and Fitness Journal, high-intensity interval training (HIIT) was the second most popular fitness trend in 2020. ACSM conducts a worldwide survey annually, and they expect HIIT to continue its popularity in 2021.

People are constantly looking for new ways to stay fit. However, HIIT’s popularity continues to surge because most HIIT workout regimens enable people to get in shape while working out for under 20 minutes. In addition, many people don’t have the time to work out for extended periods, making HIIT an ideal choice for them. Moreover, most HIIT workouts combine free weights, cardio, and bodyweight exercises, making them well-rounded fitness programs.

A man doing cardio as part of his HIIT workout regimen

Specialized Training Programs for At-Risk Groups

The pandemic’s plaguing everyone worldwide, but people at risk are more threatened by the Coronavirus than anyone else. Furthermore, people at risk are unwilling to return to gyms until the pandemic’s threat settles down, causing them to seek alternatives for staying fit. Some gyms have initiated specialized training programs for these people – whether online or in a controlled environment. These training programs often encompass groups of people at risk training under the guidance of a certified group fitness instructor.


Fitness Training & Education Store


 

Embracing Trends While Helping People Achieve their Fitness Goals

If you harbor a passion for fitness, you have the opportunity to turn it into a viable career with the World Instructor Training Schools. The World Instructor Training Schools, also known as W.I.T.S., is the oldest NCCA accredited training program in the United States, offering fitness trainer programs and fitness trainer certifications in over 39 states across the US and Canada.

Whether you’re seeking a personal trainer certification or a group exercise instructor certification, we’ve got you covered.

Contact us today to become a certified exercise instructor.

 

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3 Differences Between Group Fitness and Personal Training

Whether you want to shed off a few pounds or sculpt your dream physique, you’ll need to work up a sweat. In today’s world, people have numerous options for working out. You can purchase a set of workout videos, play them on your television while you work out from the comfort of your home. Alternatively, there are many fitness applications you can download on your phone to guide you through workouts. Most of these applications also have specific programs for you to follow.

However, there’s a reason most people choose to join a gym for their workouts. Gyms offer numerous advantages, such as an environment with minimal distractions to help you focus on exercising. They also boast dedicated trainers to help guide you through a workout. Moreover, many gyms and fitness studios will also hold weekly group sessions, encompassing a small group of people training together under the guidance of an instructor.

People often find themselves in a quandary over deciding whether joining a group class or training solo under a fitness trainer is a more suitable option for them. We’ll assess and pit both choices against each other.

A personal trainer ready to train a client

Group Fitness or Personal Training

Group fitness and personal training are both viable options for people looking to work out. However, there are also several differences between the two that you should know.

Group fitness sessions usually encompass a small group of people. Most fitness classes will comprise ten people or less. However, at the more commercial gyms, you’ll find fitness classes including more people.

On the other hand, personal training solely focuses on a sole individual. Personal training involves an instructor guiding you through every workout and assessing workouts and nutrition specifically for your body. In addition, your trainer will devise a workout regimen that helps you hit your targeted goals.

Here are some discernable differences between the two:


Certifications and Stackable Skills


Cost

Hiring a certified personal trainer to focus on you can be expensive, which is why most people opt for group classes. Group classes provide you with less individual attention. However, the group members divide the cost of working with a certified fitness trainer, making it a more affordable option.

Environment

The workout environment varies for both group training and personal training. If you’re a person who enjoys group dynamics and teamwork activities, a group training program might be more suitable for you.

Group fitness classes are always energetic. Moreover, working out with people can be an excellent way to work towards achieving individual goals collectively. On the other hand, working with a personal trainer entails that your trainer will push you to the limits during every workout session. If you feel you perform better when put through the wringer, personal training might be an ideal solution for your training needs.

Results

Getting results takes time. People don’t magically wake up with their ideal physiques overnight. It takes years of dedication and consistent hard work to sculpt your dream body.

Personal trainers craft workout regimens and nutrition programs based on your body and goal targets. Moreover, they’re aware of your strengths and weaknesses and focus on those aspects. Working with a personal trainer guarantees results.

Group fitness classes can help you get results too. However, it’s easy for you to get lost in the sea of faces, and the instructor won’t have the time to pay you individual attention, meaning you’ll be responsible for adhering to the workout plans and nutrition programs yourself.

A group doing Yoga


Certifications and Stackable Skills


Become an Accredited Fitness Trainer

If fitness fuels your drive and you have a passion for it, it might be a good idea to become a certified exercise trainer. Gaining certifications can allow you to make a career out of something you enjoy. In addition, statistics from the US Bureau of Labor show that the career outlook for fitness instructors is very optimistic, growing faster than the average.

If you’re looking to start your career as a fitness instructor, the World Instructor Training Schools is the place to go. We are accredited by the NCCA and offer fitness courses and training in over 39 states in the United States. In addition, we also have programs in Canada.

Whether you’re looking for a personal fitness trainer certification or a group exercise instructor certification, we’ve got you covered.

Contact us today to take your first step in the fitness industry.

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How to Know if You Should Become a Personal Trainer in 2021

: A personal trainer helping a client

If you have a deep-rooted passion for fitness, nothing’s stopping you from turning it into a livelihood. The saying goes that you never work a day in your life if you love what you do. People often harbor a misconception that they can’t turn their love for something into a career, but that’s not true. Fitness enthusiasts have numerous options to forge a career in fitness for themselves.

According to the Bureau of Labor Statistics, there were over 373,000 jobs in the fitness sector. Moreover, statistics also show a promising job outlook for the fitness industry, with expected growth rates of 15 percent being far greater than the average.

Fitness enthusiasts have the opportunity to either seek these jobs or start their fitness empires as certified fitness trainers.

Signs You Should Become a Personal Trainer

Becoming a certified personal trainer has numerous benefits. It’s one of the most well-paying jobs in the industry. Moreover, you get to help people achieve their fitness goals daily. The career can be rewarding for people passionate about fitness. Here are some signs that you should consider becoming a personal trainer in 2021:

Workout Partners

Are you rarely alone when you work out? Moreover, do you constantly have friends and family asking you for help? There’s a chance that the people around you value your advice about nutrition and exercise, holding you as an authority on the subject.

In addition, if you’ve helped the people around you attain their fitness goals, it’s a start to your journey as a fitness expert. Cultivating a group of followers is a sign that you’re meant for a fitness career if you choose to do so.

Enthusiasm about Numbers and Progress

If numbers and progress excite you, you’re likely well-suited for a fitness career. Although numbers aren’t everything when it comes to fitness, they constitute an essential part of it. Most people seek personal training looking to either lose weight or gain weight. Regardless of their goals, weight loss or gain operates on the number of calories a person consumes. Fitness trainers devise nutrition plans and workout regimens to ensure that a person’s calorie intake exceeds if the person wants to gain weight. Similarly, if a person is looking to lose weight, fitness trainers will create plans to help them reduce calorie intake below their daily calorie requirement.

Likewise, stepping on the scale is a vital part of measuring progress. People are often weight-conscious, and they want to hit an ideal weight target. If measuring and tracking these numbers interest you, you should consider attaining a personal trainer certification.

A personal trainer assessing a client’s form

Professionally Pursuing a Career as a Fitness Trainer

If you’ve got the attributes to become a fitness trainer, you should consider its viability as a career option. If you’re looking to start your journey as a personal trainer, consider enrolling in the World Instructor Training Schools’ personal health trainer program. The World Instructor Training Schools, W.I.T.S., has numerous training programs that can help you become a certified exercise instructor.

Contact them today to learn more.

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3 Virtual Days To Change Your Life & It’s FREE

I have been a big supporter for years that if your goal is to run your own fitness studio or review and revamp your business plan with purpose, then the Small Business Administrator (SBA) is your answer. Many of your questions can be answered for your business approach to help you be more efficient and successful. I urge you to sign up with this group as knowledge is power and this is FREE. You will learn how to get a regular newsletter and mentor to push forward with solid strategies. Check this out and make the time for this no cost program.

The U.S. Small Business Administration and SCORE are partnering to host this 3-Day Virtual Summit for National Small Business Week 2021. It is offered to small business owners, entrepreneurs, and those aspiring to start their own businesses.

Participate in this interactive, online summit to listen to practiced advice on current business strategies, meet other business owners, and chat with industry experts!

Here is the direct registration link.

 

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Marketing Tips for Personal Trainers to Boost their Business

a fitness trainer marketing his business online

Whether you recently became a personal trainer or have been providing fitness training services for years, you should have a good grasp on the importance of marketing.

If you fail to market your services, facility, or even yourself as a trainer, you’ll struggle to reach more people and increase your audience base. You’ll also fail to become one of the top personal fitness trainers in your city, which is easily the topmost goal among trainers.

In this blog, we’ll walk you through three actionable marketing tips for personal trainers who are interested in growing their business. Continue reading.

1. Make the Most of SEO

When it comes to digital marketing, SEO (search engine optimization) should be your biggest focus. By creating a winning SEO strategy that comprises on-page, off-page, local, and technical elements, you can reach, engage, convert, and retain more clients.

As you rank higher on Google SERPs (search engine result pages), you’ll generate more traffic. As more and more people approach you and turn into long-term clients, your business will steadily grow.

We also recommend equipping your website with high-quality content on fitness, exercise, health, sports-related topics. As you optimize your content, you’ll reach more people and increase your conversion rate.


View the Webinar Marketing for Personal Trainers


2. Leverage the Power of Social Media

the power of social media

In the 2020s, you cannot deny the power of social media. If you want your services to get seen by more people, leverage the top social media apps, i.e., Facebook, Twitter, and Instagram. If you’re willing to go the extra mile, we also recommend making the most of YouTube, Snapchat, Pinterest, and TikTok. The latter is especially popular among the younger audience that’s actively seeking personal trainers.

3. Highlight Your Certification

Today, a large majority of clients are looking for certified personal trainers. If you’re not certified, you’ll fail to get as many clients. In fact, non-certified personal trainers also lose clients to certified personal trainers in the long run. We recommend applying for certification and highlighting this feature every chance you get.

Mention that you’re a certified fitness trainer on your website, in your social media bio, on review sites, and other professional networking pages. Your certification should be visible to your clients, potential clients, and industry professionals who may partner with you down the road.

If you’re interested in becoming a certified personal trainer, we can help. Explore our personal fitness trainer certification courses to get started. Our team works assiduously to help you start a fulfilling career and transform many lives along the way. Whether you’re seeking group exercise instructor certification or fitness instructor certification, we’ll help you actualize your goals through theory and hands on in-person practical skill labs. Our internship partnerships with employers will walk you into jobs.


View the Webinar Marketing for Personal Trainers


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Using Bio-mechanics to Minimize Injury and Maximize Performance

a personal fitness trainer guiding her client

As aspiring personal trainers undergo certification courses, they gain a lot of theoretical knowledge and practical insights along the way. While you may have had a firm foundation, to begin with, you’ll be able to construct a lot of new concepts and insights atop, each of which pertain to the physical, mental, and emotional aspects of fitness training.

As you pursue your certification, make sure you get a good grasp on the importance of minimizing injury and maximizing performance using bio-mechanics. As you learn these techniques, you’ll be able to effectively teach and demonstrate them to your clients. In this guide, we’ll walk you through the basics. Continue reading.

1. Maintain Proper Form

Optimal athletic performance requires proper form. As a personal trainer, you can significantly reduce the risk of injury and further optimize your performance if you correct your posture and overall form.

As you exercise, you will be required to move your body in different positions. Whether you’re performing sitting, standing, lying, or squatting exercises, ensure proper spine alignment at all times.

Your lower back should always be flat or have a slight curve. It’s important to note that this is the natural shape of your spine and it should be retained no matter how intense or rigorous the training gets. Make sure you impart this insight to your clients.

2. Ensure Joint Alignment

While ensuring spine alignment is important, it’s not enough. Make sure your joints are also aligned to reduce tension and increase your range of motion. With less stress applied to the joints, the risk of injury will decrease. You’ll reduce the chances of damaging the delicate musculoskeletal structures surrounding the joints.

Recommended Read: What Does the COVID-19 Delta Variant Mean for Fitness Professionals and Facility Operators?

3.Become a Certified Personal Trainer

a certified personal trainer coaching her client

We’ve highlighted the two primary rules of bio-mechanics for fitness trainers. Unfortunately, these only scratch the surface. In order to provide optimal fitness training classes to your clients, you should have a good grasp of the theoretical and practical underpinnings of fitness training. As you take a deeper dive into bio-mechanics and ergonomics, you’ll understand how you can help optimize performance and minimize the risk of training as you guide your clients.

If you’re interested in becoming a personal trainer, explore our personal fitness trainer certification courses. At W.I.T.S., we’re committed to helping aspiring personal trainers become certified and turn their passion into a rewarding job. We offer group exercise instructor certification, personal trainer certifications, and more. We also offer the only in-person practical skill weekly labs to master the form and function of the exercises while mastering the soft skills of talking clients through the safe process for results.

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What Does the COVID-19 Delta Variant Mean for Fitness Professionals and Facility Operators?

By Joseph Giandonato, MBA, MS, CSCS
Faculty Member
World Instructor Training Schools

The murmuring of cases of the COVID-19 Delta variant has sounded the alarms of multiple public health agencies throughout the US in recent days. As of Tuesday, July 20th, the Delta variant represents 83% of new COVID-19 cases — which since the middle of July has averaged 32,837 new cases per day nationwide. Additionally, hospitalizations in that same span are up 35% from the week prior according to data from the Centers for Disease Control and Prevention (CDC).

The Delta variant’s ascension comes at a time as many of us are finally settling back to the settings in which were most comfortable working with our clients, athletes, and students.

Let’s first dispel some falsehoods about the Delta variant and provide fitness professionals and facility operators suggestions on how to remain open in light of its recent proliferation.

1. The Delta variant is more dangerous than COVID-19. FALSE.

Variants are mutations of a virus and festooned nomenclature, in this case Greek alphabet characters to differentiate them from the original virus (COVID-19 Alpha) and other forms. A hallmark of the Delta variant are pronounced spike proteins which make it easier to penetrate cells and gain entry into angiotensin-converting enzyme 2 (ACE2) which are found within the cells of the skin, smooth muscles, bronchial tract, and sebaceous and eccrine glands. Delta variant is highly transmissible and potentially more contagious than COVID-19 but no more dangerous.

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What is the W.I.T.S Difference?

By Joseph Giandonato, MBA, MS, CSCS
Faculty Member
World Instructor Training Schools

Whether you are a newly minted college graduate or returning to the classroom following a layoff, W.I.T.S. will help you pave a path to successfully entering the fitness industry through an assortment of evidence-based pedagogical measures.

  1. Unlike most fitness organizations, W.I.T.S. provides (30) contact hours of live instruction facilitated by an experienced fitness professional. Lectures are delivered in-person or virtually with practical sessions hosted in actual fitness settings, enabling students to learn and become confident with core tenets of personal training including interviewing, assessing, testing, training, and coaching clients.
  2. Faculty members are well versed in educational theory and engender self-directed learning environments within the classroom and in the gym — students are given greater autonomy complemented with subtle guidance from the instructor, which is conducive to active learning. This model contrasts traditional teacher-directed models in which the teacher dictates the exchange of knowledge and cadence at which it is delivered. For aspirant and nascent fitness professionals, knowing how and why and being able interpret complex scientific information and exercise training methodologies in non-technical language for clients is critical and these skills are gained through our self-directed learning environment.
  3. Research has shown that active learning is far more effective than passive learning — or merely being the recipient of information — in acquiring knowledge. Many of our faculty members employ the “E.D.I.P.” model to ensure competency of a given skill or subject area is established.

Browse the W.I.T.S Certifications and Stackable Skills


  1. Educate: Students are provided a background or historical overview or rationale.
  2. Demonstrate: Students are shown a process or procedures employing practical or real-world examples.
  3. Imitate: Students are asked to imitate the skill or iterate the knowledge shared with them.
  4. Practice: Students are encouraged to practice or apply said skills or knowledge until competency is achieved.
  5. Professional and life experience is leveraged to the students’ benefit. The adage of “life is the best teacher” aptly fits here. We all bring diverse and unique professional and personal experiences to the W.I.T.S. Personal Training Certification Course. A culmination of those experiences shaped you into the person you are today, likely congealed into the watershed moment needed for you to transition into or take a new step within the fitness industry and will undoubtedly influence your approach and interest areas, as you grow as a fitness professional.
  6. NCCA is the industry accepted standard but W.I.T.S. took it a step further to be the only fitness certification to have the practical skills exam accredited as well. None of the other fitness industry certifications has this credential in this area. Building out the infrastructure enables the W.I.T.S graduates and their employers to know that they can perform!
  7. Upon successful completion of the course, apply those credits towards a degree. The American Council of Education recognizes W.I.T.S. as an education provider. Students who complete the course and pass the certifying examinations are eligible to be granted (3) college credits than can be applied to an academic degree program.

Browse the W.I.T.S Certifications and Stackable Skills


Joe Giandonato

Joseph Giandonato, MBA, MS, CSCS has been a faculty member of the World Instructor Training Schools since 2010. Presently, Joe serves as an Employee Wellbeing Coordinator at the University of Virginia where he assists with the design, delivery, oversight, and evaluation of UVA’s comprehensive and award-winning employee wellness program, Hoos Well. Previously, Joe served as a Fitness and Recreation Specialist at Philadelphia College of Osteopathic Medicine, Manager of Health Promotion and Wellness at Drexel University, and Head Strength and Conditioning Coach and Fitness Director at Germantown Academy. Additionally, Joe maintains adjunct faculty appointments at Eastern University and Chestnut Hill College where he teaches exercise science electives. He is currently pursuing his doctorate in education and is studying the role of physical activity on mental health.

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4 Things Only a Personal Trainer Can Do for Their Clients

yoga workout

With the fitness industry grossing billions of dollars every year by helping people improve their lifestyle and physical health, it is only natural that certified personal trainers have been more in demand in recent years than ever before. This is also because it has been observed that a personal health trainer program is more likely to help people achieve their fitness goals as opposed to self-training.

Even though there are multiple reasons why a personal fitness trainer is essential on the journey of health but here are a few of the most critical ones that you, as someone passionate about fitness, must know:

1. Catering to Personal Requirements

Everybody’s abilities and requirements are different when it comes to fitness training. For someone looking to bounce back after a severe accident, the fitness plan would be different than someone who wants to shed a few pounds. This is where a personal trainer comes in. With their knowledge and expertise, they cater to individual needs and make custom programs according to the client’s requirements.

2. Providing Nutritional Guidance

If someone is already familiar with the basics of fitness training, they might find themselves wondering, ‘why should I hire a fitness trainer?’. The fact is, every personal training certification involves an introduction to and a module on nutrition. This equips them with the knowledge they use to help their clients achieve fitness goals by incorporating the right nutrition into their diet.

3. Keeping a Track and Holding Accountable

Procrastination and a busy schedule make it hard for people to form healthy habits or a fitness routine. This is where a personal trainer plays their role. They hold their clients accountable for the missed schedules and routines and ensure that the client’s progress is being effectively tracked. For people who find it hard to break bad habits or beat laziness, a personal trainer is a huge help in setting practical short-term goals that are easier to achieve.

4. Motivation and Mental Well-Being

Physical health helps improve mental health and is a part of the recommended treatment for mental health challenges like depression. A good and well-trained personal trainer can help customize an exercise plan that positively impacts clients dealing with this situation. PTs are also a source of motivation for clients as they help them keep track of their lives and encourage them through tougher days.

These 4 points are the reason why you should hire a personal trainer rather than self-training if you want to achieve your fitness goals?

Contact the experts today and reach your goals faster than you think you can!

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What All Personal Trainers Should Know About Weight Loss

weight loss

If you are a certified personal trainer from a reputable training school, you might be aware of the tips and tricks involved in helping people drop down a few extra stones to get back to a healthier lifestyle. You must also be aware of the struggles that obese people face daily and the suffering that they have to face at the hands of society’s cruelty.

But if you are leading a personal health trainer program to make a difference in someone’s life, we advise you to go through the following article and keep these in mind during work hours.

1. Obese People Are Not Lazy

Contrary to how obese people are usually portrayed, obesity is not the result of laziness in most cases. In fact, it is a chronic condition that needs to be dealt with sensitivity and patience. Having a biased perception against people suffering from obesity can demotivate them and end up causing more harm than any good.

2. Weight Loss Might Be Harmful

Obese people who try to follow a very rigorous weight loss routine can end up causing very serious complications to their health. That is why we insist on getting help from someone who has personal fitness trainer certification and knows exactly what to add and subtract from a client’s lifestyle to help them shed weight without compromising on immunity.

3. Exercise Is Useful, but Upgrades to the Menu Are Necessary as Well

You could be making your client go through the best exercise routine, but you won’t achieve the desired results until you make some upgrades to their kitchen routine. And to make them as effective as you can, you will have to ensure that these are fun upgrades and not things that the client dreads or runs away from instead of embracing happily.

Obesity might have become a rising problem in today’s world, but with enough patience, coaching, and a little understanding, you can not only help someone build their confidence but also improve their lives by making them become a healthier, more active version of themselves.