Insider Secrets of Advertising and Marketing for the Successful Fitness Professional - DVD Set included

Maximize your advertising dollars and ensure your business success by learning the essentials of “scientific advertising” with author Tony Avilez.  In this course you will learn the foundational concepts of advertising and how to apply them to your fitness business.  Topics include:  advertising basics, salesmanship, mail order and print advertising, creating headlines, developing an effective marketing strategy and making yourself and your business stand out above the rest.  Hands-on exercises will help you apply the lessons learned to your own business and assist you in attracting clients and generating income. 6 CEC’s/ 0.6 CEUs for W.I.T.S. professionals.  Home study exams are included to complete and pass in order to receive their CECs/CEUs. 

Required Workshop Text:

Scientific Advertising
Hopkins, C. and Avilez, T.B. (2005.)  Scientific Advertising for the Fitness Professional.  Staten Island, NY.  Booksworks Publications.
$24.90

DVD Packaged Set Included:

Cost: $138.95 (includes book "Scientific Advertising”, student workbook, DVD lectures, bonus DVD with business selling panel review & CEU exams) + $10 s/h = $148.95 ** W.I.T.S. Alumni price: $103.25 + $10 s/h + $113.25