Welcome to W.I.T.S. (World Instructor Training Schools)
The World Instructor Training Schools (W.I.T.S.) has been leading for 25 years to enhance public safety by developing and administering true health and fitness certification programs. Furthermore, jobs in this industry are projected to grow 16% into 2021. As a result, W.I.T.S. can certify you in personal training, group fitness, older adult and other disciplines in this industry.
The W.I.T.S. Certified Personal Trainer is the only organization to receive NCCA accreditation in the practical skills and the theoretical knowledge. In addition, W.I.T.S. courses are at hundreds of neighborhood colleges and universities with college credits through the American Council on Education (www.acenet.edu). Check out how we prepare our graduates for a solid career.
“I believe that the Internship requirement by WITS is invaluable! It forced me into a real training environment with real clients. I worked with 5 different trainers and was exposed to different training styles as well as very varied client ability levels. I saw first-hand how to interact successfully with clients and to keep them moving through their exercises. The Internship gave me the confidence I needed when I first began working as a Personal Trainer – I was hired at the facility I interned at!!! Get Moving!” — Carole K. View More Testimonials & References
By Dave Johnson
The landscape of the fitness industry has changed dramatically over the past few months. A staple of most communities, fitness facilities have been ordered to close, trainers have been furloughed, and people have openly stated that they aren’t sure if they’ll feel “safe” in facilities when (and if) they reopen.
This, of course, comes at a time where the need to live a healthy life has never been more important. COVID-19 has really raised the focus on public health and, as trainers, we play an integral role in helping people! Consider the co-morbidities most often associated with complications from COVID-19: obesity, diabetes, and cardiovascular disease. These are all things that we help people with on a daily basis. We’ve been talking about the importance of battling these conditions for decades but, now that the spotlight is on them, people are taking notice and want to improve. It’s important to note that this includes potential new clients, as well as those who may have suffered from the dreaded “Quarantine 15” weight gain.
The issue facing trainers, however, is clear – how do we train our clients when they are hesitant to come to our facility or, even worse, our facilities are closed? The answer lies in improving and diversify our offerings. Trainers must be innovative and look for ways to help people outside the normal confines of a fitness facility. Both social distancing and outdoor activity are proven ways to minimize the spread of COVID-19, so seeking activities that accomplish both are essential to our success.
One exciting option for trainers is to encourage Fitness Walking. An underrated exercise activity, fitness walking can yield a multitude of benefits for your clients – both new and established. It’s low-impact, provides both physical and mental benefits and, most importantly, can be done virtually anywhere by anyone! W.I.T.S. Fitness Walking course covers proper techniques, skills, and content used in designing, implementing, and evaluating individualized and group programs in fitness walking for a variety of clients and their fitness levels. You’ll learn about nuances such as gait deviation (which can play a huge role in stride rate/length and injury prevention) and how the principles of physical fitness directly relate to fitness walking. You’ll learn about specific flexibility exercises that can benefit walkers and even some basics about proper clothing and footwear! In short, this course will give you the necessary skills to add this style of training to your offerings so you can continue to be profitable during these trying times.
As mentioned earlier, this pandemic has forced us to be innovative and there are some really fun new concepts that have emerged that would pair nicely with fitness walking, such as virtual races. Obviously, given the times, the idea of getting large groups of people together for a 5K, 10K, half- or full-marathon, is one that should remain just that: an idea. Instead, the market for virtual races has exploded since February! There are races of almost any length and many of them have fun (or customizable) themes that award medals and gear much like their physical counterparts. Think about how fun it would be for a new client to have the pride of accomplishing a goal without the usual nerves or hesitation associated with a live event. It could just be what they need to make this a lifelong activity and you’re the perfect trainer to help them get started.
Swing by the W.I.T.S. store to check this course out, as well as our other sport-based CEC offerings. Check back in often as we are beginning to develop a new line of courses specific to the current needs of trainers.
By Dave Johnson
Picture this: it’s been a great workout with a relatively new client. They’ve pushed themselves hard in each of their workouts but they’re not quite seeing the results they had hoped for. The client finishes their last set and you’re right in the middle of your concluding conversation when the question pops out: “what should I be eating?”
Sound familiar? This is a scene that plays out all across the personal training stratosphere fairly regularly. The vast majority of personal trainers are questioned about dietary advice at some point in their careers and, when we look at the data, it’s not all that surprising!
The obesity epidemic in the United States is well-documented. Over the past 20 years, the rate of obesity in adults has grown from 30.5% to 42.4% and, when you include the number of Americans who are overweight, that percentage grows to 71.6%! If you’re curious about the trends in your own state, here’s a link to the CDC’s Obesity Prevalence trends from 2011 through 2018. (more…)
It’s hard to imagine what life would be like without the various forms of social media that influence our lives each day. Do you have a social media presence? Is it for your personal use or strictly for your professional use? If you do, you’re part of an ever-growing population that is adopting the likes of Facebook, Twitter, Instagram, and other platforms. Over the past ten years, the use of social media has exploded. According to Forbes, there are now 5.2 billion individuals with cell phones on this planet and there are 3.8 billion social media users. That means that, in all likelihood, 2020 will be the final year where less than half of the Earth’s population will be using some form of social media. That’s a pretty shocking statistic!
Looking back at the first paragraph of this post, if you answered “yes” to the question posed, you’re already on your way! What matters most to you is whether or not you’re truly maximizing your presence by understanding the role of social media in the promotion of your brand or business.
If you answered “no” to the question posed in the opening paragraph, what is it that is holding your back from tapping into this massive pool of potential revenue? Most people who avoid social media cite a lack of tech savvy or fear of “misuse” as their primary reasons for not getting their brand or business online. Consider, though, the potential revenue you may be missing out on.
A large part of proper social media use is increasing your visibility. The more visible you become, the more likely you are to monetize your online presence. Did you know that, in 2020, companies are expected to spend nearly $43 billion on social media advertising and, by 2022, companies will invest $15 billion on influencer marketing? Influencers, by definition, are people who have built a reputation for their knowledge and expertise on a specific topic. These people, through their posts, have gathered such a following that brands and companies are willing to actually pay them for their exposure!
Social media newbies and veterans alike can benefit from the introductory concepts taught in this mini-course. For example, one of the most important things about using interactive social media is “likeability”. Do people who view your content find it to be worthwhile? Do they like viewing your content enough to follow you or give your post the cherished “like”? Whether you’re using Facebook, Twitter, Instagram, LinkedIn, or one of the many other platforms available, Finding Your Customers: Listen, Define, and Think to Increase Your Social Media Presence will give you the necessary tools to help you increase your social media presence and, more importantly, become more “likeable” online. You will learn how to listen online, how to target markets using different social media outlets, and develop more authentic online relationships that will increase business and sales.
 Koetsier, John. “Why 2020 Is A Critical Global Tipping Point For Social Media.” Forbes, Forbes Magazine, 19 Feb. 2020, www.forbes.com/sites/johnkoetsier/2020/02/18/why-2020-is-a-critical-global-tipping-point-for-social-media/#120e135b2fa5.
 Cooper, P. (2020, April 23). 43 Social Media Advertising Stats that Matter to Marketers in 2020. Retrieved from https://blog.hootsuite.com/social-media-advertising-stats/
 Schomer, A. (2019, December 17). Influencer Marketing: State of the social media influencer market in 2020. Retrieved from https://www.businessinsider.com/influencer-marketing-report