2nd Edition Update! DVD Series for Fitness Management

Are You Ready To Extend Your Business Prowess?
Take Control of Your Career Today!

The DVD or online series helps enlighten serious fitness professionals on what and how to succeed in preparing for the management of a department or an entire club operation. The history of the industry is covered all the way up to the future for consideration and for planning for your boss or your own facility dreams. Learn how to set up a budget, hire, present meetings, construction costs, facility maintenance and much more.  A final project will help graduates learn how and what to consider when being promoted or leading a meeting of your peers on a special topic. This fantastic book below is the basis of the course and a required text. It lays the foundation to excel as a management leader with special emphasis on “HOW TO” for someone who has never had any formal business schooling.  Help yourself get to the next level and leap past others in your health club to management status! 18 CEC's for W.I.T.S.

Course Kit: DVD set, Student Workbook, Home Study exam  * ONLINE version available March 1, 2012*

Get a 2 minute look, click here!

Required Text Book

Fitness Management

Fitness industry specialists Stephen Tharrett and James Peterson present an updated edition to the most comprehensive blueprint ever created for developing, leading, managing, and operating a successful health/fitness business. The book is separated into ten distinct sections representing the primary skill sets needed to succeed as a leader and manager in the health/fitness club industry.

1. DVD Session 1: Chapters 1, 2
   
   Introduction
   Course Overview
   Guidelines, Expectations, Requirements
   
   Overview Fitness Club Industry
   History, Evolution of Industry, Trends
   
2. DVD Session 2: Chapter 3
   
   Value of Exercise
   Attitude towards exercises
   Attitude towards fitness clubs
   
   Reasons for leaving
   Reasons for staying
   
   Impact on Exercise Behavior
   Implications for Fitness Club Professionals
   
3. DVD Session 3: Chapter 4,5 and 6
   
   Membership types and categories
   Pricing strategies
   
   Branding
   Selling Memberships
   Sales Success Culture
   
4. DVD Session 4: Chapter 7,8 and 9
   
   Retaining Members
   Variables that influence retention
   
   
   Creating Positive experiences
   Responses to Service
   Creating a service culture
   
5. DVD Session 5: Chapter 15 and 16 - Managing Staff
   
   Employee Status Options
   Essential Positions and Descriptions
   
   Compensation and Education
   Organizational Structure
   
   Team Building
   Leadership
   Management
   
6. DVD Session 6: Chapter 17 and 18
   
   Managing Facilities and Equipment
   Physical Space, Equipment and Maintenance
   
   Fitness club facilities
   Different spaces in clubs
   
   Construction Design
   Construction Process
   Construction Costs
   Equipment
   Lease v. Purchase
   
7. DVD Session 7: Chapter 19, 20 and 21 - Managing Operations
   
   Risk management overview
   Employee risk management
   
   Facility risk management
   Safety Programs
   Front Desk Operations
   
   Child Care facility
   Heart of the House
   
8. DVD Session 8: Chapter 10 - Managing Programs
   
   Programming Overview
   Programming and Membership
   
   Programming Options
   Programming Development
   Programming excellence
   
9. DVD Session 9: Chapter 12, 13 and 14 - Managing Finances Chapters
   
   Balance Sheet: Assets, Liabilities, Owner’s Equity
   Profit/Loss-Income Statement
   Determining Financial Health
   
   Revenue Sources
   Increasing Revenue
   Expenses
   Reducing Expenses
   Budgeting
   Buying/Selling a Club
   
10. DVD Session 10:
    Students will give an oral presentation to the class on their practical project - Dr. Rodney Gaines will highlight the issues.